참고문헌
- Ahn, K. H., Lee, J. H., & Heo, Y. H. (2012). The effect of gender image congruence of consumer, parent brand, and extension product category on brand extension evaluation and purchase intention. The Korean Journal of Advertising, 23(6), 161-181.
- Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. doi:10.1016/0749-5978(91)90020-T
- Baek, M.-Y., & Han, S.-L. (2015). Analysis of usage motivation and repeat-using intention in mobile social commerce. Korea Journal of Business Administration, 28(1), 103-120.
- Bang, J. M. (2015). The effects of product and store attributes on planned and impulse buying behavior in lifestyle shops. Unpublished master's thesis, Konkuk University, Seoul, Korea.
- Bao, Y., Zhou, K. Z., & Su, C. (2003). Face consciousness and risk aversion: Do they affect consumer decision-making?. Psychology & Marketing, 20(8), 733-755. doi:10.1002/mar.10094
- Cho, M.-A. (2009). The effect of purchaser's afternote of internet shopping malls on fashion consumer's trust, satisfaction, commitment and repurchase intention. Unpublished master's thesis, Chung-Ang University, Seoul, Korea.
- Choi, Y.-J., & Lee, M.-A. (2016). Effects of characteristics of social commerce on purchase intention: Moderating effects of perceived risk and price sensitivity of mobile application users. Journal of the Korean Society of Clothing and Textiles, 40(3), 574-589. doi:10.5850/JKSCT.2016.40.3.574
- Dirks, K. T., & Ferrin, D. L. (2001). The role of trust in organizational settings. Organization Science, 12(4), 393-521. doi:10.1287/orsc.12.4.450.10640
- Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer-seller relationships. Journal of Marketing, 61(2), 35-51. doi:10.2307/1251829
- Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior (8th ed.). Fort Worth, TX: Dryden Press.
- Fang, L., & Seo, S.-S. (2011). A study on effect on the credibility and word-of-mouth intention by characters of social commerce. Journal of KECRA, 12(2), 89-108.
- Fogg, B. J., & Tseng, H. (1999). The elements of computer credibility. Proceedings of the SIGCHI conference on Human Factors in Computing Systems, USA, 80-87. doi:10.1145/302979.303001
- Gefen, D. (2000). E-commerce: The role of familiarity and trust. Omega, 28(6), 725-737. doi:10.1016/S0305-0483(00)00021-9
- Goldsmith, R. E., & Newell, S. J. (1997). lnnovativeness and price sensitivity: Managerial, theoretical and methodological issues. Journal of Product & Brand Management, 6(3), 163-174. doi:10.1108/10610429710175682
- Hong, S.-Y. (2002). Moderating effects of trust in supervisor and justice perception on the relationship between teleworking and organizational effectiveness. Unpublished doctoral dissteration, Ewha Woman's University, Seoul, Korea.
- Jung, C.-H., & Chung, Y.-S. (2007). An empirical study on the determinants of trust in internet shopping mall: A comparison of Korean and Chinese users. Journal of Information Technology Applications & Management, 14(2), 71-96.
- Jung, C.-J. (2000). Effects of corporate association and store image on online consumers' price consciousness. Unpublished master's thesis, Hanyang University, Seoul, Korea.
- Jung, H. I. (2015, May 18). 소셜커머스, '패션' 카테고리 강화 나섰다 [Social commerce, strengthen "fashion" category]. Newsway, Retrieved March 20, 2016, from http://www.newsway.co.kr/view.php?tp=1&ud=2015051816535773445
- Jung, J.-S. (2014). A study on the impact of the organizational justice on organizational citizenship behavior and moderating role of trust in colleagues: Around casino employees. Unpublished master's thesis, Kyonggi University, Gyeonggido, Korea.
