The Journal of Asian Finance, Economics and Business

Korea Distribution Science Association (한국유통과학회)
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Key Success Factors of Blockchain Platform for Micro-enterprises

  • YANG, Mei-Hsiang (Department of Business of Administration, Asia University) ;
  • LEE, Tzong-Ru (Marketing Department, National Chung Hsing University) ;
  • CHANG, Tin-Chang (Department of Digital Media Design, Department of Business of Administration, Asia University)
  • Received : 2019.05.08
  • Accepted : 2019.06.14
  • Published : 2019.08.30
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Abstract

The purposes of the study are threefold: (1) develop key successful factors of blockchain platform for micro-enterprises based on Balanced Scorecard (BSC), (2) find out the correlation between the key successful factors of blockchain platform for micro-enterprises, and (3) understand the perception of micro-enterprise blockchain and the difference between theoretical guidance and practical application. This study combines Interpretative Structural Modeling Method, (ISM) and Decision-Making Trial and Evaluation Laboratory (DEMATEL) to analyze the causal relationships and hierarchical structures of the 12 key successful factors of blockchain platform for micro-enterprises and understand the correlation between factors. The 12 key successful factors developed based on the four perspectives of the Balanced Scorecard, and the questionnaire designs based on the concept of DEMATEL, and then analyzed data by DEMATEL and ISM methods to understand the correlation between key factors. The research results show that the key successful factors of blockchain platform for micro-enterprises include "brand equity", "security and anti-counterfeiting", "sales growth", "transparency and clear", "trust", "consensus mechanism", "traceability", "consistency", "tracking", "innovation management", "international", "organizational adaptation", in which consumer "trust" plays an important role. Micro-enterprises can use blockchain to expand the market, provide customers with better service quality, and bring sales growth to micro-enterprises.

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