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중국 인공지능 스피커 사용자 경험에 관한 연구 - 티몰 지니와 샤오미 스마트 스피커를 중심으로 -

A Study on the User Experience of Smart Speaker in China - Focused on Tmall Genie and Mi AI Speaker -

  • 소신정 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원)
  • Xiao, Xin-Ting (Dept. of Digital Media Design, HongIk University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
  • 투고 : 2018.06.11
  • 심사 : 2018.10.20
  • 발행 : 2018.10.28

초록

최근 중국의 스마트 스피커 사용량이 지속해서 증가하고 있다. 본 연구는 중국 스마트 스피커 사용자의 사용자 경험을 조사하는 것에 목적이 있다. 따라서 본 연구는 스마트 스피커의 이론적 배경에 관한 문헌 연구와 세계적으로 인기있는 스마트 스피커 브랜드에 대한 사례 연구를 하였다. 이에 따라 중국에서 가장 많이 팔린 스마트 스피커 제품인 티몰지니와 샤오미 스마트 스피커 사용자 8명을 심층 인터뷰하였다. 인터뷰는 피터 모빌의 허니콤 모델의 7가지 원칙에 바탕으로 문제를 설정했다. 그 결과, 스마트 스피커의 유용성과 사용성에서 사용자들의 불편함을 알 수 있었다. 또한, 신뢰성에서는 사용자들이 스마트 스피커를 이용하면서 큰 불만을 느끼는 것을 확인할 수 있었다. 따라서 향후 스마트 스피커 사용자들에게 기능성과 사용성을 보완하기 위해 사용자 경험 측면을 고려해야 할 것이다.

In China, the usage of smart speaker is continuously increasing. In this study, it is aimed to research on the user experience of the Chinese smart speaker. Therefore, we did literature research followed with theoretical background of smart speaker, and did case study of worldwide popular smart speaker brands. On this basis, we conducted in-depth interview with 8 users who have experienced with the top-selling Chinese smart speaker product "Tmall Genie" and "Mi AI speaker". The interview is based on 7 principles named Honeycomb model, which created by Peter Morville. As a result, users' discomfort was found in the functional part and the usability part of the smart speaker. Furthermore, the users were highly unsatisfied with the smart speaker in the credibility part. Accordingly, Chinese smart speaker should consider the user experience aspects to complement functional and usability parts for user.

키워드

참고문헌

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