- Jung, S. A. (2011, November 10). 소셜 커머스가 패션업계 유통 대안 [Next distribution channel of social commerce in fashion industry]. Fashion Insight, Retrieved March 20, 2016, from http://www.fi.co.kr/main/view.asp?idx=37585
- Kim, A. R. (2015, October 20). '위메프.티몬' 등 소셜커머스, 패션에도 손댄다 [Wemakeprice, TMON start fashion]. The Fact, Retrieved April 1, 2016, from http://news.tf.co.kr/read/economy/1594309.htm
- Kim, C.-H., & Cho, J.-S. (2009). Attitude formation toward online stores of hybrid stores by the degree of congruence: Based on the relationships among image congruence, substantial congruence, and prototypical congruence. The Korean Journal of Advertising, 20(1), 45-61.
- Kim, H., & Chung, M. (2015). The effects of clothes shopping orientation and perceived risk on purchase intention in social commerce. The Research Journal of the Costume Culture, 23(3), 384-399. doi:10.7741/rjcc.2015.23.3.384
- Kim, J.-Y. (2015). The effects of private brand (PB) characteristics on purchase intention: Focusing on fashion private brand. Unpublished master's thesis, Yonsei University, Seoul, Korea.
- Kim, S., Park, H., & Kim, G. (2011). A empirical study on the factors influencing the trust of social commerce(s-commerce). Journal of Business Research, 26(3), 95-121. https://doi.org/10.22903/JBR.2011.26.3.95
- Kim, S.-H., Hwang, S.-Y., & Kim, Y.-I. (2007). The effects of the 'trust formulation' factors on 'Trust' and 'intention to purchase' by site: The particular case of potential customers experienced at visiting travel agencies' web site. International Journal of Tourism Management and Sciences, 22(3), 281-300.
- Kim, S.-H., Lee, S.-H., & Lim, T.-S. (2014). The effect of self-brand image congruity and functional congruity on brand love, brand attitude and consumers' responses. Journal of Marketing Studies, 22(4), 1-19. https://doi.org/10.1080/0965254X.2014.891872
- Kim, S.-H., & Park, K. (2015). Fashion luxury products in social commerce: The effects of price discount on perceived benefit and purchase intention. Journal of the Korean Society of Clothing and Textiles, 39(1), 30-42. doi:10.5850/JKSCT.2015.39.1.30
- Kim, S.-W., & Park, B.-J. (2003). A study on the price sensitivity and postpurchase satisfaction in internet shopping mall. Family and Environment Research, 41(9), 69-83.
- Kim, Y. A. (2004). Effects of customer characteristics and web site characteristics on online customer's price sensitivity. Unpublished master's thesis, Hanyang University, Seoul, Korea.
- Kim, Y. R. (2011). 소셜커머스의 구매동기에 영향을 미치는 요인에 대한 연구 [A study on factors influencing purchase motivations of social commerce]. Unpublished master's thesis, Korea University, Seoul, Korea.
- Korea Chamber of Commerce and Industry. (2011, March 8). 소셜커머스 활용 실태와 만족도 조사 [A study on use and satisfaction with Social Commerce]. Retrieved April 1, 2016, from http://www.korcham.net/nCham/Service/Economy/appl/KcciReportDetail.asp?SEQ_NO_C010=20110308001&CHAM_CD=A001
- Ku, G. E. (2014). Study on the effects of company credibility on the purchase intention of a new brand: Brand image and similarity as moderating variables. Unpublished master's thesis, Hongik University, Seoul, Korea.
- Kwak, D.-S., Yim, K.-H., & Kwon, J.-H. (2014). A study on the effect of mobile shopping application characteristics on customer preference: Focusing on price sensitivity. Journal of Digital Convergence, 12(6), 171-180. doi:10.14400/JDC.2014.12.6.171
- Kwon, K.-J. (2015). The influence of perceived risks of social commerce on consumer trust (website trust and coupon provider trust) and behavioral intentions. Journal of Foodservice Management, 18(5), 203-224.
