Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
권호 표지
DOI QR코드

DOI QR Code

Perceived Connectivity, Perceived Belongingness and Intention to Use IoT Appliance Based Service

인지된 기기 연결성이 사물인터넷(IoT) 가전 기반 서비스의 사용의도에 미치는 영향에 대한 실증연구

  • Received : 2018.08.03
  • Accepted : 2019.08.29
  • Published : 2019.10.31
Download PDF
⟨ Previous Next ⟩

Abstract

With the development of sensor, communication and intelligent software technology, expectation of IoT-based service which can receive desired service automatically and anytime, anywhere is getting higher. In addition, IoT-based services have begun to anticipate the development of a hyper-connected society. Despite these expectations and anticipations, few studies have empirically identified ways to improve the intentions of prospective customers to use IoT-based services. Therefore, the purpose of this paper is to propose a theoretical model that can explain the factors that determine the intention of using IoT-based services. In addition, this study investigates what factors affect the intention to use IoT-based services focusing on the connectedness. Especially, perceived connectivity with the (virtual) community, unlike the connectivity with the machines, is newly proposed, to understand the IoT technology adoption behavior. The empirical results suggest that social relationship is one of the critical factors to affect the use of services running on interconnected technology such as IoT. When IoT-based service is recognized as a link to other communities, it has been found to have a positive effect on intention to use via perceived belongingness.

