Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Difference of Wetsuits Selection Criteria, Demographic Characteristics, Purchasing Behavior according to Lifestyle Factors

라이프 스타일 요인에 따른 웨트슈트(wetsuits) 선택속성, 인구통계적 특성, 구매행동 차이에 관한 연구

  • 김지우 (중앙대학교 디자인학과) ;
  • 김영삼 (중앙대학교 패션디자인전공)
  • Received : 2018.11.13
  • Accepted : 2019.02.27
  • Published : 2019.02.28
Download PDF
⟨ Previous Next ⟩

Abstract

This study analyzes the effects of lifestyle on wetsuits purchasing behavior and identifies various characteristics among lifestyle groups. A questionnaire survey of 213 domestic consumers with water sport activity and wetsuits experience indicated the following results: 1) Lifestyle factors were analyzed as 6 factors: social relation ships, development orientation, trend & appearance, domestic, positive acknowledgement of hobbies, pursuit of practicality. And the wetsuits selection criteria was 4 factors: wearing fitness, product information, design, reputation. 2) Social relationships, development orientation, positive acknowledgement of hobbies and pursuit of practicality factors had a positive effect fitness. Trend & appearance, development orientation, and pursuit of practicality factors had a positive effect on product information factors ; in addition, development orientation, and trend & appearance, a positive acknowledgement of hobbies factors had a positive effect design factors. Social relationships, trend & appearance, and pursuit of practicality factors had a positive effect on reputation factors. However, trend & appearance factors negatively affected the wearing fitness factors and the positive acknowledgement of hobbies factors had negative effect on product information, reputation factors. 3) The three groups of lifestyle factors showed differences in monthly average purchasing of clothes, average annual purchasing expenditures for water sports related products, number of water sport activity days and frequency, product selection criteria.