- Kwon, Y. (2011). The effects of product information on price sensitivity of online consumer. Unpublished master's thesis, Ajou University, Gyeonggi-do, Korea.
- Lee, C. Y. (2016, September 29). 소셜커머스 다시한번 '패션'...: 모바일 시장 한판 승부 [Social Commerce once again "fashion"...: Betting on mobile market]. ApparelNews, Retrieved April 21, 2017, from http://www.apparelnews.co.kr/naver/view.php?iid=62935
- Lee, D. (2003). Antecedents of attitudes toward private brands from the perspective of image congruence. Journal of Channel and Retailing, 8(1), 21-46.
- Lee, G. H., & Kim, T. H. (2014). The effects of social commerce characteristic on purchasing intention according to construal level. A Journal of Brand Design Association of Korea, 12(4), 181-196. doi:10.18852/bdak.2014.12.4.181
- Lee, H. S., & Lim, S. J. (2000). The effect of price and brand on the perceived quality, value and purchase of clothing. Journal of the Korean Society of Clothing and Textiles, 24(4), 498-509.
- Lee, J., & Choi, I. (2011). The change in trust toward social commerce companies after failure of social commerce services: Focusing on severity and main source of service failure, and brand equity of social commerce companies. The Korean Journal of Consumer and Advertising Psychology, 12(4), 799-824. doi:10.21074/kjlcap.2011.12.4.799
- Lee, M.-J., Chung, S.-J., & Jeon, Y.-J. (2012). A study on satisfaction and intention to re-purchase fashion goods through social commerce. Journal of the Korean Fashion & Costume Design Association, 14(2), 63-74.
- Lee, M. K. O., & Turban, E. (2001). A trust model for consumer internet shopping. International Journal of Electronic Commerce, 6(1), 75-91. doi:10.1080/10864415.2001.11044227
- Lee, S.-H., & Cho, J.-H. (2013). The impact of consumers' characteristics on purchasing private brand of open-market and social commerce. The e-Business Studies, 14(3), 215-231. https://doi.org/10.15719/geba.14.3.201308.215
- Lee, S. J. (2015). The effect of social commerce as a purchase channel on value perception of luxury product. Unpublished master's thesis, Seoul National University, Seoul, Korea.
- Li, J. (2011). 공동구매형 소셜커머스 수용에 영향을 미치는 요인에 관한 연구 [A study on factors influencing acceptance of group-buying social commerce]. Unpublished master's thesis, Korea University, Seoul, Korea.
- Lichtenstein, D. R., Ridgway, N. M., & Netemeyer, R. G. (1993). Price perceptions and consumer shopping behavior: A field study. Journal of Marketing Research, 30(2), 234-245. doi:10.2307/3172830
- Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of Management Review, 20(3), 709-734. doi:10.5465/amr.1995.9508080335
- Min, K.-M. (2018). A study consumer food life style of food involvement and HMR choice attributes and purchasing behavioral: Moderating effects price sensitivity. Unpublished doctoral dissertation, Catholic Kwandong University, Gangwon-do, Korea.
- Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38. doi:10.2307/1252308
- Mun, Y.-J., & Lee, J.-H. (2008). A study on the performance of online community reputation, social presence, interactivity, playfulness: Mediating role of trust and flow. The e-Business Studies, 9(1), 75-99. https://doi.org/10.15719/geba.9.1.200803.75
- Nam, E., & Lee, J. (2009). Comparison of price sensitivity based on the shopping value, purpose of use and social situation. Journal of the Korean Society of Clothing and Textiles, 33(9), 1452-1462. doi:10.5850/JKSCT.2009.33.9.1452
- O, H.-J., Yun, Y.-S., & Lee, K.-Y. (2006). An empirical study on the determinants of trust and purchasing intention in online shopping. Journal of Industrial Economics and Business, 19(1), 205-224.
