한국가정과교육학회지 (Journal of Korean Home Economics Education Association)

한국가정과교육학회 (Korea Home Economics Education Association)
권호 표지
DOI QR코드

DOI QR Code

중학생의 자아존중감과 소비자사회화 영향요인이 합리적 소비행동에 미치는 영향

Influence of Self-esteem and Consumer Socialization Agents on Rational Consumption Behavior of Middle School Students

  • 이승진 (한서대학교 융합교양학부) ;
  • 유난숙 (전남대학교 가정교육과, 생활과학연구소)
  • Lee, Seung Jin (Dept of liberal Arts & Interdisciplinary Studies., Hanseo University) ;
  • Yu, Nan Sook (Dept. of Home Economics Education, Research Institute for Human Ecology, Chonnam National University)
  • 투고 : 2019.11.06
  • 심사 : 2019.12.30
  • 발행 : 2019.12.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 중학생을 대상으로 자아존중감과 소비자사회화 영향요인이 합리적 소비행동에 어떠한 영향을 미치는 지 살펴보았다. 이에 편의표집 방법을 이용하여 서울, 경기, 충청, 전남, 광주 지역의 중학생을 대상으로 자료를 수집하여 총 412부를 분석하였다. SPSS 프로그램을 이용하여 기초통계분석, 크론바하 알파, t-검정, 단계적 회귀분석 등을 실시하였으며 분석 결과는 다음과 같다. 첫째, 합리적 소비행동은 3.18, 자아존중감은 3.54로 다소 높게 나타났으며, 소비자사회화 영향요인의 경우, 부모가 3.13으로 가장 높았으며, 학교 2.83, 대중매체 2.78, 또래집단 2.73 순으로 나타났다. 둘째, 성별에 따라 중학생의 합리적 소비행동, 소비자사회화 영향요인이 다른 지 평균비교를 한 결과, 합리적 소비행동의 경우 성별 차이가 나지 않았지만, 소비자사회화 영향요인의 경우 학교를 제외한 대중매체, 또래집단, 부모 등이 여학생이 남학생보다 높게 나왔다. 셋째, 자아존중감과 소비자사회화 영향요인이 합리적 소비행동에 어떠한 영향을 미치는 지 살펴본 결과, 용돈 액수와 대중매체, 또래집단 등은 합리적 소비행동에 부적관계를 나타냈으며 자아존중감과 부모는 합리적 소비행동에 긍정적인 영향이 있는 것으로 나타났다. 이에 중학생들이 합리적 소비행동을 하는 소비자가 되기 위해 가정과수업에서 자아존중감을 높이고 또래집단의 영향이 긍정적일 수 있도록 지도하는 것이 필요하다는 함의점을 갖는다.

The purpose of this study was to examine the influence of self-esteem and consumer socialization agents on rational consumption patterns of middle school students. Using a convenient sampling method, the data were collected from middle schools in Seoul, Gyeonggi, Chungcheong, Jeonnam, and Gwangju and a total of 412 copies were analyzed. The descriptive statistics, Chronbach's α, t-test, and stepwise regression analysis were performed using the SPSS and the results were as follows. First, rational consumption behavior was 3.18 and self-esteem was 3.54 on a 5-Likert scale. As for consumer socialization agents, parents was the highest at 3.13, followed by school 2.83, mass media 2.78 and peers 2.73. Second, the average comparison of rational consumption behavior and consumer socialization agents by gender showed that there was no gender difference in rational consumption behavior, but in the case of consumer socialization, girls were higher than boys. Third, examining the influence of self-esteem and consumer socialization agents on rational consumption behavior, it was found that the amount of money, mass media, and peers showed an negative effects on rational consumption behavior, while self-esteem and parents showed positive effects on rational consumption behavior. In this regard, middle school students need to have more self-esteem and guide their peers so that their influence can be positive in the home economics class in order to become consumers with rational consumption behavior.

