International journal of advanced smart convergence

  • 제8권2호
  • /
  • Pages.88-93
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  • 2019
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  • 2288-2847(pISSN)
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  • 2288-2855(eISSN)
한국인터넷방송통신학회 (The Institute of Internet, Broadcasting and Communication)
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Exploring Charity Drive Content on YouTube: Focus on Shoot for Love

  • Han, Sukhee (Department of Media Communication, Hanyang University)
  • 투고 : 2019.04.09
  • 심사 : 2019.04.20
  • 발행 : 2019.06.30
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초록

This study explores one of charity drive contents on YouTube channel. Due to the advance of science and technology, ordinary people come to make their own video content online, usually via YouTube. YouTube becomes number one online video storage/streaming platform, and many people upload their own video and they get attention and fame. This study analyzes various aspects of Shoot for Love, soccer-based charity drive videos shown on YouTube channel created in South Korea. Unlike popular videos in YouTube, Shoot for Love centers on charity by casting popular soccer players and celebrities. Especially, this study researches 1) Components 2) Traits of Components 3) Contents of Components in Shoot for Love. Throughout this, it not only analyzes unique aspects of Shoot for Love that show how and why YouTube content matters, but also suggest plausible methods to drive charity and institution are suggested that appeal to the public.

키워드

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Figure 1. Scenes of Shoot for Love (Main Screen and Particular Video)

Table 1. Traits of Components of Shoot for Love

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Table 2. Contents of Components of Shoot for Love

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Table 3. Top Average View and Top Average Like Videos of Shoot for Love

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참고문헌

  1. Kit Smith, "46 Fascinating and Incredible YouTube Statistics", Brandwatch, Jan 2019. https://www.brandwatch.com/blog/youtube-stats/.
  2. Sukhee Han, "Analysis of Popular YouTube Channels Created in South Korea", The Journal of the Institute of Internet, Broadcasting, and Communication, Vol. 18, No. 2, pp.11-17, Apr. 2018. DOI: https://doi.org/10.7236/JIIBC.2018.18.2.11
  3. Shoot for Love (Instagram). https://www.instagram.com/p/Bl73yFrHKX_/.
  4. James Whaling, "Kaka Becomes Latest Big Name to Take on Shoot for Love Challenge - and Nominates Neymar", Mirror, Feb. 2016.
  5. Shoot for Love. https://www.youtube.com/user/shootforloveworld/featured.
  6. Kyungyoon Jung & Myungah Cho, "A small ball that young people launch", SBS News. https://news.sbs.co.kr/news/endPage.do?news_id=N1003159124.
  7. Sean Cannell & Benji Travis, "YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer", Austin, Texas: Lioncrest Publishing, 2018.
  8. Vlad Savov, "Stadia is about the future of YouTube, not gaming", The verge, Mar 2019 https://www.theverge.com/2019/3/20/18274184/google-stadia-youtube-streaming-future-gaming-cloud.