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도서 대출데이터를 활용한 남녀 노령자의 독서 주제 분석

Analysis of Reading Domian of Men and Women Elderly Using Book Lending Data

  • 투고 : 2019.02.16
  • 심사 : 2019.03.07
  • 발행 : 2019.03.30

초록

본 연구는 도서의 대출정보를 활용해 가중네트워크(PFNET :PathFinder Network) 분석을 수행함으로써 특수 계층으로서 남녀 노령자에 의해 자주 읽히는 도서의 주제와 특성을 이해하고 이들의 독서 양태가 일반 성인 남녀와 어떠한 차이를 보이는지 확인하였다. 이를 위해 남녀 노령자와 일반 성인 남녀로 구성된 4개 집단을 대상으로 도서관 빅데이터의 인기 대출도서를 기반으로 동시대출도서 행렬을 산출하고 이를 활용해 네트워크 분석을 수행하였다. 또한 PNNC(Parallel Nearest Neighbor Clustering) 알고리즘으로 대출도서 군집을 형성한 후 대출도서에 계산된 중심성지수를 기반으로 피어슨 상관분석(Pearson Correlation Analysis)을 수행해 집단간의 상관성을 파악하였다. 그 결과 자기계발, 재태크, 육아 등 다양한 분야의 도서를 대출하는 일반 성인 남녀에 비해 노령자 계층은 한국현대소설에 집중된 독서 활동을 하는 것으로 나타났으며, 특정 인기 저자의 저작에 집중된 도서 대출 경향을 보였다. 한편 여성 노령자가 일본소설, 영미소설을 포함해 상대적으로 다양한 분야를 대출하는 반면 남성 노령자는 극단적으로 한국대하소설에 집중하는 경향을 나타냈다. 상관분석에서도 남성 노령자는 성인 남성과 r=-0.222의 약한 음의 상관성을 보였으며, 다른 모든 집단과도 음의 방향성을 보여 대출 도서의 중심성이 반대 경향을 가지는 것으로 분석되었다.

This study understand the subject domain of book which has been read by men and woman elderly by analizying the PFNET using library big data and confirm the difference between adult at age 30-40. This study extract co-occurrence matrix of book lending on the popular book list from library big data, for 4 group, men/woman elderly, men/woman adult. With these matrix, this study performs FP network analysis. And Pearson Correlation Analysis based on the Triangle Betweenness Centrality calculated on the loan book was performed to understand the correlation among the 4 clusters which has been created by PNNC algorithm. As a result, reading trend which has been focused on modern korean novel has been revealed in elderly regardless gender, among them, men elderly show extreme tendency concentrated on modern korean long series novel. In the correlation analysis, the male elderly showed a weak negative correlation with the adult male of r = -0.222, and the negative direction of all the other groups showed that the tendency of male elderly's loan book was opposite.

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