References
- Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press.
- Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102-120. https://doi.org/10.2307/41165845
- Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356. doi:10.2307/3151897
- Ataman, B., & Ulengin, B. (2003). A note on the effect of brand image on sales. Journal of Product & Brand Management, 12(4), 237-250. doi:10.1108/10610420310485041
- Bae, W. (2016). Core influential factors of brand loyalty in the hotel industry. Unpublished doctoral dissertation, Sejong University, Seoul, Korea.
- Bagozzi, R. P., & Dholakia, U. M. (2002). Intentional social action in virtual communities. Journal of Interactive Marketing, 16(2), 2-21. doi:10.1002/dir.10006
- Farquhar, P. H. (1989). Managing brand equity. Marketing Research, 1(3), 24-33.
- Ha, J. (2014). A study on relationship among brand personality, brand identification, love-mark, and customer equity. Journal of Tourism Management Research, 18(1), 325-351.
- Hur, C. R. (2016, September 2) 한국 SPA 브랜드, K 패션 열풍을 타고 중국진출 [Korean SPA brands launched in China on the K-fashion craze]. KOTRA Foreign Market News, Retrieved May 2, 2019, from http://news.kotra.or.kr/user/globalAllBbs/kotranews/album/2/globalBbsDataAllView.do?dataIdx=151668J
- ang, S.-J., & Rhee, E.-Y. (2008). The effect of fashion brand personality on consumer's brand identification and brand loyalty. Journal of the Korean Society of Clothing and Textiles, 32(1), 88-98. doi:10.5850/JKSCT.2008.32.1.088
- Jeon, S. (2015). The influence of brand asset of food franchise to the customer satisfaction and loyalty. Unpublished master's thesis, Kyonggi University, Seoul, Korea.
- Jin, B. M. (2014). A study on the impact of the brand image to loyalty and purchase intention. Unpublished master's thesis, Konkuk University, Seoul, Korea.
- Keller, K. L. (1998). Strategic brand management:Building, measuring, and managing brand equity. Upper Saddle River, NJ: Prentice Hall.
- Keller, K. L. (2001). Building customer-based brand equity. Marketing Management, 10(2), 14-19.
- Kim, C. K., Ryoo, J.-Y., & Sung, H. (2002). The effect of brand personality on word-of-mouth and brand loyalty: Applying the theory of social identification. Journal of Consumer Studies, 13(2), 25-43.
- Kim, H. G., Liu, H.-R., & Kim, J. H. (2009). A study on the effect of brand personality on brand identification, switching barrier and commitment. Proceeding of the Annual Convention of the Korean Academic Association of Business Administration, Korea, 2009(3), 713-741.
- Kim, J. H. (2015). A study on the function utilization of, satisfaction/dissatisfaction, with fashion brand apps, and brand equity. Unpublished master's thesis, Kyung Hee University, Seoul, Korea.
- Kim, K. M. (2015, February 16). 반부패 불똥 뛸라... 명품 시계․옷 벗는 中 관료들 [Anti-corruption... The bureaucrats in the luxury watches and clothes taking off]. Edaily, Retrieved November 7, 2017, from https://www.edaily.co.kr/news/read?newsId=02630566609271176&mediaCodeNo=257
- Kim, S. (2014). Aircabscape and brand awareness influencing emotional response, brand image, satisfaction, loyalty: The case of A380 airplane brand. Unpublished doctoral dissertation, Sejong University, Seoul, Korea.
- Kim, S.-H., Kim, M.-H., & Park, J.-M. (2011). The influence of brand personality on satisfaction and loyalty in coffeeshop industry: A focus on the mediating effect of brand congruency. Journal of Tourism Sciences, 35(3), 57-83.
- Kim, S.-Y., & Beak, H.-R. (2010). The effect of brand personality and identification of professional baseball female fan on the brand attachment and commitment. The Korean Society of Sports Science, 19(4), 691-702.
- Kim, Y.-B., & Bang, D.-W. (2011). A study of the influence of brand personality and brand identification on customers' loyalty focusing on the fastfashion. Proceedings of Korea Safety Management & Science Spring Conference, Korea, 2011(1), 185-204.
- Kim, Y. K. (2000). 브랜드 개성의 유형과 영향요인에 관한 연구: 제품특성과 소비자요인을 중심으로 [A study on brand personality dimension and influential factors: Focused on product and consumer characteristics]. Advertising Research, 49, 29-53.
- Kim, Y.-M., Kim, K.-C., & Kim, W.-S. (2009). The effect of the brand personality of sporting goods on brand satisfaction, brand identification, and brand loyalty. Korean Journal of Sport Management, 14(3), 233-246.
- Ko, E., & Yun, S. (2004). Impact of fashion brand personality on brand preference and purchase intention: Comparison among formal, casual, sports brands. Journal of Global Scholar of Marketing Science, 14, 59-80.
- Lee, D. H. (2017, January 6). 이랜드그룹 미래, 결국 中 현금창출력에 달렸는데... [The future of E-land Group is dependent on profit in China]. Invest Chosun, Retrieved July 18, 2017, from http://www.investchosun.com/2017/01/06/3207301
- Lee, H. (2005). The impact of congruence between brand personality and self-image on brand loyalty:The mediating roles of brand identification and brand attachment. Unpublished master's thesis, Ewha Womans University, Seoul, Korea.
- Lee, H. S., & Lim, J. H. (2013). Structural equation modeling with AMOS 20.0. Seoul: Jibhyunjae.
