Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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A Study on Youth Culture Expressed in Contemporary Fashion Design -Focused on Russian Designers Gosha Rubchinskiy and Tigran Avetisyan-

현대 패션 디자인에 표현된 유스컬처에 관한 연구 -러시아 디자이너 고샤 루브친스키와 티그란 아베티샨을 중심으로-

  • Jeong, Areum (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) ;
  • Chun, Jaehoon (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University)
  • Received : 2018.09.17
  • Accepted : 2019.03.29
  • Published : 2019.06.30
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Abstract

Street fashion style expressing youth culture has become mainstream in the fashion field. Russian fashion designers who experienced the post-Soviet era in their youth have gained attention for the freshness of a youth inspiration. This study selected two representative young Russian fashion designers, Gosha Rubchinskiy and Tigran Avetisyan and analyzed their fashion works concerning characteristics of youth culture. Literature studies and case studies were conducted as research methods. The subject of the case studies were Gosha Rubchinskiy's fashion works from 2015 S/ S to 2018 F/W and Tigran Avetisyan's fashion works from the 2012 CSM Fashion Show to 2018 F/W. The results of the analysis are as follows. First, their fashion works express 'resistance' against the older generation and society. Second, we can also see the 'conformity' of the use to make a strong cohesion. Third, the fashion works symbolized an 'expression of individuality' of the youth. Fourth, the fashion works express an 'importance of practicality' related to the values of the young who prefer to high cost-effectiveness goods. Last, there is a 'remixed culture' in the Russian designer's works where a previously mixed culture mixes with others in creating a completely new one. This study analyzed the characteristics of a contemporary youth culture that influenced the world fashion market and contributed to understanding that the young generation is active in all aspects of society.

Keywords

References

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