Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
권호 표지
DOI QR코드

DOI QR Code

Impact of Rural Village Consulting Service Quality on Resident Satisfaction and Business Performance - In Case of Muju County in Jeollabuk-do -

농촌마을 컨설팅의 서비스 품질이 주민만족과 사업성과에 미치는 영향 - 전라북도 무주군을 사례로 -

  • Baek, Koung-Moon (General Graduate School, Chonbuk National University) ;
  • Jang, Dong-Heon (Division of Agricultural Economics and Food Marketing, Chonbuk National University)
  • 백경문 (전북대학교 일반대학원) ;
  • 장동헌 (전북대학교 농경제유통학부)
  • Received : 2019.03.04
  • Accepted : 2019.04.11
  • Published : 2019.05.31
Download PDF
⟨ Previous Next ⟩

Abstract

The study aims to measure the quality of consulting services for village-building projects in rural areas. To this end, the government wanted to analyze the impact of the quality of service on residents' satisfaction and business performance in villages that are receiving consulting services. As a result of the empirical analysis of the case areas, the five-dimensional tangibles, reliability, assurance and empathy of the quality of consulting services in rural villages had a defining influence on the residents' satisfaction. And the residents' satisfaction of consulting services had a defining influence on the business performance of the village with tangibles, reliability, and assurances. The main implications presented on the basis of these results were analyzed that it was necessary to universalize the assessment of service quality, to strengthen the burden of the village on the cost of consulting services, and to induce participation through a sufficient understanding of the villagers' business.