- Lee, J.-H., Lee, J.-H., & Lee, E.-J. (2012). The structural relationship between golf club brand identification, brand equity, satisfaction and loyalty intention. Journal of Sport and Leisure Studies, 50(1), 381-393. https://doi.org/10.51979/KSSLS.2012.12.50.381
- Lee, K. E. (2002). 브랜드 개성과 자아이미지의 일치성이 브랜드 태도에 미치는 영향에 관한 연구 [A study on the influence of self-congruity between brand personality and self-image on the attitude toward brands]. Unpublished master's thesis, Korea University, Seoul, Korea.
- Lee, S.-H. (2013). Relationship among brand equity, multi-dimensional customer's value, satisfaction, and behavioral intention in hotel industry. Unpublished doctoral dissertation, Tong-Myong University, Busan, Korea.
- Lee, S.-H., Chang, Y.-K., & Park, S. K. (2008). A study on advertising expressive factors of fashion products on brand equity: Focused on mediate role of brand personality. Journal of the Korean Society of Clothing and Textiles, 32(11), 1659-1668. doi:10.5850/JKSCT.2008.32.11.1659
- Min, B. K. (2011). A study about customer-brand relation for affecting brand equity focused on sports casual brand. Unpublished doctoral dissertation, Chung-Ang University, Seoul, Korea.
- Moon, B.-I., & Kim, B.-Y. (2012). The effect of perceived corporate identification and team identification of pro-volleyball spectators on corporate image and brand equity. The Korean Journal of Sport, 10(1), 261-273.
- Morgan, R. P. (2000). A consumer-oriented framework of brand equity and loyalty. International Journal of Market Research, 42(1), 65-78. doi:10.1177/147078530004200105
- Nedungadi, P. (1990). Recall and consumer consideration sets: Influencing choice without altering brand evaluations. Journal of Consumer Research, 17(3), 263-276. doi:10.1086/208556
- Ock, J.-W. (2008). A study on relationship of structural among brand equity components. Unpublished doctoral dissertation, Pusan National University, Busan, Korea.
- Oliver, R. L. (1999). Whence consumer loyalty?. Journal of Marketing, 63(4_suppl. 1), 33-44. doi:10.1177/00222429990634s105
- Pappu, R., Quester, P. G., & Cooksey, R. W. (2005). Consumer-based brand equity: Improving the measurement-empirical evidence. Journal of Product & Brand Management, 14(3), 143-154. doi:10.1108/10610420510601012
- Park, B. I. (2017, May 9). 삼성물산 에잇세컨즈, 중국 사업 속도 조절 [8 Seconds controls business pace]. Asia Today, Retrieved July 25, 2017, from http://www.asiatoday.co.kr/view.php?key=20170508010002630
- Park, H. S., & Yang, D. (2013). Effect of Korean fashion brand personality on brand preference and purchase intention by Chinese in their 20s:Focusing on the Teenie Weenie, E-land, and The Basic House. Journal of the Korean Society of Clothing and Textiles, 37(4), 540-553. doi:10.5850/JKSCT.2013.37.4.540
- Park, H. Y. (2015, October 26). '요우커'가 달라졌다 ['Youke' changed their mind]. Apparelnews, Retrieved December 15, 2016, from http://appnews.co.kr/main/inews.php?table=internet_news&query=view&uid=57935
- Park, S. M. (2018, October 28). 패션업계, 온라인 강화 中 재공략 [Fashion industry, retargeting China by emphasizing online channel]. Hyundai Economic Newspaper, Retrieved December 9, 2018, from http://www.finomy.com/news/articleView.html?idxno=59515
- Pyeon, D. W. (2016, September 5). 중국만이 '살길' 中으로 몰려가는 SPA 브랜드 [The only way to live of SPA brands is to go to China]. Global Economic, Retrieved July 25, 2017, from http://www.g-enews.com/view.php?ud=201609051915562632472_1
- Qing, W.-H. (2014). A study on the effects of store attributes on brand equity and brand attitude at Korean SPA brands. Unpublished master's thesis, Kyung Hee University, Seoul, Korea.
- Rhee, Y.-J. (2010). The effects of consumer brand identification and brand attachment to brand equity. Journal of the Korean Society of Clothing and Textiles, 34(5), 797-807. doi:10.5850/JKSCT.2010.34.5.797
- Song, S. J. (2013). The effects of brand personality and self-image congruity on brand attitude and loyalty: Focusing on the moderating effect of corporate reputation. Unpublished master's thesis, Sungkyunkwan University, Seoul, Korea.
- Suk, H.-J., & Jeong, S.-H. (2008). Brand as determinant of evaluation of product personality: A cross-cultural study. Journal of Fashion Business, 12(2), 165-175.
- Washburn, J. H., & Plank, R. E. (2002). Measuring brand equity: An evaluation of a consumer-based brand equity scale. Journal of Marketing Theory and Practice, 10(1), 46-62. doi:10.1080/10696679.2002.11501909
- Whang, S. J. (2007). The effect of consumer involvement on the relationship between brand equity and customer satisfaction. Unpublished master's thesis, Yonsei University, Seoul, Korea.
- Yang, S. J. (2017). Korean and Chinese consumers' brand personality perception toward middle-low priced fashion brands and the effects. Unpublished doctoral dissertation, Seoul National University, Seoul, Korea.
- Yi, Y., & La, S. (2002). Brand personality-brand identification-brand equity model: An exploratory study on the difference between users vs. nonusers. Korean Journal of Marketing, 17(3), 1-33.
- Yim, K.-T. (2004). The effect of sport web site characteristics on building of brand equity. Korean Journal of Sport Studies, 43(5), 569-578.
- Yu, J. (2004). A study on components of brand equity:With priority given to emotion-relationship between consumer and brands. Unpublished doctoral dissertation, Sungkyunkwan University, Seoul, Korea.
- Yun, S.-J., Woo, J., & Park, H.-S. (2006). Relationship among marketing activities, customer equity and brand equity. Korean Journal of Business Administration, 19(1), 1-24.