벤처창업연구 (Asia-Pacific Journal of Business Venturing and Entrepreneurship)

  • 제13권4호
  • /
  • Pages.129-137
  • /
  • 2018
  • /
  • 1975-7557(pISSN)
  • /
  • 2671-9509(eISSN)
한국벤처창업학회 (The Korean Society of Business Venturing)
권호 표지

중소기업의 사업다각화가 기업성과에 미치는 영향: 지각가능성(정책금융, 경영지원)의 조절효과를 중심으로

The Impact of Small and Medium Enterprises of Business Diversification on Corporate Performance: Focused on the Moderating Effect of Perceived Possibility (Policy Finance, Management Support)

  • 김인권 (호서대학교 벤처대학원 정보경영학과) ;
  • 허철무 (호서대학교 벤처대학원 정보경영학과)
  • Kim, In Kwon (Dept. of Information Management, Graduate School of Venture, Hoseo University) ;
  • Huh, Chul Moo (Dept. of Information Management, Graduate School of Venture, Hoseo University)
  • 투고 : 2018.07.11
  • 심사 : 2018.08.29
  • 발행 : 2018.08.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

4차산업혁명기를 맞이하여 파괴적 기술 출현이 빈번해지고 기업들은 기존 기술로는 생존이 어려운 변혁기를 맞이하여 기업들은 타개책으로 사업다각화를 통한 기업의 생존 또는 성장을 추구하고 있다. 중소기업들은 보유하고 있는 자원이 부족하여 정책금융 및 경영지원 등을 받아 사업다각화를 비롯한 기업의 성장을 추진하고 있으나 정책금융 및 경영지원에 대해 지각하고 있는 기업들만이 기업성과에 활용하고 있는 실정이다. 이러한 기업의 성장의 원동력으로 작용하는 정책금융 및 경영지원 등에 대한 지각가능성이 기업성과에 미치는 영향에 관한 연구가 부족한 편이다. 본 연구는 중소기업의 사업다각화가 기업성과에 미치는 영향 및 지각가능성이 조절변수로 기업성과에 미치는 영향을 실증하는 것이 목적이다. 본 연구를 위해 중소기업 20개의 기업 구성원의 525명을 대상으로 자료를 수집하였으며, 통계 분석은 회귀분석방법을 사용하여 분석을 수행하였다. 가설 검증 결과, 첫째, 중소기업의 사업다각화의 독립 변수인 제품다각화와 시장다각화가 기업성과에 정(+)의 영향 관계가 있는 것으로 나타났다. 둘째, 독립변수인, 사업다각화 중 제품다각화가 종속변수인 기업성과에 미치는 영향에 있어 조절변수인 지각가능성에 의해 조절되는 것으로 나타났으며, 사업다각화 중 시장다각화는 지각가능성에 의해 조절되지 않는 것으로 나타났다. 이러한 분석 결과는 중소기업이 기업성과를 만들어 내는데 제품다각화의 필요함을 시사하고 있다. 이상의 연구 결론 및 시사점을 논의한 후, 후속 연구를 위한 연구의 방향을 제시하였다.

With the advent of the 4th Industrial Revolution, destructive technologies have become more frequent and companies are facing difficulties in survival with existing technologies, and companies are pursuing the survival or growth of businesses through business diversification as a countermeasure. There is a lack of research on the effects of perceived possibility of policy finance and management support, which act as a driving force of corporate growth, on firm performance. The purpose of this study is to demonstrate the effect of business diversification on the performance of SMEs. For this study, data were collected from 525 employees of 20 SMEs. Statistical analysis was performed using regression analysis. First, the product diversification and market diversification, which are independent variables of business diversification of SMEs, have a positive (+) influence on firm performance. Second, it is shown that product diversification, which is an independent variable, is controlled by the possibility of perceiving as a controlling variable in the effect of product diversification, which is a dependent variable, while market diversification during business diversification is not controlled by perception appear. This analysis suggests that SMEs need product diversification to create corporate performance. After discussing the above conclusions and implications, the direction of the research for the follow - up study was suggested.

키워드

참고문헌

  1. Alchain, A.(1950). Uncertainty,Evolution,andEconomicTheory, Journal of Political Economy, 58, 211-221. https://doi.org/10.1086/256940
  2. Ansoff, H. Igor.(1957). Strategies for Diversification, Harvard Business Review, 35(5), 113-124.
  3. Cha, H. B.(2010). A study on the effect of business diversification on management performance of SMB and venture companies, Master Thesis. Konkuk University Graduate School.
  4. Kang, I. S.(2003). A study on the structural relationship analysis of management environment, strategy, firm structure and performance in hotel industry, Doctoral dissertation, Kyonggi University.
  5. Kim, B. S.(2009). A Study of the Effect on Business Performance from the Information Technology Strategy of a Patent Holding Company, Doctoral dissertation, Konkuk University Graduate School,
  6. Kim, J. Y.(2013). The Effects of SMEs' Collaboration with Large Enterprises on Company Performance, Doctoral dissertation, Soongsil University Graduate School.
  7. Kim, S. A., & Kwon, G. D.(2015). The relationship between farmers' supplier satisfaction and consumer satisfaction factors, Rural Economy, 38(1), 21-51
  8. Kwon, H. S.(2017). The effects of business diversification and knowledge management on management performance, Doctoral dissertation, Graduate School of Kyung Hee University: Department of Hotel Management.
  9. Lee, J. Y.(2010). A Study on Small Medium Enterprises Development, Master Thesis, Dankook University.
  10. Nunnally, J. C.(1978). Psychometric theory. 2nd Edition, McGraw-Hill.
  11. Penrose, E.(1959). the Theory of the Growth of the Firm, Blackwell, Oxford.
  12. Porter, M. E., & Millar, V. E.(1985). How Information Gives You Competitive Advantage, Harvard Business Review, July-August. 1985.
  13. Schumpeter, J. A.(1934). Change and the Entrepreneur, Essays of JA Schumpeter.
  14. Shane, S., & Venkataraman, S.(2000). The Promise of Entrepreneurship as a Field of Research, Academy of Management Review, 25(1), 217-226. https://doi.org/10.5465/amr.2000.2791611
  15. Song, D. S.(2016). A role of entrepreneurship and managerial innovation capability acitivity on the SME's business performance, Doctoral dissertation, Gyeonggi University Graduate School.
  16. Son, H. C.(2013). The Relationship among Technological innovation Factors, Innovation Capability and Business Performances, Doctoral dissertation, Chungbuk National University Graduate School.
  17. Rumelt, Richard P.(1982). Diversification Strategy and Profitability, Strategic Management Journal, 3(4), 359-369. https://doi.org/10.1002/smj.4250030407
  18. Venkatraman, N., & V. Ramanujam.(1986). Measurement of Business Performance in Strategy Research: A Comparison of Approaches, Academy of Management Review, 11(4), 801-814. https://doi.org/10.5465/amr.1986.4283976
  19. Villalonga, Belen.(2004) Diversification Discount or Premium? New Evidence from the Business Information Tracking Series. The Journal of Finance, 59(2), 479-506. https://doi.org/10.1111/j.1540-6261.2004.00640.x