Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Comparative Analysis of Fashion Characteristics on the Cover of Domestic Licensed Fashion Magazines - Focused on ELLE, VOGUE, W -

국내 라이선스 패션잡지 표지에 나타난 패션특성의 비교분석 - ELLE, VOGUE, W를 중심으로 -

  • Lee, Hyunji (Home Economics Education Major, Graduate School of Education, Pusan National University) ;
  • Lee, Kyunghee (Dept. of Clothing and Textiles/Research Institute of Ecology for the Elderly, Pusan National University)
  • 이현지 (부산대학교 교육대학원 가정교육전공) ;
  • 이경희 (부산대학교 의류학과/노인생활환경연구소)
  • Received : 2018.11.12
  • Accepted : 2019.02.27
  • Published : 2019.02.28
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Abstract

The purpose of this study is to examine the fashion characteristics of fashion magazine cover by comparing and analyzing the formative characteristics of fashion, visual design characteristics and illustration vocabulary on the cover of 3 fashion magazines. The data analysis criteria consisted of the formative elements of fashion (fashion design element, fashion coordination element) and visual design element (color, illustration lexical layout, model photograph type). Data analysis methods were statistical analysis, stepwise lexical analysis, and content analysis. The results of the study are as follows. First, the formative characteristics of fashion on the cover of fashion magazines show that ELLE is a feminine and elegant characteristics, VOGUE is a modern, chic and mannish characteristics, and W is avant-garde and neutral characteristics. Second, visual design characteristics on the cover of fashion magazines, ELLE and VOGUE use modern and simple modern sensibility by using monotonous background color and background color number, and W showed original image characteristic by using various colors. Third, as a result of the illustration lexical analysis on the cover of fashion magazines, 4 core keywords of trend, star, event, and life appeared in 3 magazines in common. Elle differentiates by innovation, Vogue by discrimination, W by reconstruction.

Keywords

References

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