Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Perception of Cyber Money Quality by Individual Characteristics

  • Yoon, Jongsoo (Div. of Global Business Administration, Kangnam University) ;
  • Kim, Gimun (School of Business, Chungnam National University)
  • Received : 2019.10.22
  • Accepted : 2019.12.01
  • Published : 2019.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

While there have been lots of researches on the use of cyber money in online business area, few studies suggested the results on relationship between individual characteristics, including demographic and cyber money usage characteristics, and quality factors of cyber money. Therefore, this study investigates which quality factors of cyber money are perceived to be important, and examines whether the perception of cyber money quality will vary by individual characteristics such as gender, age, cyber money usage frequency, and cyber money usage volume. The results show, based on the statistical analyses using survey questionnaire for cyber money users living in the Seoul metropolitan area, that there are differences in perception of required quality factors of cyber money among the respondents grouped by gender, age, and usage frequency of cyber money. This study could propose a variety of implications for future researches on the use of cyber money in online business areas of home and abroad.

최근까지 온라인 비즈니스 환경에서 사이버머니의 이용과 관련한 다수의 연구들이 진행되었음에도 불구하고 이들 대부분의 연구들은 사이버머니 이용자의 특성과 사이버머니 품질간의 관련성을 심층적으로 제시하지는 못하고 있는 것이 현실이다. 이에 따라, 본 연구에서는 사이버머니 이용경험이 있는 사람들을 대상으로 설문조사를 실시함으로써, 향후 사이버머니의 활성화 측면에서 어떠한 사이버머니 품질특성을 가장 중요하게 인식하고 있는가를 파악하고자 하였다. 또한, 이러한 사이버머니 품질특성에 대한 인식도가 사이버머니 이용자의 인구통계적 특성과 사이버머니 이용특성에 따라 어떻게 달라지는가를 조사하고자 하였다. 분석결과, 사이버머니 품질특성에 대한 인식도가 사이버머니 이용자의 성, 연령, 사이버머니 이용빈도에 따라 달라짐을 확인할 수 있었다. 본 연구에서의 분석결과는 다양한 온라인 비즈니스 환경에서 사이버머니의 이용방안을 모색하고 있는 국내외 다수의 기업들에게 다양한 시사점을 제공할 수 있다고 판단된다.

