Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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The Effects of Recognition on Cultural Tourism Festivals on Festival Satisfaction and Festival Effects

문화관광축제 인식이 축제만족과 축제효과에 미치는 영향 -추억의 충장축제를 대상으로-

  • 최동희 (광주대학교 호텔관광경영학부)
  • Received : 2018.08.27
  • Accepted : 2018.10.20
  • Published : 2018.10.28
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Abstract

The purpose of this study is to examine how visitors' recognition on cultural tourism festivals influences festival satisfaction and festival effects and suggest plans for operating the festivals. To address the goal, this author conducted a survey to visitors of memorable Chungjang Festival, and 441 sheets were finally used for positive analysis. According to the analysis results, the factors of recognition on cultural tourism festivals were divided into those related to recognition on tourism and recognition on culture, and these recognitions influence festival satisfaction and festival effects. Based on the results, this researcher suggests that it is important for those operating the festivals to make efforts to enhance tourism convenience for visitors and also develop programs which can allow visitors to learn about the unique culture of the region closely.

본 연구는 문화관광축제에 대한 방문객의 인식이 축제만족과 축제효과에 어떠한 영향을 미치는지 확인함으로 문화관광축제의 운영에 대한 대안을 제시하고자 하였다. 본 연구를 위하여 문화체육관광부 선정 우수 문화관광축제인 추억의 충장축제 방문객을 대상으로 설문조사를 실시하였고, 441부를 실증분석에 이용하였다. 분석결과, 문화관광축제 인식 요인이 관광적 인식과 문화적 인식으로 구분되었고, 이들 인식은 축제만족과 축제효과에 영향을 미치는 것으로 나타났다. 이러한 결과는 축제를 운영하는 측에서는 방문객의 관광 편의를 위한 노력과 더불어 지역의 고유문화를 방문객들이 정확히 인식할 수 있도록 프로그램화 하는 것이 중요하다는 시사점을 제시하였다.

Keywords

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