Journal of Internet Computing and Services (인터넷정보학회논문지)

Korean Society for Internet Information (한국인터넷정보학회)
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Effects of Women's SNS Uses on Alternative Health Management Behaviors: Application of Health Belief Model on the Adoption of Alternative Menstrual Products

여성의 SNS 이용이 대안 건강 행동에 미치는 영향: 건강신념모델에 기초한 대안 생리대 사용 의도를 중심으로

  • Kim, Chong-Hye (School of Media and Communication, Chung-Ang University) ;
  • Cho, Jaehee (School of Media and Communication, Chung-Ang University)
  • Received : 2018.04.13
  • Accepted : 2018.06.12
  • Published : 2018.08.31
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Abstract

This study analyzed the effects of women's SNS use on their alternative behaviors of managing health. This study paid attention to how women's behaviors of seeking information about poisonous menstrual products and alternative menstrual products would impact their intention to use alternative menstrual products. Mainly based on health belief model, 11 hypotheses were created and tested through a path analysis of survey data. Results from the path analysis indicated that SNS information about menstrual products were significantly associated with perceived advantage of alternative menstrual products and perceived sensitivity of poisonous menstrual products. In addition, four main factors-self-efficacy, perceived sensitivity, perceived advantage, and perceived disadvantage-were significantly associated with women's intention to use alternative menstrual products.

본 연구는 여성들의 SNS 이용이 대안 건강행동에 미치는 영향에 대해 분석해 보고자 했다. 특히 최근 많은 주목을 받았던 독성생리대와 대안생리대에 대한 SNS 정보추구가 대안생리대에 대한 이용의도에 미치는 영향에 주목했다. 이를 위해, 건강신념모델을 기반으로 가설을 설정했고, 총 11개의 가설을 온라인 설문을 통해 수집된 자료에 대한 경로분석을 통해 분석했다. 경로분석 결과를 살펴보면, SNS를 통해 수집된 독성생리대와 대안생리대에 대한 정보이용은 대안생리대에 대한 지각된 이익과 독성생리대에 대한 지각된 민감성에 유의미한 영향을 미치는 것으로 나타났다. 또한 자기효능감, 지각된 민감성, 지각된 이익, 그리고 지각된 장애는 대안생리대의 사용의도에 유의미한 영향을 미치는 것으로 나타났다.

Keywords

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