Keywords

References

  1. S. Kim, A Study on the Psychological Factors Affecting on the On-line Donation Behavior and Attitude: Focused on the Economical Characteristics of Cyber Money, Master's Thesis of Graduate School of Sookmyung Womens University, 2010.
  2. K. Kim, and K. Choi, Popular Culture Dictionary, HyunsilBook, 2009.
  3. S. Kim, and J. Yoon, "A Study on the Relationships among Cyber Money Quality, Trust, and Usage Intention," The Journal of Internet Electronic Commerce Research, Vol.18, No.6, Dec. 2018, pp.215-231. https://doi.org/10.37272/JIECR.2018.12.18.6.215
  4. M. Kvasnicka, "Does Electronic Money Increase the Freedom of Choice?," Proceedings of MendelNet 2000 Sbornik Prispevkuz Konference, Brno, Czech Republic, 2000, pp.185-189.
  5. S. Park, J. Kim, J. Yoon, and J. Han, "Status and Developmental Process of Cyber-coins: From the Perspective of Private Electronic Money," Proceedings of Korean Academic Society of Business Administration, Aug. 2004, pp.1-5.
  6. Y. Kim, "Virtual Currencies, Impact on Physical World," ETNews, May 25, 2009, http://www.etnews.com/200905220051?m=1.
  7. G. Lim, and H. Lee, "An Exploratory Study on the Status and Classification of Cyber Money," Proceedings of Society for e-Business Studies, Nov. 2005, pp.34-45.
  8. Y. Lee, Survey of the Usage of Internet Cyber Money, Korea Social Science Data Archive, 2007.
  9. G. Jun, "A Study on Property Value of Bonus-Point," Journal of Consumer Policy Studies, Vol.28, Dec. 2005, pp.49-70.
  10. T. Yoon, "The Legal Character and the Possibility of Having Exchange Values for the Cyber Money," Journal of Theory and Practice of Private Law, Vol.18, No.1, Dec. 2014, pp.1-29.
  11. J. Cho, "A Study on the Civil Legal Relation of Cyber Money," Commercial Cases Review, Vol.29, No.4, Dec. 2016, pp.259-303. https://doi.org/10.22864/KCCA.2016.29.4.008
  12. C. Choi, "A Study on the Regulations of Crypto-currency as Financial Investment Assets," The e-Business Studies, Vol.20, No.1, Feb. 2019, pp.113-128. https://doi.org/10.20462/tebs.2019.2.20.1.113
  13. J. Kim, A Classification of Business Model for Cyber Money, Master's Thesis of Graduate School of Korea University, 2003.
  14. S. Park, and J. Han, " The Evolving Role of Mileage in e-Business: Private e-Money Perspective," The Journal of Information Systems, Vol.13, No.2, Dec. 2004, pp.119-134.
  15. G. Lim, and H. Lee, "A Study on the Types of Business Model for Cyber Money," Proceedings of The Korea Society of Management Information Systems, Nov. 2006, pp.250-258.
  16. H. Lee, A Study on the Classification and Analysis of Cyber Money Business Model, Master's Thesis of Graduate School of Sejong University, 2007.
  17. H. Won, "Money Laundering using Cyber Money," Korean Criminological Review, Vol.10, 2000.
  18. S. Park, Three Essays on the Mileage System As a New Transaction Media, Doctor's Thesis of Graduate School of Korea University, 2005.
  19. G. Dowling, and M. Uncles, "Do Customer Loyalty Program Really Work?," Sloan Management Review, Vol.38, No.4, Summer 1997, pp.71-82.
  20. R. Miller, W. Michalski, and B. Stevens, The Future of Money, Organization for Economic Co-operation and Development(OECD) Publications, Paris, France, 2002.
  21. H. Kim, A Study of Cyber Money's Classification and Disposal, Master's Thesis of Graduate School of Yonsei University, 2011.
  22. J. Yoon, "A Study on the Relationships between Cyber Money Quality and Usage Intention: Focus on the Moderating Effect of Usage Frequency and Amount of Cyber Money," Journal of The Korea Society of Computer and Information, Vol.24, No.5, May 2019, pp.179-186. https://doi.org/10.9708/JKSCI.2019.24.05.179
  23. H. DeLone, and R. McLean, "Information Systems Success: The Quest for the Dependent Variable," Information Systems Research, Vol.3, No.1, March 1992, pp.60-95. https://doi.org/10.1287/isre.3.1.60
  24. W. Park, S. Kim, and C. Kim, "The Effects of Information Systems Quality on the Performance of Emotional Labors: Focused on the Airline Call Centers," Journal of the Korea Academia-Industrial cooperation Society, Vol.16, No.12, Dec. 2015, pp.8800-8811. https://doi.org/10.5762/KAIS.2015.16.12.8800
  25. W. Cho, and J. Kim, "Organizational Characteristics and Desired Quality Attributes of Enterprise Systems," Asia-Pacific Journal of Business Venturing and Entrepreneurship, Vol.7, Iss.1, 2012, pp.145-151. https://doi.org/10.16972/apjbve.7.1.201203.145