- Onkvisit, S., & Shaw, J. (1987). Self-concept and image congruence: Some research and managerial implications. Journal of Consumer Marketing, 4(1), 13-23. doi:10.1108/eb008185
- Park, H. C. (2011). 사회네트워크 특성이 성과에 미치는 영향에 관한 연구: 신뢰의 조절효과를 중심으로 [The effects of Social network on performance: Focusing on doderating effect of trust]. Unpublished master's thesis, Korea University, Seoul, Korea.
- Park, J. H., & Kwun, S. K. (2005). Suggestions for leveling up the effectiveness of management by objectives (MBO) in the public sector. Journal of Business Research, 20(3), 203-230.
- Park, W. I. (2016, April 22). 티몬, 종합 라이프스타일 PB 브랜드 '236' 론칭... 유통 전쟁 2라운드 [TMON, launching multi lifestyle PB '236'... Competitive distribution channel in 2nd round]. ChosunBiz, Retrieved April 21, 2017, from http://biz.chosun.com/site/data/html_dir/2016/04/22/2016042201069.html
- Reichheld, F. F. (1996). Learning from customer defections. Harvard Business Review, 74(2), 56-69. Retrieved from https://hbr.org/1996/03/learning-from-customer-defections
- Reynolds, K. E., & Arnold, M. J. (2000). Customer loyalty to the salesperson and the store: Examining relationship customers in an upscale retail context. Journal of Personal Selling & Sales Management, 20(2), 89-98. doi:10.1080/08853134.2000.10754228
- Seo, S.-S., & Lee, J.-H. (2011). The effect of characteristics of social networks on trust and purchase intention of social commerce sites. Korean Corporation Management Review, 18(4), 19-37.
- Sim, J. S. (2012, March 5). 소셜커머스 업계, 너도나도 패션 사업에 '눈독' [Social commerce, "attention" to fashion]. Digital Daily, Retrieved April 1, 2016, from http://ddaily.co.kr/news/article.html?no=88378
- Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287-300. doi:10.1086/208924
- Son, G.-S. (2005). The influence of congruence between parent brand image and self-image on attitude toward extended brand. Unpublished master's thesis, Chung-Ang University, Seoul, Korea.
- Song, H.-C. (2002). A study on online consumers' price sensitivity. The Journal of the Korea Contents Association, 2(3), 59-69.
- Yang, H., & Choi, E. J. (2014). The effect of shopping value on fashion shopping satisfaction and future behavioral intention in fashion social commerce. Journal of the Korean Society of Clothing and Textiles, 38(3), 293-304. doi:10.5850/JKSCT.2014.38.3.293
- Yang, H. J., & Hwang, S. J. (2015). The effect of SPA brand type, price sensitivity and sales promotion on consumer's purchasing intention. Journal of Fashion Design, 15(4), 139-151. doi:10.18652/2015.15.4.9
- Yim, K.-H., & Kwon, J.-H. (2014). A study on the effect of shopping value of on-line shopping-mall on shopping-mall satisfaction: Mediating effect of price sensitivity. Journal of Digital Convertgence, 12(11), 49-55. doi:10.14400/JDC.2014.12.11.49
- Yoon, S. J., & Han, H. E. (2011). The impact of social commerce traits on consumer satisfaction and purchase behavior. Services Marketing Journal, 4(2), 23-46.
- Zhang, X. R. (2013). A study on effect of the social commerce on brand reputation and the purchase intention of the customer: Focusing on university students. Unpublished master's thesis, Gachon University, Gyeonggi-do, Korea.
- Zhou, H. (2017). O2O 배경에서 외식산업의 구전커뮤니케이션과 판매촉진이 구매의도에 미치는 영향: 지각된 위험과 가격민감성의 조절효과를 중심으로 [The effect of WOM and promotion on purchase intention in O2O context: Focusing on moderating effects of perceived risk and price sensitivity]. Unpublished master's thesis, Kyunghee University, Seoul, Korea.