Keywords

References

  1. Assael, H. (1993). Consumer behavior and marketing action (3rd ed.). USA: South-western college Pub.
  2. Chin, J. H. (2005). An analysis of purchase channel on involvement of the sport product. Unpublished doctoral dissertation, Yonsei University, Seoul.
  3. Choi, J. H. (2011a). Development of the men's scuba diving suit pattern by using 3D body-scanned data. Family and Environment Research, 49(4), 105-113.
  4. Choi, J. H. (2011b). Transactions: A study about reduction rate of wetsuit patterns for men in their 30's. Journal of the Korean Society of Clothing and Textiles, 35(9), 1039-1048. doi:10.5850/JKSCT.2011.35.9.1039
  5. Chung, S. J. (2015). Middle-aged female consumers' buying behavior of outdoor sportswear. Journal of the Korea Fashion & Costume Design Association, 17(3), 99-113.
  6. Cox, D. F. (1967). Risk taking and information handling in consumer behavior. Boston: Harvard Univ. Press.
  7. Engel, J. F., & Blackwell, R. D. (1982). Consumer behavior (4th ed.). Hinsdale, Illinois : The Dryden Press.
  8. Hong, K. H., & Lee, Y. J. (2010). Transactions: Clothing selection criteria and the use of fashion information sources based on the perceived age of elderly female consumers in their 60s-70s. Journal of the Korean Society of Clothing and Textiles, 34(2), 200-211. doi:10.5850/JKSCT.2010.34.2.200
  9. Huh, J. H., Park, J. G., Ha, J. S., & Kim, H. I. (2017). 습식잠수복(wetsuits)의 성능 및 기능성 평가 [Performance and functional evaluation of Wetsuits]. Fiber Technology and Industry, 21(1), 37-43.
  10. Hur, H. J., Kim, S. Y., Lee, J. E., Joo, S. Y., & Nam, Y. J. (2015). Investigation of wetsuit wearing condition and size system for product development -Comparison between domestic brands and imported brands-. Journal of the Korean Society of Clothing and Textiles, 39 (3), 408-418. doi:10.5850/JKSCT.2015.39.3.408
  11. Hwang, G. I. (1994). Skin scuba (2nd ed.). Seoul: Osung.
  12. Hwang, Y. C., & Hong, W. S. (2011). A study on the effect of culture & art products experiential factor, experiential satisfaction, overall satisfaction and satisfaction after purchase by consumer's lifestyle. Korean Business Education Review, 26(4), 559-580.
  13. Im, B. G., & Kim, H. H. (2016). The relation analysis among the outdoor sportswear selection attributes, brand image, brand trust and behavioral intention. Korean Journal of Sports Science, 25(4), 699-714.
  14. Jeon, K. R., & Lee, M. S. (2006). A study on relationships between lifestyle and clothing shopping orientation -Focused on Korean university students-. The Research Journal of the Costume Culture, 14(4), 567-580.
  15. Jeon, M. J., Oh, H. S., & Kim, J. W. (2012). A study on the outdoor wear evaluation criteria and purchase practices according to fashion lifestyle. The Treatise on The Plastic Media, 15(3), 201-208.
  16. Kang, M. H., & Cho, K. M. (2014). Verification on the mediating effect of brand identity in relation to the relationship between factors in choosing outdoor sportswear and the satisfaction level of purchases. A Journal of Brand Design Association of Korea, 12(2), 251-268. https://doi.org/10.18852/bdak.2014.12.2.251
  17. Kim, H. L., Bang, Y. H., & Lee, S. H. (2016). Evaluation of thermal insulation and characterization of materials for commercial wetsuits for surfers. Journal of the Korean Society of Textile Engineers and Chemists, 53(4), 229-240. doi:10.12772/TSE.2016.53.229
  18. Kim, J. M. (2013). A study on the visual image of windsurfing suits. Fashion & Textile Research Journal, 14(5), 713-719. doi:10.5805/KSCI.2012.14.5.713
  19. Kim, J. U., & Kim, Y. S. (2017). 국내 소비자들의 라이프 스타일과 웨트슈트(wet suit) 구매행동에 관한 연구 [A study on lifestyle and purchasing behavior of domestic consumers]. Proceedings of the Society of Fashion and Textile Industry, Fall Conference, Korea, pp. 181-182.
  20. Kim, Y. S. (2017). Life trend 2018 (1st ed.). Seoul: Bookie.
  21. Kim, Y. S., & Kim, J. U. (2018). A study on the design trend and design preference analysis of wet suits. Proceedings of 2018 International Conference on Clothing & Textiles, Korea, pp. 27-29.
  22. Kim, Y. S., & Ko, J. S. (2012). Lifestyle and housing preference of apartment residents in their 30-40s. The Korea Spatial Planning Review, 74, 249-263. https://doi.org/10.15793/kspr.2012.74..015
  23. Kwon, K. D., Kim, S. H., & Lee, S. J. (2002). An exploratory study on relations between fashion life style & consumer behavior at decline stage of the fashion life cycle. Journal of the Korean Society of Clothing and Textiles, 26(2), 280-291.
  24. Lazer, W. (1963). "Lifestyle concepts and marketing", in toward scientific marketing. Stephen Greyser. (Ed.), Chicago: American Marketing Association.
  25. Lee, J. H., & Kim, C. S. (2005). Transactions: A study on clothing benefits and fashion information sources according to family life cycle. Journal of the Korean Society of Clothing and Textiles, 29 (2), 220-230.
  26. Lee, H. K., & Lee, M. H. (2004). A study on consumer's value, sportswear's benefit sought and attribute evaluation. The Research Journal of the Costume Culture, 12(6), 1031-1044.
  27. Lee, O. H., & Kim, K. H. (2003). Transactions: Benefits segmentation and knitwear purchasing behavior. Journal of the Korean Society of Clothing and Textiles, 27(6), 601-611.
  28. Lee, S. H., & Kim, I. Y. (2014). According to the type of lifestyle for the evaluation of new media advertising. Journal of Practical Research in Advertising and Public Relations, 7(2), 52-73. https://doi.org/10.21331/jprapr.2014.7.2.003
  29. Lee, S. K., & Kim, J. H. (1993). Skin & Scuba diving (2nd ed.). Seoul: K publishing company.
  30. Lee, S. W. (2017, July 24). Only one surfer per wave. It is a manners to give priority to the peak. The Seoul Shinmun. Retrieved November 10, 2018, from http://www.seoul.co.kr/news/newsView.php?id=20170722014002&wlog_tag3=naver
  31. Moon, J. H., Jeon, E. K., & Yoo, H. S. (2008). Transactions: Information search behavior in functional sportswear purchasing -Focused on clothing and sports concern-. Journal of the Korean Society of Clothing and Textiles, 32(11), 1814-1824. doi:10.5850/JKSCT.2008.32.11.1814
  32. Moon, S. Y., & Ko, H. J. (2015). Study on the advertising effects and usage behavior according to the mobile messenger user's lifestyle types. The Korean Journal of Advertising, 26(1), 275-297. https://doi.org/10.14377/KJA.2015.1.15.275
  33. Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York, NY: McGraw-Hill.
  34. Park, D. H., & Hwang, J. H. (2015). Constructive relationships among selection attribute, brand satisfaction, brand trust, purchasing behavior, of sportswear. Korean Journal of Sports Science, 24(3), 871-884.
  35. Park, H. J. (2011). The structural analysis of the variables among clothes consumption value, need for uniqueness, use information sources related to importance to apparel product attributes and store attributes. Unpublished doctoral dissertation, Catholic University of Daegu, Daegu.
  36. Park, S. H. (2004). Skin scuba check point (1st ed.). Seoul: Daekyung Books.
  37. Park, S. H., Park, M. S., Song, J. S., Oh, Y. S., Lee, W. K., Im, B. W., & Hwang, J. J. (1999). Skin scuba plus (1st ed.). Seoul: Daekyung Books.
  38. Park, Y. J., & Hwang, J. S. (2012). Use and purchase behavior of climbing wear based on the consumer's lifestyles. Journal of Korea Society of Design Forum, 35, 291-307.
  39. Rangan, V. K., Melvyn, A. J., & Maier, E. P. (1992). Channel selection for new industrial products: A framework, method, and application. Journal of Marketing, 56(3), 69-82. doi:10.2307/1252297
  40. Rossiter, J., & Percy, L. (1987). Advertising and promotion management. NY: McGraw Hill.
  41. Scubapro Education Association. (1995). Diving manual. Seoul: Samho Media.
  42. Shim, J. H., & Ywoun, M. H. (2007). A study on image preferences of fashion product according to life-style groups -Focused on middle-aged women between 35 and 59 years old-. Archives of Design Research, 20(1), 143-154.
  43. Sproles, G. B. (1979). Fashion marketing. Minneapolis: Burgess.
  44. Wells, W. D. (1975). Psychographics: A critical review. Journal of Marketing Research, 12, 196-213. https://doi.org/10.1177/002224377501200210
  45. Yang, H. I. (2017). The effects of body image and hedonic shopping orientation on the use of information and purchase channel in purchasing skinny jeans. Unpublished master's thesis, Chungnam National University, Chungnam.
  46. Yun, Y. G., & Lee, M. H. (2011). Transactions: The study of consumer buying behavior on rash guard. Fashion & Textile Research Journal, 13(2), 186-193. doi:10.5805/KSCI.2011.13.2.186