품질경영학회지 (Journal of Korean Society for Quality Management)

  • 제46권3호
  • /
  • Pages.523-538
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  • 2018
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  • 1229-1889(pISSN)
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  • 2287-9005(eISSN)
한국품질경영학회 (Korean Society for Quality Management)
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공유경제에서 서비스품질이 공유가치창출 및 지속이용의도에 미치는 영향에 관한 연구: 중국공유자전거를 중심으로

The effects of Sharing Bicycle Service Quality on Creating Shared Value and Use Intention in China

  • 이은지 (강남대학교 글로벌경영학과) ;
  • 조철호 (대구한의대학교 의료경영학과)
  • Lee, Eunji (Division of Global Business Administration, Kangnam University) ;
  • Cho, Chulho (School of Hospital Management, Daegu hanny University)
  • 투고 : 2018.06.11
  • 심사 : 2018.08.29
  • 발행 : 2018.09.30
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초록

Purpose: The purpose of this study was to propose useful suggestions by analyzing causal effect relationship between sharing bicycle service quality, customer satisfaction, CSV, and continuos use intention in China. Methods: The collected data through the survey were analyzed using structure equation model analysis. The measurement tools used for this study were divided into four dimensions such as service quality, customer satisfaction, creating shared value, and continuous use intention. Results: The results of this study are as follows; regarding the influence of sharing bicycle service quality dimension on customer satisfaction(reliability and response), it was found that customer satisfaction was not significant on economic value. but it was significant on social value. It was found that social value made statistically significant influence on use intention. Conclusion: Sharing bicycle industry needs to activity of response to customer, and paying attention to view of social value for the sharing economy in the future.

키워드

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