Knowledge Management Research (지식경영연구)

The Knowledge Management Society of Korea (한국지식경영학회)
권호 표지
DOI QR코드

DOI QR Code

An Empirical Analysis of the Impact of the Institution-based Trust Factors on the Survival of E-commerce Companies in Korea

제도기반 신뢰요소가 한국 전자상거래 기업의 생존에 미치는 영향에 관한 실증 분석 연구

  • Received : 2018.08.31
  • Accepted : 2019.11.10
  • Published : 2019.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

E-commerce in Korea has grown steadily in recent years. E-commerce has provided firms with an effective method to approach potential customers by overcoming geographical and physical barriers. However, despite the rapid growth, many e-commerce businesses closed their businesses and were not able to survive. This study aims to empirically examine the factors that determine the survival of e-commerce businesses in Korea. In particular, this study focuses on the factors related to the notion of institution-based trust that includes delivery, privacy, and security management. This research used the data set about 31,295 e-commerce businesses that have been registered in Seoul. We found that the e-commerce business that does not require extra personal information beyond the standard terms and conditions or provides a feedback mechanism by having an online board to submit a complaint has a higher chance of survival. In addition, the e-commerce business that has a secured web server, shows the specific information about the date of delivery, or provides escrow services is likely to survive longer than others. The research has extended the extant literature on the importance of trust in e-commerce by empirically examining the effects of the institution-based trust factors on the actual survival of e-commerce businesses.