Keywords

References

  1. An, S. Y., 2013a, A Study on the Factors Influencing to Resident Satisfaction in Rural Village Making : Focusing on the Rural Village Comprehensive Development Project, Doctor's Degree, KyungNam University.
  2. An, C. H., 2013b, Analysis of Resident Satisfaction Degree in the Comprehensive Rural Village Development Project, Doctor's Degree, Hanyang University.
  3. Bae, S. J., Choi, J. Y., Oh, Y. G., Yang, Y. S., 2010, Demand Analysis of the Rural Amenity Resources Information in Rural Development Consulting, Journal of Korean Society of Rural Planning 16(3): 77-85.
  4. Baek, K. M., 2018, The Impact of Rural Village Consulting Service Quality on Resident Satisfaction and Business Performance, Masters' Thesis, Chonbuk National University.
  5. Baek, S. W., 2016, An improvement of the business performance through the relationship analysis between intellectual property management consulting service quality and intellectual property management activity in SMEs, Doctor's Degree, Konkuk University.
  6. Chai, J. H., 2010, Analysis on the Economic Accomplishment and Spill-Over Effect of Comprehensive Rural Village Development Project, Doctor's Degree, Chonnam National University.
  7. Cronin, J. J. Jr., S. A. Taylor., 1992, Measuring Service Quality A Reexamination and Extension, Journal of Marketing 56(3): 55-68. https://doi.org/10.1177/002224299205600106
  8. Do, J. W, 2013, An Analysis of Residents' Satisfaction on the Comprehensive Rural Village Development Project by Investment Types, Masters' Thesis, University of Seoul.
  9. Gronroos, C., 1984, A Service Quality Model and Its Marketing Implication, European Journal of Marketing 18(4): 36-44. https://doi.org/10.1108/EUM0000000004784
  10. Han, J., Han, S. H., Jang, D. H., 2016, The Impacts of Service Quality of Local Food stores on Customer Satisfaction and Revisit Intention, Journal of Korean Society of Rural Planning 22(1): 89-99. https://doi.org/10.7851/ksrp.2016.22.2.089
  11. Hur, J. Y., 2009, A Study on the Residents' Participation and Satisfaction Levels for the Integrated Rural Village Development Project, Masters' Thesis, Yeungnam University.
  12. Jang, D. H., 2018a, The Effect of Service Quality of Rural Stay on Customer Satisfaction and Recommendation Intention, Journal of Korean Society of Rural Planning 24(1): 89-97. https://doi.org/10.7851/Ksrp.2018.24.1.089
  13. Jang, M. H., 2018b, A Study on the Effect of Consulting Service Quality on Small Business Capacity and Performance, Masters' Thesis, Hansung University.
  14. Jeon, I. S., Bae, I. H., 2013, Service Marketing, Seoul: crbooks.
  15. Jin, Y. J., 2010, Development of Consolidation Index to perform the Consulting of Rural Experiential Villages and Searching for Policy Direction, International Journal of Tourism and Hospitality Research 24(3): 91-106.
  16. Jung, M. S., Cha, J. E., Jang, D. H., 2016, Impact of the Service Quality of Horseback Riding Experience on Customer Satisfaction and Loyalty, Journal of Korean Society of Rural Planning 22(2): 141-150. https://doi.org/10.7851/ksrp.2016.22.2.141
  17. Kim, B. K., 2009a, The Effect of Customer Value and Customer Satisfaction of Service Quality on Repurchase Intension in IT Consulting Services, Masters' Thesis, SungKyunKwan University.
  18. Kim, S. H., 2009b, A Study on the Influence of Self-Employed Business Consulting upon Minor Tradesmen's Business Performance, Masters' Thesis, Chung-Ang University.
  19. Kim, D. D., 2016, Analysis of Resident Satisfaction for the Software-business in Rural Village Development Project, Masters' Thesis, Chonnam National University.
  20. Kim, J. C., 2018, A Study on the effects of Consultant Competency on Performance of Management Consulting, Masters' Thesis, Hansung University.
  21. Kim, J. K., Seok, K. J., 2012, The Effects of Consulting Service Quality upon an Corporate Performance and Clients' Intention to Change Consultant, Tax Accounting Research 32: 133-159.
  22. Kim, T. H., 2013a, A Study on the service quality factor of the labor(legal) service consulting that Contribute to Making a Customer Satisfaction and Intention of Repurchase, Masters' Thesis, Hansung University.
  23. Kim, J. T., 2013b, The Determinants of Business on The Private Consulting Firms of Rural Development, Journal of Korean Society of Rural Planning 19(1): 221-231. https://doi.org/10.7851/ksrp.2013.19.1.221
  24. Kim, J. T., 2014c, Problems and Improvement Measures of Private Consulting Firms Working on Rural Area Development, Journal of Agricultural Extension & Community Development 21(2): 1-28. https://doi.org/10.12653/jecd.2014.21.2.0001
  25. Kim, J. Y., 2012, A Study on the Influence of the Consulting Service Quality on the Customer Satisfaction, Masters' Thesis, Kum-oh National Institute of Technology.
  26. Korea Rural Community Corporation., 2014, Rural Development Consultant Education Textbooks, Korea Rural Community Human Resources Development Institute.
  27. Lee, J. H., 2015a, Study on Influence of Consultation Service Quality to the Consulting Satisfaction Level and Intent of Repeated Utilization, Masters' Thesis, Hansung University.
  28. Lee, J. C., 2015b, Impacts of consultant performance quality and government support quality on consulting result quality, Masters' Thesis, Hansung University.
  29. Lee, J. W., 2017, A Study on the Service Quality of Small and Medium Enterprises Management Consulting Affecting the Perceived Management Performance, Masters' Thesis, Hansung University.
  30. MAFRA(Ministry of Agriculture, Food and Rural Affairs)., 2016, New Direction of Rural Development.
  31. Parasuraman, A., Zaithaml, V. A., and Berry, L. L., 1988, SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality, Journal of Retailing 64(1): 420-450.
  32. Park, S. O., 2015, Study on Consulting Service Quality influencing the Intent to Repeated Utilization, Masters' Thesis, Hansung University.
  33. Ryu, J. H., 2017, A Study on the Service Quality of Management Consulting Affecting the Management Performance, Doctor's Degree, Honam University.
  34. Shin, S. B., 2012, A Study on the Effect of the Service Quality in Management Consulting on the Customer Satisfaction, Doctor's Degree, Tong Myong University, Doctor's Degree, Konkuk University.
  35. Yoon, I. S., 2014, A Study on the Impact of the Service Quality of Management Consulting on the Perceived Management Performance of Small and Medium Enterprises, Masters' Thesis, Pusan National University.
  36. Zeithaml, V. A., Bitner, M. J., Gremler, D. D., 2013, Services Marketing: Integrating Customer Focus Across the Firm(Sixth Edition), New York: McGraw-Hill.