Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Comparative Study on Technology Readiness Index of Third Party Payment Service Between Korea and China

제3자 모바일 결제서비스 기술준비도의 한.중 비교

  • Kim, Jongki (Dept. of Business Administration, School of Business, Pusan National University) ;
  • Cheng, Xiao (Dept. of Business Administration, Graduate School, Pusan National University) ;
  • Kim, Jiyun (Dept. of Business Administration, Graduate School, Pusan National University)
  • 김종기 (부산대학교 경영대학 경영학과) ;
  • 청샤오 (부산대학교 경영학과) ;
  • 김지윤 (부산대학교 경영학과)
  • Received : 2019.05.08
  • Accepted : 2019.08.20
  • Published : 2019.08.28
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Abstract

The mobile payment service, which shows remarkable growth, appears to have different situations between Korea and China. Based on the recent research, we tried to confirm that there is a difference in the technology readiness index of third-party mobile payment service between Korea and China. The data were collected from a survey of Korean and Chinese university students. As a method of analysis, t-test was conducted for each factor. The results show that there is a difference between China and Korea in all factors of technology readiness. In particular, Chinese users' optimism, innovation and discomfort were higher and insecurity was higher in Korean users. These results are expected to provide a strategic approach to expand the use of third-party mobile payment services.

두드러진 성장을 보이는 모바일 결제서비스는 한국과 중국에서 다른 양상을 보인다. 모바일 결제서비스에 대한 최근의 연구를 바탕으로 제3자 모바일 결제서비스 기술준비도에 있어 한국과 중국 사이에 근본적 차이가 존재하는지 확인하고자 하였다. 한국과 중국의 대학생을 대상으로 설문조사를 실시하여 자료를 수집하고 기술준비도를 나타내는 각 요인에 대하여 t검정을 실시하였다. 연구결과 기술준비도의 모든 요인에서 한국과 중국 사이에 차이가 있음이 확인되었다. 중국 사용자의 경우 긍정적 요인인 낙관성, 혁신성과 함께 부정적 요인인 불편감 역시 더 높았다. 반면 불안감은 한국 사용자에게서 더 높은 것으로 나타났다. 연구결과를 통해 사용자에 대한 이해를 높이고 제3자 모바일 결제서비스 활성화를 위한 전략적 접근방향을 제시한다. 또한 기술준비도에 대한 통찰력을 높여 관련 연구의 학문적 기초자료가 될 것으로 기대한다.

Keywords

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