Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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An Asian Airline Implementation of Smartphone Collaboration: From Training to Operations

스마트폰을 활용한 항공사의 협업 사례 연구: 훈련 기간과 운영 기간의 차이 분석

  • Dionne, Dante (Bushido Management) ;
  • Schutz, Douglas M. (Talent Management, Citizens Bank) ;
  • Kim, Yong-Young (Division of International Business, Konkuk Univerisity)
  • Received : 2018.07.12
  • Accepted : 2018.10.20
  • Published : 2018.10.28
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Abstract

In order to provide quality services across international airports, airline personnel must rapidly and effectively develop and share knowledge. Combining components of adaptive structuration theory (AST) and media synchronicity theory (MST), a research framework was developed to convey three distinct stages of knowledge sharing. We use the grounded theory research method for the qualitative data collected from audio transcripts of employees learning how to use and work with company issued smartphones with push-to-talk functionalities. Data was collected from 33 operations personnel. The results of the content analysis are recorded for the elements of each of the three concepts of our research framework. During the social interaction stage, the content of the audio conversations shifts mainly from conflict management to task management; for media synchronicity, from quality to quantity; for productive outcomes, from efficiency to commitment. New insights are uncovered from our analysis of data from the field as users advance from learning how to use the mobile devices, to using the devices for managing knowledge for their work in the airline industry.

공항에서 품질 높은 서비스를 제공하기 위해 항공사 직원들은 신속하고 효과적으로 지식을 개발하여 공유하여야 한다. 본 연구는 항공사에서 스마트폰을 이용한 협업의 효과를 검증하기 위하여 적응적 구조화 이론과 미디어 일치성 이론에 근거하여 사회적 상호작용, 미디어 일치성, 생산적 산출물로 이어지는 이론적 프레이워크를 개발하였다. 아시아에 거점을 둔 항공사A를 대상으로 훈련 및 운영 기간 동안 33명 인력으로부터 S사에서 제작한 10대의 스마트폰을 이용해 대화한 내용이 담긴 6개월간의 음성 파일을 수집하였다. 근거이론 방법에 기초하여 이론적 프레임워크에 따라 훈련 기간과 운영기간으로 나눠 이 음성 파일을 분류했다. 정성적 정량적 콘텐트 분석에 기반을 둔 훈련 기간과 운영 기간 간 차이 분석결과, 사회적 상호작용 단계에서는 갈등 관리에서 업무 관리로, 미디어 일치성 단계에서는 품질에서 양으로, 생산적 산출물 단계에서는 효율에서 몰입으로 주요한 전환이 발생하였다는 점을 발견하였다. 이러한 결과는 항공사 현업 인력들이 훈련기간 스마트폰 기능의 학습에 중점을 두는 반면, 운영 기간 스마트폰을 활용하여 지식 관리를 수행한다는 점을 시사한다.

Keywords

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