Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
권호 표지
DOI QR코드

DOI QR Code

Middle-aged Women's Jacket Fit and Design Preference according to Down-aging Consumption

중년 여성의 다운에이징 패션 소비에 따른 재킷 맞음새와 디자인 선호도 연구

  • 남영란 (이화여자대학교 의류산업학과) ;
  • 김동은 (이화여자대학교 의류산업학과)
  • Received : 2018.04.06
  • Accepted : 2018.06.18
  • Published : 2018.08.31
Download PDF
⟨ Previous Next ⟩

Abstract

This study investigated the wearing of jackets by down-aging middle-aged women in their 40s to 50s who enjoy wearing attire from ladies' apparel brands that target the 20s to 30s age group. As a method of research, a survey was done on middle-aged women in their 40s and 50s as the target age group. Based on the survey results, comparison and analysis was done on the wearing of jackets as well as preferred extra space and fitness of the clothes, with the distinction between the down-aging group and the non down-aging group. The down-aging middle-aged women purchased jackets mainly at department stores, outlets, discount outlets, and internet shopping malls, and showed the highest frequency of wearing the jackets once or twice a week. For the item "importance in selecting a jacket", both groups chose "the design" as the most important aspect; however, the non down-aging group took "size and fitness" and "activity and comfort" more than the down-aging group. Especially regarding the size of the jackets, size S (55) was the most often worn by the down-aging group, whereas size M (66) was the most often worn by the non down-aging group.

Keywords

References

  1. Apparel News Editorial Department. (2012). 2012/2013 Korean fashion brand annual. Seoul: Apparel News.
  2. Apparel News Editorial Department. (2014). 2014/2015 Korean fashion brand annual. Seoul: Apparel News.
  3. Cho, E. H. (2016, September 30). 4050 온라인 시장을 날다 [4050 generation active in the online market]. Apparel News. Retrieved February 10, 2018, from http://www.apparelnews.co.kr/naver/view.php?iid=62958
  4. Cho, E. H. (2018, February 6). 어덜트 여성복, 다운에이징 전략 이어간다 [Apparel&clothes for women sticks to down-aging strategy]. Apparel News. Retrieved February 10, 2018, from http://www.apparelnews.co.kr/naver/view.php?iid=69558
  5. Jung, J. H. (2018, January 22). "젊은 소비자를 잡아라!"...'다운에이징' 전략 펼치는 패션업계 ["Target young consumer!"... Fashion industry begins 'down-aging' strategy]. ASIATODAY. Retrieved February 10, 2018, from http://www.asiatoday.co.kr/view.php?key=20180121010011376
  6. Jeon, O. K. (2016). A study on the strategy of character collaboration design for down-ager woman consumer: Focusing on fashion. Unpublished master's thesis, Ewha Womans University, Seoul.
  7. Kim, E. K. (2014). Comparative study on size and type of lower body of women in their 20s and 30s-40s - Focusing on determining problems by the phenomenon of purchasing down-aging clothes -. Journal of the Korea Fashion & Costume Design Association, 16(3), 201-217.
  8. Kim, E. K. (2016). A comparison of upper body sizes and body types of women in their 20s and 30s-40s - Identifying problems generated by preferences of women in their 30s and 40s for young casual brands -. Journal of the Korea Fashion & Costume Design Association, 18(2), 15-33.
  9. Kim, J. M. (2018, January 22). 패션.뷰티업계 모델교체 바람...젊은 모델 기용 '다운 에이징 전략' [Fashion & beauty industry model change wind...casting young model for 'down aging strategy']. NEWSIS. Retrieved February 10, 2018, from http://www.newsis.com/view/?id=NISX20180122_0000209234&cID=13001&pID=13000
  10. Kim, M. J., Lee, J. K., Kim, J. W., & Lee, J. A. (2011). 2012 Trend Keyword. Seoul: Miraebook Publishing Co.
  11. Lee, I. Y., Lee, S. W., Park, Y. Y., Sun, J. M., Kim, J. H., Kim, J. S., Kim, M. J., Tae, J. E., & Jeon, Y. J. (2013, September 10). [6075 新중년] [2] 청바지 입고 영화관 가는 그들...카카오톡 사용자 1년새 두배로 [[6075 New middle age generation] [2] Those who wear jeans and go to movie theaters... Doubled in 1 year the KakaoTalk users]. Chosunilbo. Retrieved February 10, 2018, from http://news.chosun.com/site/data/html_dir/2013/09/10/2013091000250.html
  12. Lee, M. S. (2012). Development of golf wear design for new middle-aged women who influence down-aging trends. Unpublished master's thesis, Ewha Womans University, Seoul.
  13. Lim, J. (2012). A study on the purchasing practice and satisfaction of down-aging clothes for the female in their 40s-50s. Journal of the Korean Society for Clothing Industry, 14(3), 423-429. doi:10.5805/KSCI.2012.14.3.423
  14. Nam, Y. R., Choi, H. S., & Kim, E. K. (2013). A comparative study on the clothing wearing conditions and fit for middle-aged women in their 40s and 50s. Journal of the Korea Fashion & Costume Design Association, 15(3), 137-156.
  15. Park, S. H. (2015). A study of golf wear brand communication strategy for down-ager woman consumer-An application of laddering technique-. Unpublished master's thesis, Ewha Womans University, Seoul.
  16. Park, S. R. (2013, June 23). '다운에이징' 패션이 뜬다! ['Downaging' fashion is Booming!]. Beauty Hankook. Retrieved February 10, 2018, from http://www.beautyhankook.com/news/articleView.html?idxno=10458
  17. Song, J. Y. (2014, June 11). 옷으로 나이 깎아볼까...패션도 다운에이징 바람 [Let's cut down age with clothes...Down-aging is booming in even fashion]. Kookje Daily News. Retrieved February 10, 2018, from http://www.kookje.co.kr/news2011/asp/newsbody.asp?code=0200&key=20140612.22018192511
  18. Yoo, A. J. (2013, July 4). 패션.쇼핑 트렌드도 '다운에이징'...'더 젊게!' ['Down aging' is booming in fashion and shopping trend...'more younger!']. Daily Sprots. Retrieved February 10, 2018, from http://isplus.live.joins.com/news/article/article.asp?total_id=11982276&cloc