Korea Journal of Hospital Management (한국병원경영학회지)

Korean Society of Hospital Management (한국병원경영학회)
권호 표지

Analysis of research trends in healthcare service marketing

의료서비스 마케팅 국내 연구동향 분석

  • Kim, Woojin (Department of Preventive Medicine, Yonsei University College of Medicine) ;
  • Kim, Ji Man (Health Insurance Review and Assessment Service) ;
  • Shin, Jaeyong (Department of Preventive Medicine, Ajou University College of Medicine) ;
  • Kim, Tae Hyun (Graduate School of Public Health, Yonsei University) ;
  • Lee, Sang Gyu (Graduate School of Public Health, Yonsei University)
  • 김우진 (연세대학교 의과대학 예방의학교실) ;
  • 김지만 (건강보험심사평가원) ;
  • 신재용 (아주대학교 의과대학 예방의학교실) ;
  • 김태현 (연세대학교 보건대학원) ;
  • 이상규 (연세대학교 보건대학원)
  • Received : 2019.03.03
  • Accepted : 2019.03.09
  • Published : 2019.03.30
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Abstract

Purposes: This study examines academic research trends and the change of patterns by analyzing researches related to healthcare service marketing from 1988 to 2016. Methodology: As research subjects, a total of 486 published articles were selected. It's to analyze them by dividing into research topics, methods and data by classifying the period into 1988-1999, 2000-2009, 2010-2016. Findings: From 1988 to 2016, 486 research articles on healthcare service marketing were published in academic journals. Research on healthcare service marketing has steadily increased. Most of the articles were about service quality, satisfaction, revisitation, and reuse. 452 research articles were quantitative research. Generally questionnaire surveys were used. Practical Implications: We suggest future research directions on the basis of the status of research on healthcare service marketing for the last 30 years.

Keywords

References

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