키워드

참고문헌

  1. d' Astous, A. (1990). An inquiry into the compulsive side of "normal" consumers. Journal of Consumer Policy, 13(1), 15-31. https://doi.org/10.1007/BF00411867
  2. Hong, M. H. (2004). A study on the adolescents' money management behavior in relation to background and pocket money variables. Unpublished master's thesis, Kangwon National University, Gangwon-do, Korea.
  3. Hu, L.-T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55. https://doi.org/10.1080/10705519909540118
  4. Jeon, M.-S., & Park, H. J. (2007). The effects of money management education by parents on young people's handling of pocket money and on their consumption patterns. Education Research, 42, 97-120. https://doi.org/10.3102/0013189X12463781
  5. Jeong, J. Y. (2003). A study on the consumer socialization process and consumer skill of adolescents. Unpublished master's thesis, Sookmyung Women's University, Seoul, Korea.
  6. Kim, J. Y. (1998). A study about adolescent conspicuous consumption. Unpublished master's thesis, Ewha Womans University, Seoul, Korea.
  7. Kim, J.-Y., & Lee, H.-S. (2010). The effects of family and peer relationships on adolescents' self-esteem. Journal of Korean Home Economics Education Association, 22(1), 21-32.
  8. Kim, M. J. (2001). A study in the propensity for symbolic consumption and impulsive buying behavior of adolescents. Unpublished master's thesis, Pusan National University, Pusan, Korea.
  9. Kim, Y.-J. (2017). A study on the relationship between self-love, self-esteem and consumption behavior of youth. Unpublished master's thesis, Chungang University, Seoul, Korea.
  10. Kim, Y.-S., & Park, J.-Y. (2005). College students' decision-making styles: An analysis from the perspective of consumer socialization. Journal of Korean Home Management Association, 23(3), 77-91.
  11. Kim, Y. O., & Seo, J. H. (2000). 청소년소비자의 자아존중감 및 인구사회적 변수가 소비주의성향에 미치는 영향: 울산광역시를 중심으로 [Influence of self-esteem and demographic variables on consumption patterns of adolescents: Focusing on Ulsan metropolitan city]. Journal of Consumption Culture, 3(3), 21-42.
  12. Kwag, H. J., & Lee, S. S. (2003). A study on rationality of consumer behavior of children consumer: Focused on the higher grade children in elementary school. Journal of Korean Home Economics Association, 41(5), 71-87.
  13. Kwon, H. J. (2008). The study on the consumer socialization process and the environmental-friendly consumer behavior for a group high school girls. Unpublished master's thesis, Sookmyung Women's University, Seoul, Korea.
  14. Kwon, M.-W., & Rhee, K.-C. (2000). Variables affecting on the rationality of consumption behavior of adolescent consumers. Journal of Korean Home Management Association, 18(2), 175-190.
  15. Lee, H.-S., & Lee, E.-J. (2004). The propensity for conspicuous consumption of middle school students. Journal of Korean Home Economics Education Association, 16(4), 167-176.
  16. Lee, M.-H., & Hong, E.-S. (2009). A study on the consumptionoriented attitude and the impulsive buying of high school students. Journal of Korean Home Management Association, 27(3), 15-30.
  17. Lee, S.-J., & Han, E.-K. (2013). Media use and consumption values; cultivation theory and socialization theory. The Korean Journal of Advertising, 24(8), 257-275. https://doi.org/10.14377/KJA.2013.11.30.257
  18. Lee, S. M. (1995). Factor analysis: Focusing on. Seoul: Hakjisa.
  19. Lee, Y.-H. (2000). A study on the propensity for cospicuous consumption of adolescents and its influential variables. Unpublished master's thesis, Sookmyung Women's University, Seoul, Korea.
  20. Marsh, H. W., Hau, K.-T., & Wen, Z. (2004). In search of golden rules: Comment on hypothesis-testing approaches to setting cutoff values for fit indexes and dangers in overgeneralizing Hu and Bentler's (1999) findings. Structural Equation Modeling, 11(3), 320-341. https://doi.org/10.1207/s15328007sem1103_2
  21. Moschis, G. P., & Churchill, Jr. G. A. (1978). Consumer socialization: A theoretical and empirical analysis. Journal of Marketing Research, 15(4), 599-609. https://doi.org/10.2307/3150629
  22. Na, S. O. (2005). A study on affecting factors for conspicuous consumption of adolescent consumer. Unpublished master's thesis, Inje University, Gyeongsangnam-do, Korea.
  23. Oh, D.-Y., & Kim, J.-S. (2017). Study on allowance management behavior of teenage consumers in Jeju area. Journal of Financial Services Consumers, 47(1), 73-104.
  24. Park, Y.-M., & Lee, H.-S. (2016). The differences of adolescents' consumer socialization according to gender. Journal of Consumer Policy Studies, 47(1), 213-243. https://doi.org/10.15723/jcps.47.1.201604.213
  25. Park, Y.-M., & Lee, H.-S. (2015). The differences of the characteristics of adolescent consumers' socialization according to growth stages. Journal of Consumer Policy Studies, 46(2), 133-163. https://doi.org/10.15723/JCPS.46.2.201508.133
  26. Pettit, N. C., & Sivanathan, N. (2011). The plastic trap: self-threat drives credit usage and status consumption. Social Psychological and Personality Science, 2(2), 146-153. https://doi.org/10.1177/1948550610385138
  27. Rhee, K.-C., & Kim, J. E. (2012). 소비자교육의 이론과 실제 [Theory and practice of comsumer education]. Paju: Koymunsa.
  28. Rosenberg, M. (1965). Society and the adolescent self-image. Princeton, NJ: Princeton University Press.
  29. Singh, R., & Nayak, J. K. (2016). Effect of family environment on adolescent compulsive buying: mediating role of self-esteem. Asia Pacific Journal of Marketing and Logistics, 28(3), 396-419. https://doi.org/10.1108/APJML-05-2015-0082
  30. Sohn, S. H. (2009). Children's involvement in the materialistic consumer culture: Focusing on the relative influences of parents, peers, and TV. Journal of Consumption Culture, 12(4), 5-25. https://doi.org/10.17053/JCC.2009.12.4.001
  31. Sohn, S. H. (1997). Consumption society and the consumption culture of adolescents. Journal of Korean Home Management Association, 15(4), 341-353.
  32. Song, E. K. (1997). The propensity for conspicuous consumption and materialism of adolescent consumer and its related factors. Unpublished master's thesis, Inha University, Incheon, Korea.
  33. Ward, S. (1974). Consumer socialization. Journal of Consumer Research, 1(2), 1-14. https://doi.org/10.1086/208584

피인용 문헌

  1. Mother’s Purchase Capability of Agricultural Products and Children’s Interest in Food Ingredients vol.32, pp.1, 2019, https://doi.org/10.7856/kjcls.2021.32.1.131