Keywords

References

  1. 권상희, "블로그(Blog) 양식 : 커뮤니케이터, 구성형태, 내용, 연결성에 따른 장르유형분석 연구", 사이버커뮤니케이션학보, 제15호, 2005, 93-134.
  2. 김용희, 최병무, 최정일, "IoT 서비스의 성공적 수용에 관한 연구 : iBeacon과 Nearby를 중심으로", 한국IT서비스학회지, 제14권, 제1호, 2015, 217-236. https://doi.org/10.9716/KITS.2015.14.1.217
  3. 염창훈, 구국원, 권오병, "빅데이터 분석에 의한 주요 종교간'평화' 및'통일' 활동관련이슈 비교분석과 기독 경영", 로고스경영연구, 제16권, 제4호, 2018, 99-116. https://doi.org/10.22724/LMR.2018.16.4.99
  4. 이국용, "디지털커뮤니티에서의 구성원 소속감에 영향을 미치는 요인", 한국경영과학회지, 제35권, 제1호, 2010, 19-45.
  5. 이영찬, "사회적 자본, 지식경영, 그리고 조직성과 간의 인과관계", 정보시스템 연구, 제16권, 제4호, 2007, 223-242.
  6. 진윤선, 권오병, "사물인터넷의 사용에 영향을 미치는 요인에 대한 연구", 한국IT서비스학회 학술대회논문집, 2017, 432-435.
  7. Abushakra, A. and Nikbin, D., "Extending the UTAUT2 Model to Understand the Entrepreneur Acceptance and Adopting Internet of Things (IoT)", International Conference on Knowledge Management in Organizations, Springer, Cham, 2019, 339-347.
  8. Aghakhani, N., J. Karimi, and M. Salehan. "A Unified Model for the Adoption of Electronic Word of Mouth on Social Network Sites : Facebook as the Exemplar", International Journal of Electronic Commerce , Vol.22, No.2, 2018, 202-231. https://doi.org/10.1080/10864415.2018.1441700
  9. Alamaniotis, M., "Morphing to the Mean Approach of Anticipated Electricity Demand in Smart City Partitions Using Citizen Elasticities", 2018 IEEE International Smart Cities Conference (ISC2) , IEEE, 2018.
  10. Al-Momani, A.M., M.A. Mahmoud, and M.S. Ahmad, "A Review of Factors Influencing Customer Acceptance of Internet of Things Services," International Journal of Information Systems in the Service Sector, Vol. 11, No.1, 2019, 54-67. https://doi.org/10.4018/IJISSS.2019010104
  11. Alwagait, E., B. Shahzad, and S. Alim, "Impact of Social Media Usage on Students Academic Performance in Saudi Arabia", Computers in Human Behavior , Vol.51, 2015, 1092-1097. https://doi.org/10.1016/j.chb.2014.09.028
  12. Armstrong, D., J. Shakespeare-Finch, and I. Shochet, "Organizational Belongingness Mediates the Relationship Between Sources of Stress and Posttrauma Outcomes in Firefighters", Psychological Trauma : Theory, Research, Practice, and Policy, Vol.8, No. 3, 2016, 343-347. https://doi.org/10.1037/tra0000083
  13. Atzori, L., A. Iera, and G. Morabito, "The Internet of Things : A Survey", Computer Networks, Vol.54, No.15, 2010, 2787-2805. https://doi.org/10.1016/j.comnet.2010.05.010
  14. Banjanin, N., N. Banjanin, I. Dimitrijevic, and I. Pantic, "Relationship Between Internet Use and Depression : Focus on Physiological Mood Oscillations, Social Networking and Online Addictive Behavior", Computers in Human Behavior, Vol.43, 2015, 308-312. https://doi.org/10.1016/j.chb.2014.11.013
  15. Carlos Roca, J., J. Jose Garcia, and J. Jose de la Vega, "The Importance of Perceived Trust, Security and Privacy in Online Trading Systems", Information Management and Computer Security, Vol.17, No.2, 2009, 96-113. https://doi.org/10.1108/09685220910963983
  16. Chang, Y., X. Dong, and W. Sun, "Influence of Characteristics of the Internet of Things on Consumer Purchase Intention", Social Behavior and Personality : an International Journal, Vol.42, No.2, 2014, 321-330. https://doi.org/10.2224/sbp.2014.42.2.321
  17. Chin, W.W., "Bootstrap Cross-Validation Indices for PLS Path Model Assessment", In Handbook of partial least squares, Springer, Berlin, Heidelberg, 2010, 83-97.
  18. Chin, W.W., "The Partial Least Squares Approach to Structural Equation Modeling", Modern Methods for Business Research, Vol.295, No.2, 1988, 295-336.
  19. Chu, S.C., C.H. Lien, and Y. Cao, "Electronic Word-Of-Mouth (eWOM) on WeChat : Examining the Influence of Sense of Belonging, Need for Self-Enhancement, and Consumer Engagement on Chinese Travellers' eWOM", International Journal of Advertising, Vol.38, No.1, 2019, 26-49. https://doi.org/10.1080/02650487.2018.1470917