Keywords

References

  1. 강미, 이재우 2009. "Cox 의 비례위험모형을 이용한 중소건설기업의 생존요인분석," 부동산학연구 (15:2), pp. 41-57.
  2. 구철모, 고창은, 이대용, 이청호 2008. "전자상거래에서 충성고객 가치에 대한 이해: 기대 불일치 이론을 중심으로," 지식경영연구 (9:2), pp. 129-146.
  3. 김명수, 이동주, 안종태 2009. "생존분석을 이용한 초고속 인터넷 서비스의 고객 만족도와 수익과의 관계 분석." 대한경영학회지 (22:4), pp. 2233-2251.
  4. 김양진 2013. 생존분석, 서울:자유아카데미.
  5. 김종기, 이동호 2005. "전자상거래 사용자의 신뢰에 영향을 미치는 정보보안위험 기반의 선행요인 연구," Asia Pacific Journal of Information Systems (15:2), pp. 65-96.
  6. 김충영 2001. "사이버 공간에서의 신뢰," 2001년 한국경영정보학회 추계학술대회 논문집 , pp. 844-853.
  7. 박진경, 오광호, 김민수 2012. "콕스 비례위험 모형을 이용한 중소기업의 업종별 생존율 및 생존요인 분석," 한국데이터정보과학회지 (23:2), pp. 257-269.
  8. 박철, 강병구 2003. "소비자의 온라인 구매경험에 다른 전자상거래 신뢰형성 요인에 관한 연구," Information Systems Review (5:1), pp. 81-95.
  9. 서울시전자상거래센터 2015. http://ecc.seoul.go.kr
  10. 송경일, 최종수 2008. SPSS 15를 이용한 생존 자료의 분석, 서울:한나래출판사.
  11. 아시아경제 2011. http://www.asiae.co.kr/news/view.htm?idxno=201110100
  12. 이규하, 곽기영 2014. "인터넷 쇼핑몰의 신뢰형성 요인에 관한 연구," 2014년 한국지능정보시스템학회 추계학술대회 논문집, pp. 251-258.
  13. 이재남, 강민형 2013. "온라인 쇼핑에서 신뢰의 역할-위계적 관계 관점," 지식경영연구 (14:3), pp. 16-36.
  14. 정수연, 박철 2008. "영국의 전자상거래 현황 및 특성," 2008년 한국경영정보학회 춘계학술대회논문집, pp. 352-357.
  15. 통계청 2013. "전자상거래 및 사이버쇼핑동향," http://kostat.go.kr/smart/news/file_dn.jsp?aSeq=311834&ord=6
  16. 통계청 2015a. "2015년 1/4분기 온라인쇼핑 동향," http://kostat.go.kr/smart/news/file_dn.jsp?aSeq=335424&ord=2
  17. 통계청 2015b. "2015년 4월 소매판매 및 온라인쇼핑동향," http://kostat.go.kr/portal/korea/kor_nw/2/1/index.board?bmode=download&bSeq=&aSeq=346240&ord=16
  18. 현대경제연구소 1999. 전자상거래를 통한 기업 경쟁력 강화 방안, 서울: 현대경제연구소.
  19. Baier, A. 1986. "Trust and antitrust." Ethics (96:2), pp. 231-260. https://doi.org/10.1086/292745
  20. Bauer, H. H., Grether, M., and Leach, M. 2002. "Customer relations through the Internet." Journal of Relationship Marketing (1:2), pp. 39-55. https://doi.org/10.1300/J366v01n02_03
  21. Brewer, M. B., and Silver, M. 1978. "Ingroup bias as a function of task characteristics," European Journal of Social Psychology (8:3), pp. 393-400. https://doi.org/10.1002/ejsp.2420080312
  22. Buckley, P. J., and Casson, M. C. 1987. A theory of co-operation in international business, University of Reading, Department of Economics.
  23. Castelluccio, M. 2000. "So, how'm I doin'?," Strategic Finance (84:4), pp. 85-86.
  24. Coleman, J. S. 1990. Foundations of Social Theory Harvard Universit, Cambridge, MA.
  25. Crosby, L. A., Evans, K. R., and Cowles. D. 1990. "Relationship quality in services selling : an interpersonal in fluence perspective," The journal of marketing (54:3), pp. 68-81. https://doi.org/10.1177/002224299005400306
  26. Farris, G. F., Senner, E. E.. and Butterfield, D. A. 1973. "Trust, culture, and organizational behavior," Industrial Relations: A Journal of Economy and Society (12:2), pp. 144-157. https://doi.org/10.1111/j.1468-232X.1973.tb00544.x
  27. Friedman, B., Khan Jr, P. H., and Howe, D. C. 2000. "Trust Online," Communications of the ACM (13:12), pp. 34-40. https://doi.org/10.1145/355112.355120
  28. Freeman, E. Q. 2001. "B2B's operational and risk implications," Financial Executives (17:3), pp. B14-B16.
  29. Gefen, D. 2000. "E-Commerce: The Role of Familiarity and Trust," Omega (28:6), pp. 725-737. https://doi.org/10.1016/S0305-0483(00)00021-9
  30. Gefen, D. 2002. "Customer loyalty in e-commerce," Journal of the association for information systems (3:1), pp. 2. https://doi.org/10.17705/1jais.00022
  31. Gefen, D., Karahanna, E., and Straub, D. W. 2003. "Trust and TAM in online shopping: an integrated model," MIS quarterly (27:1), pp. 51-90. https://doi.org/10.2307/30036519
  32. Holmes, J. G. 1991. Trust and the appraisal process in close relationships, Advances in Personal Relationships, Jessica Kingsley, London, U.K., pp. 57-104.
  33. Jarvenpaa, S. L., Tractinsky, N. and Saarinen, L. 1999. "Consumer trust in an internet store: a cross‐cultural validation," Journal of Computer‐Mediated Communication (5:2), pp. 1-35.
  34. Jarvenpaa, S. L., Tractinsky, N., and Vitale, M. 2000. "Consumer Trust in an Internet Store," Information Technology and Management (1), pp. 45-71. https://doi.org/10.1023/A:1019104520776
  35. Jarvenpaa, S. L., amd Staples, D. S. 2000 "The use of collaborative electronic media for information sharing: an exploratory study of determinants,"The Journal of Strategic Information Systems (9:2), pp. 129-154. https://doi.org/10.1016/S0963-8687(00)00042-1
