Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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Market Position and Growth: Integration of Vertical and Horizontal Positions of Venture Capitalists

벤처 캐피털리스트의 전략적 포지션과 성장: 수평적 포지션과 수직적 포지션의 통합적 고찰

  • Received : 2019.09.10
  • Accepted : 2019.12.10
  • Published : 2019.12.31
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Abstract

This paper investigates a relationship between a market position of a venture capitalist(i.e.,VC) and its subsequent performance. Although a VC firm may perform better if it occupies a narrow niche(e.g.,specialist), which allows the firm to attain deep insider knowledge and build an identity as an industry expert, a firm may perform better if it has a broader niche(e.g.,generalist), which gives the firm access to more diverse information and opportunities and to effectively spread out potential risks. Given that accesses to valuable information and chances are critical for success in venture capital industry, we hypothesize that venture capitalists with broad niche width are more likely to grow in the future and analyze 26-year data on US venture capital industry. We found that, in general, a firm can enjoy the advantage of having a broad niche. However, the return to having a broad niche varies depending on its status within the market: a return greater for low- status than high-status VC firms. Our finding suggests that explorative efforts may be more rewarding for low-status VC firms.

우리는 벤처 캐피털리스트의 전략적 포지션과 이에 따른 성과와의 관계를 연구하고자 한다. 벤처 캐피털리스트는 시장에서 좁은 니치에 집중할 때 풍부한 지식을 획득하고 스페셜리스트로서의 명확한 정체성을 유지할 수 있는 반면, 제너럴리스트로서 다양한 산업에 진출하여 더욱 많은 정보와 기회를 접하는 동시에 한 산업에 집중함으로써 발생하는 위험 요인을 분산시킬 때 좋은 성과를 얻을 수 있다. 본 논문은 정보와 기회에 대한 접근이 매우 중요한 벤처캐피탈의 특성상 제너럴리스트가 스페셜리스트에 비해 더욱 높은 성과를 보일 것이라는 가설을 세우고 미국 벤처 캐피탈 산업의 26년간의 방대한 데이터를 기반으로 이를 검증하고자 하였다. 연구 결과 벤처 캐피털리스트들은 넓은 니치를 지니는 제너럴리스트일 때 성장할 가능성이 더욱 높은 것으로 나타났다. 또한, 수직적 위치로 일컬어지는 시장 지위가 낮을 때 이러한 제너럴리스트 전략이 더욱 성공적인 것으로 나타났다. 즉, 낮은 지위일수록 제너럴리스트로서 포지셔닝 하는 활용적 노력이 더욱 효과적으로 나타난다는 점을 시사한다.

Keywords

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