  20. Churchill Jr, G.A., "A Paradigm for Developing Better Measures of Marketing Constructs", Journal of Marketing Research, Vol.16, No.1, 1979, 64-73. https://doi.org/10.1177/002224377901600110
  21. Cody, M.J., D. Dunn, S. Hoppin, and P. Wendt, "Silver surfers : Training and Evaluating Internet Use among Older Adult Learners", Communication Education, Vol.48, No.4, 1999, 269-286. https://doi.org/10.1080/03634529909379178
  22. Davis, F.D., R.P. Bagozzi, and P.R. Warshaw, "User Acceptance of Computer Technology : A Comparison of Two Theoretical Models", Management Science, Vol.35, No.8, 1989, 982-1003. https://doi.org/10.1287/mnsc.35.8.982
  23. Eisingerich, A.B., H.H. Chun, Y. Liu, H.M. Jia, and S.J. Bell, "Why Recommend a Brand Face-to-Face But Not on Facebook? How Word-of-Mouth on Online Social Sites Differs from Traditional Word-of-Mouth", Journal of Consumer Psychology, Vol.25, No.1, 2015, 120-128. https://doi.org/10.1016/j.jcps.2014.05.004
  24. Falk, R.F. and N.B. Miller, A Primer for Soft Modeling, University of Akron Press, 1992.
  25. Fogel, J. and E. Nehmad, "Internet Social Network Communities : Risk Taking, Trust, and Privacy Concerns", Computers in Human Behavior, Vol.25, No.1, 2009, 153-160. https://doi.org/10.1016/j.chb.2008.08.006
  26. Fornell, C. and D.F. Larcker, "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error", Journal of Marketing Research, Vol.18, No.1, 1981, 39-50. https://doi.org/10.1177/002224378101800104
  27. Gao, L. and X. Bai, "A Unified Perspective on the Factors Influencing Consumer Acceptance of Internet of Things Technology", Asia Pacific Journal of Marketing and Logistics, Vol.26, No.2, 2014, 211-231. https://doi.org/10.1108/APJML-06-2013-0061
  28. Gefen, D., D. Straub, and M.C. Boudreau, "Structural Equation Modeling and Regression : Guidelines for Research Practice", Communications of The Association for Information Systems, Vol.4, No.7, 2000, 1-70.
  29. Gore, S., S. Balasubramanian, and C.M. Paris, "Antecedents and Outcomes of Smartphone Usage Among Indian Millennial Travellers", Information and Communication Technologies in Tourism, Springer, Cham, 2019, 423-434.
  30. Gubbi, J., R. Buyya, S. Marusic, and M. Palaniswami, "Internet of Things (IoT) : A Vision, Architectural Elements, and Future Directions", Future Generation Computer Systems, Vol.29, No.7, 2013, 1645-1660. https://doi.org/10.1016/j.future.2013.01.010
  31. Hawes, D.J., L. Zadro, E. Fink, R. Richardson, K. O'Moore, B. Griffiths, and K.D. Williams, "The Effects of Peer Ostracism on Children's Cognitive Processes", European Journal of Developmental Psychology, Vol.9, No.5, 2012, 599-613. https://doi.org/10.1080/17405629.2011.638815
  32. Hsu, C.L. and J.C.C. Lin, "An Empirical Examination of Consumer Adoption of Internet of Things Services : Network Externalities and Concern for Information Privacy Perspectives", Computers in Human Behavior, Vol.62, 2016, 516-527. https://doi.org/10.1016/j.chb.2016.04.023
  33. Jha, S., R. Kumar, J.M. Chatterjee, and M. Khari, "Collaborative Handshaking Approaches Between Internet of Computing and Internet of Things Towards a Smart World : A Review from 2009-2017", Telecommunication Systems, Vol.70, No.4, 2019, 617-634. https://doi.org/10.1007/s11235-018-0481-x
  34. Khan, Z., J.J. Lehtomaki, S.I. Iellamo, R. Vuohtoniemi, E. Hossain, and Z. Han, "IoT Connectivity in Radar Bands : A Shared Access Model Based on Spectrum Measurements", IEEE Communications Magazine, Vol.55, No.2, 2017, 88-96. https://doi.org/10.1109/MCOM.2017.1600444CM
  35. Kowatsch, T. and W. Maass, "Critical Privacy Factors of Internet of Things Services : An Empirical Investigation with Domain Experts, In Knowledge and Technologies in Innovative Information Systems, Springer Berlin Heidelberg, 2012, 200-211.
  36. Krishen, A.S., O. Berezan, S. Agarwal, and P. Kachroo, "The Generation of Virtual Needs : Recipes for Satisfaction in Social Media Networking", Journal of Business Research, Vol.69, No.11, 2016, 5248-5254. https://doi.org/10.1016/j.jbusres.2016.04.120
