References
- 강보현.오세조(2008), "기업의 시장지향성이 성과에 미치는 영향; 판매원 관련변수들과 고객관련변수들의 매개역할," 유통연구, 13(1), 79-96.
- 강희경.추교완(2018), "조직학습이 경영성과에 미치는 영향," 경영과 정보연구, 37(4), 237-256.
- 권구혁.신진교(2003), "전략적 환경적응력과 조직내부적 적합성이 중소기업의 성과에 미치는 영향." 중소기업연구, 25(2), 127-153.
- 권순석.이충섭(2010), "기업특성과 전략적 원가관리기법이 중소기업의 경영성과에 미치는 영향." 회계정보연구, 28(4), 25-47.
- 김민창.성낙일(2012), "정부 R&D 자금지원과 중소기업의 성과," 중소기업연구, 34(1), 39-60.
- 김상덕(2010), "관계특유투자와 관계자본이 관계학습과 성과에 미치는 영향," 마케팅연구, 25(1), 81-106.
- 김상진(2006), "호텔의 사회자본이 기업 성과에 미치는 영향," 경희대학교 대학원박사학위 논문.
- 김형욱.윤선희(2005), "공급사슬상의 파트너십이 공급사슬통합에 미치는 영향에 관한 연구 : 정보공유와 정보품질의 매개역할을 중심으로," 한국생산관리학회지, 16(1), 183-208.
- 박기용(2011), "외식산업의 기업가정신과 환경요인 및 성과간의 관련성에 관한 연구," 관광.레저연구, 23(1), 279-298.
- 박주영.최순식.홍석기(2011), "중소기업의 시장지향성과 마케팅역량이 경쟁우위와 기업성과에 미치는 영향에 관한 연구,"대한경영학회지, 24(2), 1115-1137.
- 박정민(2016), "기업의 기술과 시장지향성이 기술협력 및 경영성과에 미치는 영향에 관한 연구," 경영과 정보연구, 35(2), 205-220.
- 신상혁.김문겸(2013), "혁신형중소기업인증이 재무성과에 미치는 영향: 이노비즈와 메인비즈를 중심으로," 경영컨설팅연구, 13(3), 193-217.
- 안연식.김현수(2002), "소프트웨어 벤처기업의 성과에 영향을 미치는 요인에 관한 실증 연구," 경영학연구, 31(2), 431-461.
- 양수희.김명숙.정화영(2011), "기술창업기업의 기업가 역량과 기술사업화 능력이 경영성과에 미치는 영향," 벤처창업연구, 6(4), 195-213. https://doi.org/10.16972/APJBVE.6.4.201112.195
- 신성욱(2019), "기술혁신 역량이 경영성과에 미치는 영향," 경영과 정보연구, 38(1), 225-239.
- 이용학, 한상린, 나준희, 윤동한. (2008). "공급업자 역량이 공급업자와 구매업자의 장기지향적 거래관계에 미치는 영향." 유통연구, 13(4), 71-95.
- 이재식(2013), "중소기업의 TQM 활동이 경영성과에 미치는 영향." 경영과 정보연구, 32(1), 111-134.
- 이학식.이용기.유동근(1996), "시장지향성; 선행요인, 매개요인, 그리고 성과간의 구조적 관계," 마케팅연구, 11(2), 161-181.
- 정동섭.이희옥(2015), "혁신형 중소기업의 혁신성과 환경의 동태성이 조직 양면성과 경영성과에 미치는 영향," 인적자원관리연구, 22, 213-230.
- Bevan, J.(1989), Co-makership. Management Decision, 27(3).
- Berry, L. L.(1995), "Relationship marketing of services-growing interest, emerging perspectives," Journal of the Academy of marketing science, 23(4), 236-245. https://doi.org/10.1177/009207039502300402
- Buchanan, L.(1992), Vertical trade relationships: the role of dependence and symmetry in attaining organizational goals. journal of Marketing Research, 65-75.
