참고문헌
- Health Insurance Review & Assessment Service. The Result of ʻMedical Statistics Informationʼ [Internet]. Wonju: Helth Insurance Review & Assessment Service; 2018[cited 2018 OCT 1]. Abailable from http://opendata.hira.or.kr/home.do.
- Kim SS, Kim MH. The Effects of Brand Image on Brand Trust and Customer Satisfaction in Healthcare Services. korea Research Academy of Distribution and Management review 2011;14(4):158-185.
- Kang CK, Pakr YR. Impact on the quality of service perceived brand image and loyalty of hospital. Customer Satisfaction Management 2016;18(3):83-97.
- Lim HY, Hwang. IK, Suh WS. Structural Relationship among Service Value, Brand Image, and Patients Revisits in Regional Public Hospitals in Korea. The Journal of the Korea Contents Association 2010; 10(11):304-317. https://doi.org/10.5392/JKCA.2010.10.11.304
- Wilson A. Zeithaml VA. Bitner MJ. & Gremler, D. D. Services marketing: Integrating customer focus across the firm: McGraw Hill;2012.
- Shin OS. Cho CH. An Effect of Korean Medicine Hospital Medical Service and Image on Revisit Intention Health Service Management 2016;10(2).
- Mosadeghrad AM. Factors influencing healthcare service quality. International journal of health policy and management 2014;3(2):77. https://doi.org/10.15171/ijhpm.2014.65
- Wilson A. Zeithaml VA. Bitner MJ. & Gremler DD. Services marketing: Integrating customer focus across the firm: McGraw Hill 2012.
- Kang CH, Rhee KU, Kang HG. A study on the Effects of Core Factors of Medical Service Quality on Customersʼ Intention of Reuse 2013;The Korean Academic Association of Business Administration 2013;26(9):2227-2251.
- Yoo YJ. The Effect of Servicescape on Customer Satisfaction and Brand Loyalty in Franchise Coffee Shops: The Mediating Effect of Brand Image. The Journal of the Korea Contents Association 2016; 16(6):785-801. https://doi.org/10.5392/JKCA.2016.16.06.785
- Zhang Y. The impact of brand image on consumer behavior: a literature review. Open journal of business and management 2015;3(1).
- Roy D, Banerjee S. CARE-ing strategy for integration of brand identity with brand image. International journal of commerce and management 2008;17(1/2):140-148. https://doi.org/10.1108/10569210710776512
- Michael J, Bearden, W. Reference group influences on product and brand purchase decision. The Journal of Consumer Research 2001;9.
- Park C. S, Srinivasan, V. A survey-based method for measuring and understanding brand equity and its extendibility. Journal of marketing research 1994;271-288.
- Aaker D.A. Managing brand equity: Simon and Schuster;2009.
- Alwi S. F. S.& Kitchen, P. J. Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? Journal of Business Research 2014;.67(11), 2324-2336. https://doi.org/10.1016/j.jbusres.2014.06.020
- He Y, Lai KK. The effect of corporate social responsibility on brand loyalty: the mediating role of brand image. Total Quality Management & Business Excellence 2014;25(3-4):249-263. https://doi.org/10.1080/14783363.2012.661138
- Thammawimutti A, Chaipoopirutana P. DS.The relationship between brand equity, product attributesand purchase intention: A study of Sony digital cameras in Bangkok. AU Journal of Management 2018;3(1):5-10.
- Yoon SW, Yoon DI.A Role of Functional and Symbolic Image of the Brand Journal of the Korea Academia-Industrial cooperation Society 2015;16(3):1745-1752 https://doi.org/10.5762/KAIS.2015.16.3.1745
- Low G. S, Lamb Jr, C. W. The measurement and dimensionality of brand associations. Journal of Product & Brand Management 2000;9(6):350-370. https://doi.org/10.1108/10610420010356966
- Shabbir M.Q, Khan AA. & Khan, S. R. Brand Loyalty Brand Image and Brand Equity: The Mediating Role of Brand Awareness. International Journal of Innovation and Applied Studies 2017;19(2):416.
- Emari H, Jafari A, Mogaddam M. The mediatory impact of brand loyalty and brand image on brand equity. African Journal of Business Management 2012;6(17):56-92.
- Sasmita J, Mohd Suki N. Young consumersʼ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image. International Journal of Retail & Distribution Management 2015;43(3):276-292. https://doi.org/10.1108/IJRDM-02-2014-0024
- Esch FR, Langner T, Schmitt BH, Geus P. Are brands forever? How brand knowledge and relationships affect current and future purchases. Journal of Product & Brand Management 2006;15(2) 98-105. https://doi.org/10.1108/10610420610658938
- Alhaddad A. A structural model of the relationships between brand image, brand trust and brand loyalty. International Journal of Management Research and Reviews 2015;5(3):137.
- Chaudhuri A, Holbrook, M. B. The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of marketing 2001;65(2):81-93. https://doi.org/10.1509/jmkg.65.2.81.18255
- Berry, L. L. Cultivating service brand equity. Journal of the Academy of Marketing Science 2000;28(1): 128-137. https://doi.org/10.1177/0092070300281012
- Yoon SJ, Kim JH. An empirical validation of a loyalty model based on expectation disconfirmation. Journal of consumer marketing 2000;17(2):120-136. https://doi.org/10.1108/07363760010317196
- Mittal V, Kamakura W. A. Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics. Journal of marketing research 2001;38(1)131-142. https://doi.org/10.1509/jmkr.38.1.131.18832
- Chang CS, Chen SY, Lan YT. Service quality, trust, and patient satisfaction in interpersonalbased medical service encounters. BMC health services research 2013;(1):22.
- Kotler P, Keller K L. Marketing Management; 2006.
- Qasim S, Mohammad R. Siam, and Mohd Nizam bin M Sarkawi. The effect of CSR on brand loyalty: the moderating role of corporate reputation and mediates the brand image. Asian Journal of Empirical Research 2017;(10):251-259.
- Albert N, Merunka D. The role of brand love in consumer-brand relationships. Journal of consumer marketing 2013;30(3):258-266. https://doi.org/10.1108/07363761311328928
- Umar A, Bahrun R. The Mediating Relationship of Customer Satisfaction Between Brand Trust, Brand Social Responsibility Image with Moderating Role of Switching Cost. Advanced Science Letters 2017;23(9):9020-9025. https://doi.org/10.1166/asl.2017.10015
- Algesheimer R, Dholakia UM, Herrmann A. The social influence of brand community: Evidence from European car clubs. Journal of marketing 2005;9(3):19-34. https://doi.org/10.1509/jmkg.69.3.19.66363
- Keller conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Journal of Marketing 1993;57(1):1-22 https://doi.org/10.1177/002224299305700401
- Kim JH, CHOI NH. A Study on Factors to Have Influence on Selecting a Local General Hospital Journal of Korean Industrial Economics and Business 2010;2(1):23-50.
- Kim SU, Kim MH. The Effects of Brand Image on Brand Trust and Customer Satisfaction in Healthcare Services korea Research Academy of Distribution and Management, 2011;14(4):158-185
- Yang ZH, Kim SB. The Effect of Brand Authenticity Perceived by Customer on Brand Trust and Brand Loyalty - Focusing on Network F,l;ranchise Dental Clinic's in Medical. Korean Society of Hospital Management 2015;20(3):1-12
- Parasuraman A, Grewal D, Voss GBaker J. The influence of multiple store environment cues on perceived merchandise value and patronage intentions Journal of marketing 2002;66(2):120-141. https://doi.org/10.1509/jmkg.66.2.120.18470