Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Review of the Research on E-commerce Ecosystem in China

중국 전자상거래 생태계 동향에 관한 연구

  • Gao, Lan (School of Trade and Economics, Jilin Engineering Normal University) ;
  • Han, Jeong-Soo (Faculty of ICT, BaekSeok University) ;
  • Kim, Hyung-Ho (Dept. of Air Transport & Logistics, Sehan University)
  • 고람 (길림공정기술사범학원 경제무역학부) ;
  • 한정수 (백석대학교 ICT학부) ;
  • 김형호 (세한대학교 항공교통물류학과)
  • Received : 2019.05.15
  • Accepted : 2019.08.20
  • Published : 2019.08.28
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Abstract

Based on the theory of information ecology, this paper conducts a quantitative analysis on the research literature of e-commerce ecosystem in China, and clarifies the research hotspots and development trends, so as to provide reference for subsequent studies. With the key words related literatures collected by CNKI as the data source, and the software CiteSpaceIV is used to draw a visual knowledge map, the distribution of e-commerce ecosystem research papers in China is statistically analyzed by econometric analysis method, and literature research is summarized and evaluated. The research results show that previous studies mainly focus on the concept of e-commerce ecosystem, and there are relatively few research results on the construction and evolution mechanism of e-commerce ecosystem, so the depth and breadth of research should be expanded. Applying the concept of e-commerce ecosystem to solve the problems in cross-border e-commerce will be the future research trend.

본 논문은 중국에서 발표된 전자상거래 생태계의 연구문헌에 대해 정보생태학 이론을 기초로 정량분석을 진행하고 중점 연구추세와 발전추세를 명확히 하여 후속연구에 참고를 제공하는 목적으로 수행되었다. 본 논문에서는 CNKI에 수록된 전자상거래 관련 문헌을 소프트웨어 CiteSpaceIV를 사용하여 시각화된 지식지도를 작성하였고, 계량경제학 분석기법을 활용하여 관련 문헌의 연구 동향을 파악하였다. 연구결과 기존의 연구는 전자상거래 생태계 개념에 대한 연구가 주로 진행되었고, 생태계 구축과 진화 메커니즘에 대한 연구는 결과는 상대적으로 많지 않음을 알 수 있었다. 전자상거래생태계의 개념을 응용하여 역외 전자상거래에서 존재하는 문제를 해결하는 것은 미래의 연구추세라 할 수 있다.

Keywords

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