Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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The Effect of Role Model on Entrepreneurial Self-Efficacy and Entrepreneurial Intention: Focused on Korean and Chinese University Students

창업역할모델이 창업자기효능감과 창업의도에 미치는 영향: 한국과 중국대학생들을 중심으로

  • 양준환 (단국대학교 교양교육대학)
  • Received : 2018.12.21
  • Accepted : 2019.04.30
  • Published : 2019.04.30
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Abstract

Role model has received remarkable attentions in entrepreneurship literature over long time but majority of studies were conducted in western context. As an explorative study, this paper attempted to replicate the effect of role model in eastern context based on the discussions in the literature, using total 440 samples made of Korean and Chinese university students. This study examined the impact and effectiveness of role model on promoting entrepreneurship of university students, considering the main stream of entrepreneurship study has been concentrated on the effect of entrepreneurial education. Our findings presented that role model had a positive impact on both entrepreneurial self-efficacy and entrepreneurial intention of Korean and Chinese university students. Also, entrepreneurial self-efficacy had a significant and positive relationship with entrepreneurial intention of university students. The result of this study implies that role model need to be factored into entrepreneurship education curriculum in order to make it more effective and powerful promotional and educational tool for young university students. Theoretical and practical implications were presented based on the findings of this study.

역할 모델은 기업가정신 분야에서 오랫동안 많은 관심을 받아왔지만 대부분 연구는 서양 환경에서 주로 이루어져 왔다. 탐색적 수준에서 진행된 본 연구는 선행연구를 바탕으로 동양적 환경에서도 역할 모델의 역할의 유효성을 검증하는 것이 주목적이다. 이를 위해 역할 모델과 관련된 네 가지 가설을 수립하고 한국과 중국대학생들로 구성된 표본 440부를 이용하여 실증 분석하였다. 특히 본 연구는 그간 대학생들의 기업가정신 함양과 관련된 대부분 연구가 기업가정신교육의 효과를 살펴보는 것 위주로 진행되어 왔다는 점에 비추어 대학생들의 기업가정신 증진을 위한 역할 모델의 중요성을 살펴보고자 하였다. 검증결과 역할 모델은 한국과 중국대학생들의 창업자기효능감과 창업의도에 모두 유의한 정(+)의 영향을 미침을 알 수 있었다. 또한 창업자기효능감은 대학생들의 창업의도에도 유의한 정(+)을 미치는 것으로 나타났다. 본 연구는 역할 모델의 중요성에 대하여 서양 환경에서 검증된 연구결과들을 동양 환경에 적용하여 동일한 결과를 확보하였다는 점에 의의를 둘 수 있다. 또한 대학생들의 기업가정신 함양을 위해서는 기업가정신교육뿐만 아니라 역할 모델을 충분히 활용되어야 함을 보여주고 있다. 따라서 본 연구의 시사점으로 향후 좀 더 효과적인 대학생들의 기업가정신 함양을 위해서는 기업가정신교육과정에 역할 모델이 충분히 고려되어야 한다는 점을 제시하고 있다. 연구결과에 따른 이론적, 실무적 시사점을 제시해 두었다.

Keywords

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