- Buchanan, L.(1992), "Vertical Trade Relationships: The Role of Dependence and Symmetry in Attaining Organizational Goals," Journal of Marketing Research, 29(1), 65-75. https://doi.org/10.1177/002224379202900106
- Chang, Kuo-Hsiung, and Donald F. Gotcher(2007), "Safeguarding Investments and Creation of Transaction Value in Asymmetric International Subcontracting Relationships: The Role of Relationship Learning and Relational Capital," Journal of World Business, 42, 477-488. https://doi.org/10.1016/j.jwb.2007.06.008
- Chen, Y., Tang, G., Jin, J., Li, J., & Paille, P.(2015), "Linking market orientation and environmental performance: The influence of environmental strategy, employee's environmental involvement, and environmental product quality," Journal of Business Ethics, 127(2), 479-500. https://doi.org/10.1007/s10551-014-2059-1
- Chetty, S., Eriksson, K., and Lindbergh, J. (2006), The effect of specificity of experience on a firm's perceived importance of institutional knowledge in an ongoing business. Journal of international business studies, 37(5), 699-712. https://doi.org/10.1057/palgrave.jibs.8400214
- Chin, W. W.(1998), The partial least squares approach to structural equation modeling. Modern Methods for Business Research. Mahwah, NJ, Lawrence Erlbaum.
- Day, G. S.(1994), "The capabilities of market-driven organizations," the Journal of Marketing, 58(4), 37-52. https://doi.org/10.1177/002224299405800404
- De Wulf, Kristof, Gaby Odekerken-Schroder, and Dawn Iacobucci(2001), "Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration," Journal of Marketing, 65(3), 33-50. https://doi.org/10.1509/jmkg.65.4.33.18386
- Dyer, J. H.(1997), "Effective interfirm collaboration: How firms minimize transaction costs and maximize transaction value", Strategic Management Journal, 18(7), 553-556.
- Dyer, J. H., and Singh, H.(1998), The relational view: Cooperative strategy and sources of interorganizational competitive advantage. Academy of management review, 23(4), 660-679. https://doi.org/10.5465/amr.1998.1255632
- Emerson, R. M.(1962), Power-dependence relations. American sociological review, 31-41.
- Fornell, C. and D. Larcker(1981), "Evaluation structural equation models with unobservable variables and measurement error," Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.1177/002224378101800104
- Frazier, G. L.(1983), Interorganizational exchange behavior in marketing channels: a broadened perspective. the Journal of Marketing, 68-78.
- Ganesan, S.(1994), "Determinants of long-term orientation in buyer-seller relationships," Journal of Marketing, 58(2), 1-19. https://doi.org/10.1177/002224299405800201
- Gatignon, H., and Anderson, E.(1988), The multinational corporation's degree of control over foreign subsidiaries: An empirical test of a transaction cost explanation. Journal of Law, Economics, and Organization, 4(2), 305-336.
- Gundlach, G. T., and Cadotte, E. R.(1994), Exchange interdependence and interfirm interaction: Research in a simulated channel setting. Journal of Marketing Research, 516-532.
- Hagedoorn, J., Roijakkers, N., and Kranenburg, H.(2006), Inter‐Firm R&D Networks: the Importance of Strategic Network Capabilities for High; Tech Partnership Formation1. British Journal of Management, 17(1), 39-53. https://doi.org/10.1111/j.1467-8551.2005.00474.x
- Hart, C. W., and Johnson, M. D.(1999), "Growing the trust relationship," Marketing Management, 8(1), 8.
- Heide, Jan B. and George John(1992), "Do Norms Matters?" Journal of Marketing, 56(2), 32-44. https://doi.org/10.1177/002224299205600203
- Im, S., and Workman Jr, J. P.(2004). Market orientation, creativity, and new product performance in high-technology firms. Journal of marketing, 68(2), 114-132. https://doi.org/10.1509/jmkg.68.2.114.27788
- Iyer, P. and Arezoo, D., Mohammadali, Z., and Audhesh, P.(2018), "Market Orientation, Positioning Strategy and Brand Performance," Industrial Marketing Management, 81, 16-29. https://doi.org/10.1016/j.indmarman.2018.11.004
- Jaworski, B. J., and Kohli, A. K.(1993), "Market orientation: antecedents and consequences," Journal of marketing, 57(3), 53-70. https://doi.org/10.1177/002224299305700304
- Kirca, A. H., Jayachandran, S., and Bearden, W. O.(2005), Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance. Journal of marketing, 69(2), 24-41. https://doi.org/10.1509/jmkg.69.2.24.60761
- Klint, M. B., and Sjoberg, U.(2003), Towards a comprehensive SCP-model for analysing strategic networks/alliances. International Journal of Physical Distribution and Logistics Management, 33(5), 408-426. https://doi.org/10.1108/09600030310481988
- Kohli, A. K., and Jaworski, B. J.(1990), "Market orientation: the construct, research propositions, and managerial implications," Journal of Marketing, 54(2), 1-18. https://doi.org/10.1177/002224299005400301
- Kumar, N., Scheer, L. K., and Steenkamp, J. B. E.(1995), The effects of perceived interdependence on dealer attitudes. Journal of marketing research, 348-356.
