Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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An Analysis of Social Influence on University Students' Job Preferences and Entrepreneurial Intention

대학생의 취업선호도와 창업의도에 관한 사회적 영향관계 분석

  • Kim, Yu Shin (Dept. of Technology Entrepreneurship, Graduate school, Dongguk University) ;
  • Sung, Chang-Soo (Dept. of Technology Entrepreneurship, Graduate school, Dongguk University) ;
  • Park, Joo Y. (Dept. of Technology Entrepreneurship, Graduate school, Dongguk University)
  • 김유신 (동국대학교 기술창업학과) ;
  • 성창수 (동국대학교 기술창업학과) ;
  • 박주연 (동국대학교 기술창업학과)
  • Received : 2018.07.30
  • Accepted : 2018.10.20
  • Published : 2018.10.28
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Abstract

The purpose of this study is to investigate the reasons for preferring employment and the social influencing factors to improve future entrepreneurial intentions. Especially, this study investigates the influence of social influences such as parents', acquaintances, and individuals' experience of start - ups and employment and entrepreneurship club experiences on career choice of students who prefer employment. For this purpose, qualitative research method was applied to students who selected entrepreneurship career course among college students who completed entrepreneurship education. The results of this study are as follows: stable income, system experience, preference for parents' employment, lack of funds and lack of knowledge on start-ups. In addition, it was found that the intention of start-up is increased according to the experience of start-up of the acquaintance among the social influences of students who prefer employment. The result of this study suggests the methodology and learning direction of entrepreneurship education which can improve entrepreneurship intention and understanding of university students. In addition, this study proposes future research related to entrepreneurship education through empirical analysis.

본 연구의 목적은 공과대학생을 대상으로 취업을 선호하는 원인과 추후 창업의도를 향상시키기 위한 사회적 영향요인에 대해 알아보고자 한다. 특히 부모, 지인, 개인의 창업경험과 취업 및 창업동아리 경험 등 사회적 영향관계가 취업을 선호하는 학생들의 진로선택에 미치는 영향관계를 규명하고자 한다. 이를 위해 창업교육을 이수한 공과대학생 중 향후 진로를 취업으로 선택한 학생을 대상으로 질적 연구방법을 적용하였다. 연구결과, 공학계열 학생들의 취업 선호 이유로 안정적인 수입, 기업만의 시스템 경험, 부모님의 취업선호, 자금부족과 창업에 대한 지식부족 등으로 나타났다. 또한 취업을 선호한 학생들의 사회적 영향관계 중 지인의 창업경험에 따라 창업의도가 높아지는 것으로 나타났다. 본 연구의 결과를 통해 공과 대학생들의 창업의도 및 이해를 향상시킬 수 있는 방법론과 창업교육의 학습방향에 대해 제시하고자 한다. 또한 실증적인 분석을 통한 창업교육 관련 향후 연구문제를 제시하고자 한다.

Keywords

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