References
- Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656. https://doi.org/10.1086/209376
- Batra, R., & Ahtola, O. T. (1991). Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters, 2(2), 159-170. https://doi.org/10.1007/BF00436035
- Bickart, B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15(3), 31-40. https://doi.org/10.1002/dir.1014.abs
- Booth, N., & Matic, J. A. (2011). Mapping and leveraging influencers in social media to shape corporate brand perceptions. Corporate Communications: An International Journal, 16(3), 184-191. https://doi.org/10.1108/13563281111156853
- Chandon, P., Wansink, B., & Laurent, G. (2000). A benefit congruency framework of sales promotion effectiveness. Journal of Marketing, 64(4), 65-81. https://doi.org/10.1509/jmkg.64.4.65.18071
- Chen, A., Lu, Y., Wang, B., Zhao, L., & Li, M. (2013). What drives content creation behavior on SNSs? A commitment perspective. Journal of Business Research, 66(12), 2529-2535. https://doi.org/10.1016/j.jbusres.2013.05.045
- Chen, L. D., & Tan, J. (2004). Technology adaptation in e-commerce: Key determinants of virtual stores acceptance. European Management Journal, 22(1), 74-86. https://doi.org/10.1016/j.emj.2003.11.014
- Cheon, Y. J., Choi, S. K., Kim, J., & Kwak, K. T. (2015). Antecedents of relational inertia and information sharing in SNS usage: The moderating role of structural autonomy. Technological Forecasting and Social Change, 95, 32-47. https://doi.org/10.1016/j.techfore.2014.05.002
- Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing, 77(4), 511-535. https://doi.org/10.1016/S0022-4359(01)00056-2
- Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. https://doi.org/10.2307/249008
- Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace 1. Journal of Applied Social Psychology, 22(14), 1111-1132. https://doi.org/10.1111/j.1559-1816.1992.tb00945.x
- DeLone, W. H., & McLean, E. R. (1992). Information systems success: The quest for the dependent variable. Information Systems Research, 3(1), 60-95. https://doi.org/10.1287/isre.3.1.60
- Deng, S., Huang, L., & Xu, G. (2014). Social network-based service recommendation with trust enhancement. Expert Systems with Applications, 41(18), 8075-8084. https://doi.org/10.1016/j.eswa.2014.07.012
- Deng, S., Liu, Y., Li, H., & Hu, F. (2013). How does personality matter? An investigation of the impact of extraversion on individuals' SNS use. Cyberpsychology, Behavior, and Social Networking, 16(8), 575-581. https://doi.org/10.1089/cyber.2012.0383
- Falk, R. F., & Miller, N. B. (1992). A primer for soft modeling. Akron, OH: University of Akron Press.
- Ghosh, S. (1998). Making business sense of the Internet. Harvard Business Review, 76(2), 126-135.
- Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling(PLS-SEM), sage publications.
- Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18(1), 38-52. https://doi.org/10.1002/dir.10073
- Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. Journal of Marketing, 60(3), 50-68. https://doi.org/10.1177/002224299606000304
- Hoffman, D. L., Novak, T. P., & Chatterjee, P. (1995). Commercial scenarios for the web: Opportunities and challenges. Journal of Computer-Mediated Communication, 1(3), JCMC136.
- Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), 132-140. https://doi.org/10.1086/208906
- Jacobson, T. B. (2011). Facebook as a library tool: Perceived vs. actual use. College & Research Libraries, 72(1), 79-90. https://doi.org/10.5860/crl-88r1
- Jestin, J., & Parameswari, B. (2005). Challenges for library professionals in India in the new millennium. Lincoln, OR: Libraries at University of Nebraska-Lincoln.
- Jones, M. A., Reynolds, K. E., & Arnold, M. J. (2006). Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes. Journal of Business Research, 59(9), 974-981. https://doi.org/10.1016/j.jbusres.2006.03.006
- Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003
- Kim, E.-J., Kim, S.-H., & Lee, Y.-K. (2019). The effects of brand hearsay on brand trust and brand attitudes. Journal of Hospitality Marketing & Management. DOI:10.1080/ 19368623.2019.1567431
- Ko, J., Shin, J., Ko, E., & Chae, H. (2014). The effects of image based fashion brands' SNS toward flow and brand attitude: Focus on pleasure emotion as mediator. Fashion & Textile Research Journal, 16(6), 908-920. https://doi.org/10.5805/SFTI.2014.16.6.908
- Kwak, B. S. (2013). The influence of sns properties on involvement, reliability, and behavior intention in restaurants. Northeast Asia Tourism Research, 9(2), 103-123.