  36. Jeffcoate, J., Chappell, C., and Feindt, S. 2002. "Best practice in SME adoption of ecommerce," Benchmarking (9:2), pp. 122-132. https://doi.org/10.1108/14635770210421791
  37. Jennex, M. E., Amoroso, D., and Adelakun, O. 2004. "E-commerce infrastr ucture success factors for small companies in developing economies," Electronic Commerce Research (4), pp. 263-286. https://doi.org/10.1023/B:ELEC.0000027983.36409.d4
  38. Kollock, P. 1999. The Production Trust in Online Markets, E. J. Lawler, M. Macy, S. Thyne, and H. A. Walker eds., Advances in Group Process, 16, Greenwich, CT: JAI Press.
  39. Lewicki, R. J., and Bunker, B. B. 1995. Trust in relationships: A model of development and decline, Jossey-Bass.
  40. Lewis, J. D., and Weigert, A. 1985. "Trust as a social reality," Social forces (63:4), pp. 967-985. https://doi.org/10.2307/2578601
  41. Mayer, R. C., Davis, J. H., and Schoorman, F. D. 1995. "An integrative model of organizational trust," Academy of management review (20:3), pp. 709-734. https://doi.org/10.5465/amr.1995.9508080335
  42. McKnight, D. H., Cummings, L. L., and Chervany, N. L. 1998. "Initial trust formation in new organizational relationships," Academy of Management review (23:3), pp. 473-490. https://doi.org/10.5465/amr.1998.926622
  43. Meyerson, D., Weick, K. E., and Kramaer, R. M. 1995. "Swift trust and temporary groups," Trust in organizations: Frontiers of theory and research (166), pp. 195.
  44. Moorman, C., Deshpande, R., and Zaltman, G. 1993. "Factors Affecting Trust in Market Research Relationships," Journal of Marketing Research (57:1), pp. 81-101.
  45. Morgan, R. M., and Hunt, S. D. 1994. "The Commitment-Trust Theory of Relationship Marketing," Journal of Marketing (58:3), pp. 20-38. https://doi.org/10.1177/002224299405800202
  46. Patnasingam, P., Gefen, D., and Pavlou, P. A. 2005. "The role of facilitating conditions and institutional trust in electronic market places," Journal of Electronic Commerce in Organizations (JECO) (3:3), pp. 69-82. https://doi.org/10.4018/jeco.2005070105
  47. Pavlou, P. A., and Gefen, D. 2004. "Building effective online marketplaces with institution-based trust," Information systems research (15:1), pp. 37-59. https://doi.org/10.1287/isre.1040.0015
  48. Palvia, S. C. J., and Vemuri, V. K. 2002. Global ecommerce: An examination of issus related to advertising and intermediation, In Palvia, P.C., Palvia, S.C.J., & Roche, E.M.(ed.), Global Information Technology and Electronic Commerce: Issues for the New Millennium, 215
  49. Rotter, J. B. 1971. "Generalized expectancies for interpersonal trust," American psychologist (26:5), pp. 443. https://doi.org/10.1037/h0031464
  50. Sairamesh, J., Mohan, R ., Kumar, M., Hasson, T., and Bender, C. 2002. "A platform for business-to-business sell-side, priate exchanges and marketplaces," IBM Systems Journal (41:2), pp. 242-252. https://doi.org/10.1147/sj.412.0242
  51. Schefter, P., and Reichheld, F. 2000. "E-loyalty: your secret weapon on the Web," Harvard Business Review (78:4), pp. 105-113.
  52. Schurr, P. H., and Ozanne, J. L. 1985. "Influences on exchange processes: Buyers' preconceptions of a seller's trustworthiness and bargaining toughness,"Journal of consumer research, pp. 939-953.
  53. V. Shankar, G. L Urban and F. Sultan. 2002. "online Trust: a stakeholder perspective, concepts, implications, and future directions," Journal of Strategic Information Systems (11), pp. 325-344 https://doi.org/10.1016/S0963-8687(02)00022-7
  54. Shapiro, and Susan P. 1987. "The social control of impersonal trust," American journal of Sociology, pp. 623-658.
  55. Urban, G. L., Sultan, F., and Qualls, W. 1998. Trust based marketing on the internet, Sloan School of Management, Massachusetts Institute of Technology.
  56. Williamson, O. E. 1993. "Calculativeness, trust, and economic organization," Journal of law and economics, pp. 453-486.
  57. Zaheer, A., McEvily, B., and Perrone, V. 1998. "Does trust matter? Exploring the effects of interorganizational and interpersonal trust on performance," Organization science (9:2), pp. 141-159. https://doi.org/10.1287/orsc.9.2.141
  58. Zucker, L. G. 1986. "Production of trust: Institutional sources of economic structure," Research in organizational behavior, pp. 1840

Cited by

  1. 지속의도와 과거행위가 핵심 사용자의 지식공유 지속여부 및 빈도에 미치는 효과: 네이버 지식인 사례 vol.21, pp.3, 2019, https://doi.org/10.15813/kmr.2020.21.3.004