References
- Cho, J. H. (2017). The influences of celebrity endorser imitation in OOH advertising and social comparison on audience's level of materialism. Journal of Outdoor Advertising Research, 7(4), 49-70.
- Cho, Y. J. (2000). Study on psychological characteristics and clothing benefits sought according to fashion leadership. Unpublished master's thesis, Yonsei University, Seoul.
- Cho, Y. J. (2007). The influence of the PPL advertisement on TV dramas over the fashion brand preference and the intention to purchase fashion products. Unpublished master's thesis, Chung-Ang University, Seoul.
- Choi, M. Y. (2016). A study on sports outdoor wear market segmentation according to the fashion conformity of china adolescent consumers. Journal of Fashion Design, 16(3), 47-65. https://doi.org/10.18652/2016.16.3.4
- Chung, S. H., & Moon, S. J. (2001). A study on the fashion leadership and wearing attitude according to the preference of entertainers for fashion styles. Chung-Ang Journal of Human Ecology, 14, 163-186.
- Do, K. E. (2008). A study of process which the popular fashion style has been spreading to the public-on basis of celebrity. The Journal of Korean Society of Design Culture, 24(3), 182-190.
- Goh, Y. H., & Kwak, T. G. (2011). A study on the Wanna-Bephenomenon of celebrity fashion style. Journal of Fashion Design, 11(1), 17-36.
- Ha, J. K. (2006). A study on clothing involvement and TV mediarelated influential factors. Korean Journal of Human Ecology, 15(1), 141-148.
- Jang, J. S. (2008). A effect on the clothing purchasing behavior of female high school students fashion lifestyle and star marketing. Unpublished master's thesis, Sookmyung Women's University, Seoul.
- Jang, S. H. (2002). The effect of star-marketing on teenagers' fashion similarity -Those aging from 13 to 18 living in Kang-buk area. Unpublished master's thesis, Duksung Women's University, Seoul.
- Jeong, S. J. (2016). Relationship between characteristics of commercial models and star marketing - Focusing on product involvement and fashion lifestyle. Unpublished master's thesis, Sungshin University, Seoul.
- Joo, S. Y. (2015). Fashion industry system and fashion leaders in the digital era. Unpublished master's thesis, Seoul National University, Seoul.
- Kim, J. H., & Ahn, J. T. (2004). The effects of endorsers' perceived expertise and viewers' fashion involvement on product placement: The PPL of fashion goods in TV dramas. The Korean Journal of Advertising, 14(1), 95-115.
- Kim, J. M. (2017). The effect purchase motivation factors for celebrities personal fashion brand on brand attitude, purchase intention and product satisfaction - Focused on chinese consumers. The Journal of Korean Society of Design Culture, 23(4), 197-206. https://doi.org/10.18208/ksdc.2017.23.4.197
- Kim, H. L. (2000a). The study on the effect of the placement of goods in TV program. Unpublished master's thesis, Chung-Ang University, Seoul.
- Kim, H. N. (2000b). Consumer segmentation of clothing products by fashion conformity and their reference groups. Unpublished master's thesis, Seoul National University, Seoul.
- Kim, K. A. (2006). PPL effect of clothing sponsorship in TV drama - Focused on adolescent girl students. Unpublished master's thesis, Pusan National University, Busan.
- Kim, M. S., & Lee, H. T. (2012). The effect of the self-congruity and conformity on the WOM of smart phone. The Korean Journal of Advertising, 23(1), 281-299.
- Kim, S. L. (2007). Celebrity fashion and the influence of celebrity on a fashion society. Unpublished master's thesis, Seoul Women's University, Seoul.
- Koh, W. J. (2017). The usage of Instagram and hash-tags and usefulness of fashion information and purchasing intention as determined by fashion leadership. Unpublished master's thesis, Kyunghee University, Seoul.
- Krugman, H. E. (1971). Brain wave measure of media involvement. Journal of Advertising Research, 11(1), 3-9.
- Kwon, M. H., & Lee, G. C. (2000). Consumption values and rationality of consumption behavior of adolescent consumers. Journal of the Korean Home Economics Association, 18(2), 175-190.
- Lee, D. A. (2015a). Effects of types of endorser and fashion goods, fashion involvement on attitudes of advertising. Unpublished master's thesis, Sungkyunkwan University, Seoul.
- Lee, H. E., & Choi, J. W. (2014). A study on the influence of celebrity fashion on public. Korea Fashion & Costume Design Association Conference Proceedings, 127-128.
- Lee, H. S. (2015b). Effects of Korean wave star's activity on the fandom's emotional identification or consumption behavior. Unpublished master's thesis, Chung-Ang University, Seoul.
- Lee, S. K. (2008). Adolescent imitation behavior by preference of entertainer and communication activity. Unpublished doctoral dissertation, Chungbuk National University, Cheongju.
- Nam, I. Y. (2015). Review of studies on advertising effectiveness of celebrity endorser in Korea. Global Culture Contents, 19, 67-98.
- Park, J. J. (2006). A study of factors affecting the effectiveness of product placement-an intention-based approach. Advertising Research, 71, 153-175.
- Park, J. M. (2008). The effect of star marketing on clothing purchasing behavior of adolescents. Unpublished master's thesis, Keimyung University, Daegu.
- Park, J. M., & Park, K. H. (2008). The effect of star marketing on clothing purchase behavior of adolescents. Fashion & Textile Research Journal, 10(2), 173-180.
- Park, R. M. (2018, April 14). 'Special demand for Idol goods in retailer market, Wanna One goods sell out in a flash' ... 100 billion Won idol goods market 'wide open'. Economy-The Korean Herald. Retrieved February 5, 2019, from http://news.heraldcorp.com/view.php?ud=20180413000676
- Pyo, J. Y. (2019, January 30). 'Idol goods', increasing sales in online market, 11st. Newsis. Retrieved February 20, 2018, from http://www.dt.co.kr/contents.html?article_no=2017111902109931102001
- Pyo, S. J. (2013). The effect of awareness of fashion products PPL on advertising effect-the moderating effect of fashion involvement and TV media dependency. Unpublished master's thesis, Sungkyunkwan University, Seoul.
- Robertson, T. S., & Wind, Y. (1980). Organizational psychographics and innovativeness. Journal of Consumer Research, 7, 24-32. https://doi.org/10.1086/208789
- Rogers, E. M. (1962). Diffusion of innovation, 5th. New York: Free Press.
- Seol, Y. H. (2012). The effects of ad model's characteristics(suitability & likability) on ad attitude and purchase intention - Focused on model type and product involvement. Unpublished master's thesis, Kyonggi University, Suwon.
- Shin, J. H. (2000). The influence of TV costume over costume purchase act of new generation - Focusing on star marketing. Unpublished master's thesis, Sookmyung Women's University, Seoul.
- Shim, H. R. (2017). The influence of perceived social distance of visual information on sns on consumers's fashion style preferences. Unpublished master's thesis, Korea University, Seoul.
- Yang, Y. J. (2011). The role of involvement, credibility and commitment to effecting on bus advertising. Journal of Outdoor Advertising Research, 8(2), 5-27.
- Yun, S. U., & Woo, S. Y. (2005). A study of the effect of affective responses on attitudes toward the brand - Focused on the audience involvement and brand familiarity. The Korean Journal of Advertising and Public Relations, 7(1), 7-38.