한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)

  • 제42권4호
  • /
  • Pages.657-670
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  • 2018
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  • 1225-1151(pISSN)
  • /
  • 2234-0793(eISSN)
한국의류학회 (The Korean Society of Clothing and Textiles)
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중년 여성의 다운에이징 패션 소비에 따른 재킷 맞음새와 디자인 선호도 연구

Middle-aged Women's Jacket Fit and Design Preference according to Down-aging Consumption

  • 남영란 (이화여자대학교 의류산업학과) ;
  • 김동은 (이화여자대학교 의류산업학과)
  • 투고 : 2018.04.06
  • 심사 : 2018.06.18
  • 발행 : 2018.08.31
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초록

This study investigated the wearing of jackets by down-aging middle-aged women in their 40s to 50s who enjoy wearing attire from ladies' apparel brands that target the 20s to 30s age group. As a method of research, a survey was done on middle-aged women in their 40s and 50s as the target age group. Based on the survey results, comparison and analysis was done on the wearing of jackets as well as preferred extra space and fitness of the clothes, with the distinction between the down-aging group and the non down-aging group. The down-aging middle-aged women purchased jackets mainly at department stores, outlets, discount outlets, and internet shopping malls, and showed the highest frequency of wearing the jackets once or twice a week. For the item "importance in selecting a jacket", both groups chose "the design" as the most important aspect; however, the non down-aging group took "size and fitness" and "activity and comfort" more than the down-aging group. Especially regarding the size of the jackets, size S (55) was the most often worn by the down-aging group, whereas size M (66) was the most often worn by the non down-aging group.

키워드

참고문헌

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