디지털융복합연구 (Journal of Digital Convergence)

  • 제17권9호
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  • Pages.115-126
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  • 2019
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  • 2713-6434(pISSN)
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  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
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ICT융합기술 수용요인이 농업분야의 수용의도에 미치는 영향에 관한 연구: 혁신저항의 조절효과를 중심으로

A Study on the Influence of Acceptance Factors of ICT Convergence Technology on the Intention of Acceptance in Agriculture : Focusing on the Moderating Effect of Innovation Resistance

  • 이태열 (호서대학교 벤처대학원 정보경영학과) ;
  • 허철무 (호서대학교 벤처대학원 정보경영학과)
  • Lee, Tae-Yeol (Dept. of Information Management, Graduate School of Venture, Hoseo University) ;
  • Heo, Chul-Moo (Dept. of Information Management, Graduate School of Venture, Hoseo University)
  • 투고 : 2019.07.16
  • 심사 : 2019.09.20
  • 발행 : 2019.09.28
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초록

본 연구는 ICT융합기술의 농업분야에의 수용의도에 대한 귀농의사자의 인식을 조사하기 위하여 수행하였다. 연구대상은 편의표본 및 판단표본추출법에 의한 귀농의사자 218명이었으며 SPSS 22.0으로 탐색적 요인분석과 다중회귀분석을 실시하였다. 분석결과 타 분야의 선행연구와 같이 독립변수인 성과기대, 노력기대, 사회적 영향이 ICT융합기술의 농업분야에의 수용의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 또한, 이들의 영향관계에 혁신저항의 유의한 조절적 영향을 검정할 수 있었다. 본 연구는 실제 귀농에 이른 후의 인식변화는 검정하지 못한 점, 성별 등의 통제변수를 고려하지 못한 점 등의 한계를 가지고 있다. 연구 성과로는 타 분야에서의 통합기술수용이론의 결과를 본 연구에서도 확인하였다는 점이다. 본 연구가 ICT융합기술의 농업분야에 관한 연구를 더 촉진할 것으로 기대한다.

This study is a survey of people who are return to farming on the intention of accepting ICT convergence technology in agriculture. The research targets were 218 people based on convenience and judgment sampling methods, and the exploratory factor analysis and multiple return analysis were performed with SPSS 22.0. As a result, the independent variables such as performance expectation, effort expectation, and social influence had a positive effect on the acceptance intention of ICT convergence technology in agriculture. In addition, the moderating effects of innovation resistance on these influence relationships were also verified. The limitations of this study are the lack of verification of perception changes and the inability to control variables. As a result of this research, the results of the UTAUT in other fields were confirmed in this study. It is hoped that this study will further facilitate the research of agriculture in ICT convergence technology.

키워드

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