  37. Lee, Y.J. and J.H. Lee, "The Influence of Social Supports on Intention to Use of Brands' SNS page", Journal of Information Technology Applications and Management, Vol. 22, No.1, 2015, 17-36. https://doi.org/10.21219/JITAM.2015.22.1.017
  38. Leonardi, P.M., J.W. Treem, and M.H. Jackson, "The Connectivity Paradox : Using Technology to Both Decrease and Increase Perceptions of Distance in Distributed Work Arrangements", Journal of Applied Communication Research, Vol.38, No.1, 2010, 85-105. https://doi.org/10.1080/00909880903483599
  39. Liang, W., S. Peiji, S. Xudong, and Y. Quanfu, "An Empirical Study Based on Improved TAM to the Adoption of IOT Services", Management Review, Vol. 3, No. 10, 2012.
  40. Lin, H.F., "Examination of Cognitive Absorption Influencing the Intention to Use a Virtual Community", Behaviour and Information Technology, Vol.28, No.5, 2009, 421-431. https://doi.org/10.1080/01449290701662169
  41. Lin, H.F., "Understanding Behavioral Intention to Participate in Virtual Communities", Cyber-Psychology and Behavior, Vol.9, No.5, 2006, 540-547. https://doi.org/10.1089/cpb.2006.9.540
  42. Mani, Z. and I. Chouk, "Drivers of Consumers' Resistance to Smart Products", Journal of Marketing Management, Vol.33, No.1-2, 2017, 76-97. https://doi.org/10.1080/0267257X.2016.1245212
  43. Medaglia, C.M. and A. Serbanati, "An Overview of Privacy and Security Issues in the Internet of Things", In The Internet of Things, Springer, New York, NY, 2010, 389-395.
  44. Ning, Z., X. Wang, X. Kong, and W. Hou, "A Social-aware Group Formation Framework for Information Diffusion in Narrowband Internet of Things", IEEE Internet of Things Journal, Vol.5, No.3, 2018, 1527-1538. https://doi.org/10.1109/JIOT.2017.2777480
  45. Nunnally, J.C. and I.H. Bernstein, Psychometric Theory, McGraw-Hill New York Google Scholar, 1978.
  46. Park, E., Y. Cho, J. Han, and S.J. Kwon, "Comprehensive Approaches to User Acceptance of Internet of Things in a Smart Home Environment", IEEE Internet of Things Journal, Vol.4, No.6, 2017, 2342-2350. https://doi.org/10.1109/JIOT.2017.2750765
  47. Rothensee, M., "User Acceptance of the Intelligent Fridge : Empirical Results from a Simulation", In The Internet of Things, Springer, Berlin, Heidelberg, 2008, 123-139.
  48. Strader, T.J., S.N. Ramaswami, and P.A. Houle, "Perceived Network Externalities and Communication Technology Acceptance", European Journal of Information Systems, Vol. 16, No.1, 2007, 54-65. https://doi.org/10.1057/palgrave.ejis.3000657
  49. Sturdivant, R.L. and E.K. Chong, "Systems Engineering of a Terabit Elliptic Orbit Satellite and Phased Array Ground Station for IoT Connectivity and Consumer Internet Access", IEEE Access, Vol.4, 2006, 9941-9957. https://doi.org/10.1109/ACCESS.2016.2608929
  50. Subrahmanyam, K., S.M. Reich, N. Waechter, and G. Espinoza, "Online and Offline Social Networks : Use of Social Networking Sites by Emerging Adults", Journal of Applied Developmental Psychology, Vol.29, No.6, 2008, 420-433. https://doi.org/10.1016/j.appdev.2008.07.003
  51. Van Dijck, J., "The Culture of Connectivity : A Critical History of Social Media", Oxford University Press, 2013.
  52. Wamba, S.F. and S. Akter, "Impact of Perceived Connectivity on Intention to Use Social Media : Modelling the Moderation Effects of Perceived Risk and Security", In Conference on e-Business, e-Services and e- Society, Springer, Cham, 2016, 219-227.
  53. Witteborn, S.. "Digital Diaspora : Social Alliances Beyond the Ethnonational Bond", The Handbook of Diasporas, Media, and Culture , 2019, 179-192.
  54. Wixom, B.H. and H.J. Watson, "An Empirical Investigation of the Factors Affecting Data Warehousing Success", MIS Quarterly, Vol. 25, No.1, 2001, 17-41. https://doi.org/10.2307/3250957