- Kwon, O., & Wen, Y. (2010). An empirical study of the factors affecting social network service use. Computers in Human Behavior, 26(2), 254-263. https://doi.org/10.1016/j.chb.2009.04.011
- Lee, J. H., & Hwang, K. Y. (2018). An influence of service quality of sns on users" satisfaction and word of mouth intention. Global E-Business Association, 19(1), 123-134.
- Madge, C., Meek, J., Wellens, J., & Hooley, T. (2009). Facebook, social integration and informal learning at university: 'It is more for socialising and talking to friends about work than for actually doing work'. Learning, Media and Technology, 34(2), 141-155. https://doi.org/10.1080/17439880902923606
- Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365. https://doi.org/10.1016/j.bushor.2009.03.002
- Milstein, S. (2009). Twitter for libraries (and librarians). Computers in Libraries, 29(5), 17-18.
- Muniz, A. M., & O'guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27(4), 412-432. https://doi.org/10.1086/319618
- Neumann, M., O'Murchu, I., Breslin, J., Decker, S., Hogan, D., & MacDonaill, C. (2005). Semantic social network portal for collaborative online communities. Journal of European Industrial Training, 29(6), 472-487. https://doi.org/10.1108/03090590510610263
- Palmer, A., & Koenig-Lewis, N. (2009). An experiential, social network-based approach to direct marketing. Direct Marketing: An International Journal, 3(3), 162-176. https://doi.org/10.1108/17505930910985116
- Parasuraman, A., Berry, L. L., & Zeithaml, V. A. (1991). Understanding customer expectations of service. Sloan Management Review, 32(3), 39-48.
- Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41-50. https://doi.org/10.1177/002224298504900403
- Paul, E. L., & Brier, S. (2001). Friendsickness in the transition to college: Precollege predictors and college adjustment correlates. Journal of Counseling & Development, 79(1), 77-89. https://doi.org/10.1002/j.1556-6676.2001.tb01946.x
- Peterson, R. A., Wilson, W. R., & Brown, S. P. (1992). Effects of advertised customer satisfaction claims on consumer attitudes and purchase intention. Journal of Advertising Research, 32(2), 34-40.
- Richins, M. L. (1983). Negative word-of-mouth by dissatisfied consumers: A pilot study. Journal of Marketing, 47(1), 68-78. https://doi.org/10.1177/002224298304700107
- Sledgianowski, D., & Kulviwat, S. (2009). Using social network sites: The effects of playfulness, critical mass and trust in a hedonic context. Journal of Computer Information Systems, 49(4), 74-83.
- Tenenhaus, M., Vinzi, V. E., Chatelin, Y. M., & Lauro, C. (2005). PLS path modeling. Computational Statistics & Data Analysis, 48(1), 159-205. https://doi.org/10.1016/j.csda.2004.03.005
- To, P. L., Liao, C., & Lin, T. H. (2007). Shopping motivations on Internet: A study based on utilitarian and hedonic value. Technovation, 27(12), 774-787. https://doi.org/10.1016/j.technovation.2007.01.001
- Trusov, M., Bucklin, R. E., & Pauwels, K. (2009). Effects of word-of-mouth versus traditional marketing: Findings from an internet social networking site. Journal of Marketing, 73(5), 90-102. https://doi.org/10.1509/jmkg.73.5.90
- Wakefield, R. L., & Whitten, D. (2006). Mobile computing: A user study on hedonic/utilitarian mobile device usage. European Journal of Information Systems, 15(3), 292-300. https://doi.org/10.1057/palgrave.ejis.3000619
- Wang, Y., & Fesenmaier, D. R. (2004). Modeling participation in an online travel community. Journal of Travel Research, 42(3), 261-270. https://doi.org/10.1177/0047287503258824
- Yang, H. (2013). Market mavens in social media: Examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior. Journal of Asia-Pacific Business, 14(2), 154-178. https://doi.org/10.1080/10599231.2013.756337
- Yen, Y. S. (2013). Exploring perceived value in social networking sites: The mediation of customer satisfaction. International Journal of Computer and Information Technology, 2(3), 386-391.
- Yoo, M. J., Jeong K. S., & Kim, O. H. (2018). Effects of SNS marketing characteristics of food service companies on purchasing behavior: Moderating effects of consumption value. Korean Journal of Hospitality & Tourism, 27(3), 101-115. https://doi.org/10.24992/KJHT.2018.04.27.03.101.
- Yoon, H. S., & Yoon, H. H. (2013). A study on the effect of personal consumption values on purchase intention of environment friendly agricultural products: The moderating effect of environmental conscious behavior. Korean Journal of Hospitality Administration, 22(1), 253-267.
- Zhou, T., Li, H., & Liu, Y. (2010). The effect of flow experience on mobile SNS users' loyalty. Industrial Management & Data Systems, 110(6), 930-946. https://doi.org/10.1108/02635571011055126