Journal of the Korean Society for Aviation and Aeronautics (한국항공운항학회지)

The Korean Society for Aviation and Aeronautics (한국항공운항학회)
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The Effect of Acceptance of Airport Self-Service Technology Based on Technology Acceptance Integrated Model(UTAUT) for Motivation of Utilization Behavior and Hedonic Motivation - Including the Moderator Effect of Personal Innovation -

기술수용통합모델(UTAUT)에 기반한 공항의 셀프서비스 기술수용이 이용 행동의도 및 쾌락동기에 미치는 영향 - 개인혁신성의 조절효과를 포함하여 -

  • 이수미 (한국항공대학교 경영학과) ;
  • 박학순 (한국항공대학교 경영학과) ;
  • 이종성 (국토교통부 부산지방항공청) ;
  • 김기웅 (한국항공대학교 경영학과)
  • Received : 2018.05.18
  • Accepted : 2018.06.27
  • Published : 2018.06.30
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Abstract

This study was undertaken to explore the determinants affecting behavioral intention to adopt airport self-service. Based on the theoretical model incorporating the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Acceptance Model (TAM), in this study, a revised and extended model was proposed in order to better explain Airport Self-service adoption. Moreover, the aim was to determine the mediating effect of hedonic motivation on Airport Self-service adoption. The proposed model was empirically tested using survey data provided by 323 respondents and was analyzed using a multiple regression analysis.

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References

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