- Klein, S., Frazier, G. L., and Roth, V. J. (1990), A transaction cost analysis model of channel integration in international markets. Journal of Marketing research, 196-208.
- Lee, J. N., and Kim, Y. G.(1999), Effect of partnership quality on IS outsourcing success: conceptual framework and empirical validation. Journal of Management information systems, 15(4), 29-61. https://doi.org/10.1080/07421222.1999.11518221
- Liao, S. H., Chang, W. J., Wu, C. C., and Katrichis, J. M.(2011), A survey of market orientation research (1995-2008). Industrial marketing management, 40(2), 301-310. https://doi.org/10.1016/j.indmarman.2010.09.003
- Lim, J., and Jun, J.(1999), Key Determinants of Customer Success. Seoul Journal of Business, 5(1), 121-147.
- Luo, Y., Liu, Y., and Xue, J.(2009), Relationship investment and channel performance: An analysis of mediating forces. Journal of Management Studies, 46(7), 1113-1137. https://doi.org/10.1111/j.1467-6486.2009.00843.x
- Lusch, R. F., and Brown, J. R.(1982), A modified model of power in the marketing channel. Journal of marketing research, 312-323.
- Matsuno, K., Mentzer, J. T., and Ozsomer, A.(2002), "The effects of entrepreneurial proclivity and market orientation on business performance," Journal of Marketing, 66(3), 18-32. https://doi.org/10.1509/jmkg.66.3.18.18507
- Noordewier, T. G., John, G., and Nevin, J. R.(1990), "Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships," Journal of Marketing, 54(4), 80-93. https://doi.org/10.1177/002224299005400407
- Nunnally, J. C. and I. H. Bernstein(1994), Psychometric Theory (3rd ed.). New York, NY: McGraw-Hill.
- Palmatier, R. W., Dant, R. P., and Grewal, D.(2007), A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance. Journal of marketing, 71(4), 172-194. https://doi.org/10.1509/jmkg.71.4.172
- Palmatier, R. W., Jarvis, C. B., Bechkoff, J. R., and Kardes, F. R.(2009), "The role of customer gratitude in relationship marketing," Journal of marketing, 73(5), 1-18. https://doi.org/10.1509/jmkg.73.1.001
- Powell, T. C.(1996), How much does industry matter? An alternative empirical test. Strategic Management Journal, 323-334.
- Rusbult, C. E., Farrell, D., Rogers, G., and Mainous, A. G.(1988), "Impact of exchange variables on exit, voice, loyalty and neglect: An integrative model of responses to declining job satisfaction," Academy of Management journal, 31(3), 599-627. https://doi.org/10.2307/256461
- Ryan, R. M., and Deci, E. L.(2000), Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American psychologist, 55(1), 68. https://doi.org/10.1037/0003-066X.55.1.68
- Shapiro, B. P.(1988), What the hell is market oriented? (pp. 1-3), HBR Reprints.
- Slater, S. F., and Narver, J. C. (1995), "Market orientation and the learning organization," Journal of Marketing, 59(3), 63-74. https://doi.org/10.1177/002224299505900106
- Smith, J. B., and Barclay, D. W.(1997), "The effects of organizational differences and trust on the effectiveness of selling partner relationships," the Journal of Marketing, 61(1), 3-21. https://doi.org/10.1177/002224299706100102
- Spekman, R. E.(1988), Strategic supplier selection: Understanding long-term buyer relationships. Business horizons, 31(4), 75-81. https://doi.org/10.1016/0007-6813(88)90072-9
- Venkatraman, N., and Ramanujam, V. (1986), "Measurement of business performance in strategy research: A comparison of approaches," Academy of management review, 11(4), 801-814. https://doi.org/10.5465/amr.1986.4283976
- Williamson, O. E.(1979), "Transaction-cost economics: the governance of contractual relations," The journal of law and economics, 22(2), 233-261. https://doi.org/10.1086/466942
- Zhao, Y., and Wang, G.(2011), The impact of relation-specific investment on channel relationship performance: evidence from China. Journal of Strategic Marketing, 19(01), 57-71. https://doi.org/10.1080/0965254X.2010.537763