Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Elementary Students' Clothing Color Preferences and the Colors of Clothes Worn at School

  • Lee, Su Hyun (Boramae Elementary School) ;
  • Jin, Hyun-Jeong (Dept. of Science and Technology Education for Life, Seoul National University of Education)
  • Received : 2019.11.06
  • Accepted : 2019.12.07
  • Published : 2019.12.15
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Abstract

This study analyzed the clothing color preferences of elementary students and the colors of clothes actually worn at school in terms of hue and tone. The sample consisted of 385 students enrolled at a public elementary school in Seoul. In this study, 120 color cards were used to guide the hue and tone. Descriptive statistics and chi-square analysis were used to analyze the data. The results were as follows. First, the most preferred clothing colors were achromatic, purple blue, red, and blue, while the most preferred tones were vivid, and pale. Second, the largest percentage of top colors worn at school were achromatic and vivid tones, while the largest percentage of bottom colors at school were achromatic and dark tones. Third, elementary boys preferred vivid and strong tones, while girls preferred pale and vivid tones. Fourth, students at higher grades preferred deeper and darker tones compared with students in lower grades.

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References

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