  26. H. Lee, and H. lee, "Effects of Smartphone Quality Factors on Customers' Switching Intentions: Moderating Effect of Servitization," Proceedings of Symposium of the Korean Institute of Communications and Information Sciences, Winter 2015, pp.47-48.
  27. H. Cho, and S. Yang, "The study on th effects of system quality of Smart Phone on use of intention," Journal of the Korea Society of Computer and Information, Vol.16, No.5, 2011, pp.147-152. https://doi.org/10.9708/jksci.2011.16.5.147
  28. H. DeLone, R. McLean, "Measuring e-Commerce Success: Applying the DeLone & McLean Information Systems Success Model," International Journal of Electronic Commerce, Vol.9, Issue.1, Dec. 2004, pp.31-47. https://doi.org/10.1080/10864415.2004.11044317
  29. K. Kim, Y. Yoo, and J. Kim, "A Study on the Influence of Mobile Commerce Characteristics Perception on Mobile Shopping Intentions," The Journal of the Institute of Internet, Broadcasting and Communication, Vol.13, No.6, Dec. 2013, pp.297-303. https://doi.org/10.7236/JIIBC.2013.13.6.297
  30. C. Ko, and J. Yoon, "A Study on the Factors Influencing Usage Intention of SNS," The Journal of Internet Electronic Commerce Research, Vol.14, No.4, 2014, pp.65-80.
  31. H. Ko, The Effects of Social Network Service Quality on User Satisfaction and Intention to Continued Use, Master's Thesis of Graduate School of Sangji University, 2012.
  32. C. Jung, and D. Jung, "Effects of Contents Quality on User's Satisfaction and Continuous Usage Intention in UCC Services," The Journal of the Korea Contents Association, Vol.9, No.7, July 2009, pp.294-303. https://doi.org/10.5392/JKCA.2009.9.7.294
  33. E. Cho, and J. Han, "The Effect of Video User Created Content Tourism Information Quality on User's Satisfaction, Visit Intention and Information Sharing Intention," Korean Journal of Hospitality & Tourism, Vol.27, No.2, 2018, pp.163-179. https://doi.org/10.24992/kjht.2018.02.27.02.163.
  34. C. Chang, "The Relative Effectiveness of Comparative and Noncomparative Advertising Evidence for Gender differences in Information-processing Strategies," Journal of Advertising, Vol.36, No.1, 2007, pp.21-35. https://doi.org/10.2753/joa0091-3367360102
  35. V. Melnyk, M.J., Osselaer, and H.A. Bijmolt, "Are Women more Loyal Customers than Men? Gender Differences in Loyalty to Firm and Individual Service Providers," Journal of Marketing, Vol.73, No.4, 2009, pp.82-96. https://doi.org/10.1509/jmkg.73.4.082
  36. J. Yoon, T. Yoon, and J.F. George, "Anticipating Information Needs for Senior Portal Contents," Computers in Human Behavior, Vol.27, No.2, 2011, pp. 1012-1020. https://doi.org/10.1016/j.chb.2010.12.005
  37. S. Kim, and J. Yoon, "Factors Affecting the Customer Satisfaction of Mobile Advertising: Focused on the Moderating Effect of Gender and Age," The Journal of Internet Electronic Commerce Research, Vol.15, No.4, pp.285-302.
  38. A. Bandura, "Self-Efficacy: Toward A Unifying Theory of Behavioral Change," Psychological Review, Vol.84, No.2, March 1977, pp.191-215. https://doi.org/10.1037/0033-295X.84.2.191
  39. M. Baron, and A. Kenny, "The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations," Journal of Personality and Social Psychology, Vol.51, No.6, Dec. 1986, pp.1173-1182. https://doi.org/10.1037/0022-3514.51.6.1173
  40. P. Buck, "Electronic Commerce-Would, Could, and Should You Use Current Internet Payment Mechanism?," Internet Research, Vol.6, Iss.2/3, 1996, pp.5-18. https://doi.org/10.1108/10662249610127283
  41. G. Dowling, and M. Uncles, "Do Customer Loyalty Program Really Work?," Sloan Management Review, Vol.38, No.4, 1997, pp.71-82.
  42. V. McKinney, K. Yoon, and F. Zahedi, "The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach," Information Systems Research, Vol.13, No.3, 2002, pp.296-315. https://doi.org/10.1287/isre.13.3.296.76
  43. I. Shin, The Effect of Functional Quality, Service Quality and Emotional Quality on Customer Satisfaction and Loyalty : The Case of Smartphone, Master's Thesis of Graduate School of Soongsil University, 2013.
  44. J. Lee, A Study on the Effect of Information System Quality on Smartphone Accessibility and Information Satisfaction, Doctor's Thesis of Graduate School of Daejeon University, 2015.
  45. J. Yang, "A Study on the Effects of Mobile SNS Service Quality on The Intention to Continued Use and Recommendation," The e-Business Studies, Vol.13, No.4, Nov. 2012, pp.313-337. https://doi.org/10.15719/GEBA.13.4.201211.313
  46. H. Nunally, Psychometric Theory, McGraw-Hill, NY, 1978.