DOI QR코드

DOI QR Code

한미 대학생 소비자의 충동구매성향 비교연구 : 자기조절학습과 자기조절소비를 중심으로

A Cross Cultural Study of Self-Regulation and Impulsive Buying of College Students from South Korea and United States

  • 황진주 (인하대학교 소비자학과) ;
  • 이은배 (가톨릭대학교 학부대학)
  • 투고 : 2019.11.07
  • 심사 : 2019.12.14
  • 발행 : 2019.12.31

초록

The purpose of this study is to compare the impulsive purchasing tendency of Korean and U.S. college students. In particular, the study examined the effects of self-regulated learning and self-regulated consumption on college students' impulsive buying tendency. A total of 680 valid samples were obtained from online self-reported surveys in Korea and the United States. Both self-regulated learning and self-regulated consumption (self-control and self-supervision) were higher in US college students than Korean students. Self-regulated learning did not influence impulsive purchasing tendency. However, the impulsive purchasing tendency increased as the level of self-supervision among self-regulated consumption decreased. When purchases were made in stores, impulsive purchasing tendency increased in both South Korea and the US. Therefore, it is necessary to make efforts to decrease the impulsive purchasing tendency by fostering self-regulated consumption capacity of college students through consumer education.

키워드

참고문헌

  1. 김완석, 유연재, "역기능적 소비행동에 대한 마음챙김 소비의 영향 연구", 소비자.광고, 제16권, 제1호, 2015, 125-145.
  2. 김지선, "십대 청소년의 소비에 대한 자기조절 연구", 서울대학교 석사학위논문, 2012.
  3. 김지혜, "부모양육태도와 또래애착이 휴대전화의존을 매개로 청소년의 자기조절학습능력에 미치는 영향", 청소년문화포럼, 제39권, 2014, 41-61.
  4. 남수정, "소비에 대한 자기조절척도 개발", 한국가정관리학회지, 제24권, 제5호, 2006, 175-189.
  5. 남승규, "소비자 자기조절 모형과 충동구매행동", 한국심리학회지 : 소비자광고, 제6권, 제2호, 2005, 61-77.
  6. 이은경, 전중옥, "강박구매성향 측정도구 개발에 관한 연구", 소비자학연구, 제24권, 제2호, 2013, 223-251.
  7. 차현진, 박태정, "공개교육자원(OER)을 활용한 자기조절학습능력 향상을 위한 웹기반 교원연수 프로그램 설계 전략", 컴퓨터교육학회 논문지, 제16권, 제5호, 2013, 69-83.
  8. 황매향, 선혜연, 정애경, "자기조절학습능력의 발달 추이", 교육과정평가연구, 제15권, 제1호, 2012, 51-80.
  9. Azevedo, R. and A.F. Hadwin, "Scaffolding Self-Regulated Learning and Metacognition-Implications for the Design of Computer-Based Scaffolds", Instructional Science, Vol.33, No.5, 2005, 367-379. https://doi.org/10.1007/s11251-005-1272-9
  10. Baumeister, R.F. and K.D. Vohs, "Handbook of self-regulation : Research, theory, and applications", The Guilford Press, 2004.
  11. Bandura, A., "Social Cognitive Theory of SelfRegulation", Organizational Behavior and Human Decision Processes, Vol.50, No.2, 1991, 248-287. https://doi.org/10.1016/0749-5978(91)90022-L
  12. Bonk, C.J., The World Is Open : How Web Technology Is Revolutionizing Education, John Wiley & Sons, 2009.
  13. Claes, L., P. Bijttebier, F. Van Den Eynde, J. E. Mitchell, R. Faber, M. de Zwaan, and A. Mueller, "Emotional Reactivity and Self-Regulation in Relation to Compulsive Buying", Personality and Individual Differences, Vol.49, No.5, 2010, 526-530. https://doi.org/10.1016/j.paid.2010.05.020
  14. Greene, J.A. and R. Azevedo, "The Measurement of Learners' Self-Regulated Cognitive and Metacognitive Processes While Using Computer-Based Learning Environments", Educational Psychologist, Vol.45, No.4, 2010, 203-209. https://doi.org/10.1080/00461520.2010.515935
  15. Hofmann, W., F. Strack, and R. Deutsch, "Free to Buy? Explaining Self-Control and Impulse in Consumer Behavior", Journal of Consumer Psychology, Vol.18, No.1, 2008, 22-26. https://doi.org/10.1016/j.jcps.2007.10.005
  16. Ifenthaler, D., "Determining The Effectiveness of Prompts for Self-Regulated Learning in Problem-Solving Scenarios", Journal of Educational Technology & Society, Vol.15, No.1, 2012, 38-52.
  17. International Society for Technology in Education, "ISTE Standards for Students", Retrieved from http://www.iste.org/standards/ISTE-standards/standards-for-students, 2015.
  18. Keane, T., W.F. Keane, and A.S. Blicblau, "Beyond Traditional Literacy : Learning and Transformative Practices Using ICT", Education and Information Technologies, Vol.21, No.4, 2016, 769-781. https://doi.org/10.1007/s10639-014-9353-5
  19. Lee, E. and M.J. Hannafin, "A Design Framework For Enhancing Engagement in Student-Centered Learning : Own It, Learn It, And Share It", Educational Technology Research and Development, Vol.64, No.4, 2016, 707-734. https://doi.org/10.1007/s11423-015-9422-5
  20. McCaslin, M. and T.L. Good, "Compliant Cognition : The Misalliance of Management and Instructional Goals In Current School Reform", Educational Researcher, Vol.21, No.3, 1992, 4-17. https://doi.org/10.3102/0013189X021003004
  21. OECD, "The Future We Want, The Future of Education and Skills : Education 2030", Retrieved from https://www.oecd.org/education/2030/E2030%20Position%20Paper%20.pdf, 2018.
  22. Pintrich, P.R., "A manual for the use of the Motivated Strategies for Learning Questionnaire (MSLQ)", ERIC, 1991.
  23. Pintrich, P.R., "A Conceptual Framework for Assessing Motivation and Self-Regulated Learning in College Students", Educational Psychology Review, Vol.16, No.4, 2004, 385-407. https://doi.org/10.1007/s10648-004-0006-x
  24. Zimmerman, B.J., "Self-Regulated Learning and Academic Achievement : An Overview", Educational Psychologist, Vol.25, No.1, 1990, 3-17. https://doi.org/10.1207/s15326985ep2501_2