디지털융복합연구 (Journal of Digital Convergence)

  • 제16권6호
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  • Pages.9-18
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  • 2018
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  • 2713-6434(pISSN)
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  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
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R-IPA분석을 적용한 외래관광객의 관광수용태세 개선 요소 분석: 관광객 유형 및 시기별 비교를 중심으로

A Study on the Improvement Elements of Tourism Preparedness for International Tourist Using Revised-IPA: Focusing on Comparison by Tourist Type and Time Period

  • 투고 : 2018.04.06
  • 심사 : 2018.06.20
  • 발행 : 2018.06.28
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초록

최근 외래관광객의 품질 향상을 위한 관광수용태세 개선에 대한 필요성과 관심이 증대되고 있으나 관련 연구는 부족한 실정이다. 본 연구는 외래관광객의 관광수용태세와 관련 우선적 개선 요소를 규명하고자 하였으며, 이를 위해 R-IPA분석을 적용하여 관광객 유형 및 시기에 따른 관광수용태세의 개선요소를 분석, 비교하였다. 전체관광객을 대상으로 한 R-IPA분석결과 현재의 품질수준을 유지할 필요가 있는 요소는 음식, 치안, 대중교통, 쇼핑, 관광지 매력도였다. 그리고 우선도는 낮으나 개선이 필요한 요소는 언어소통, 여행경비, 관광안내서비스였다. 관광객 유형별로 R-IPA분석을 한 결과 개별관광객은 대중교통, 음식, 쇼핑, 관광지 매력도, 치안에 대해서 현재 품질수준의 유지가 필요하며, 단체관광객은 숙박, 쇼핑, 관광지 매력, 관광안내서비스는 현재 품질수준의 유지가 필요하지만 음식은 시급히 개선이 필요한 것으로 나타났다.

Recently, the necessity and interest to improve the tourism preparedness for enhancing the quality of foreign tourists is increasing, but the related research is insufficient. The purpose of this study is to identify the preferential improvement elements related to the tourism preparedness of foreign tourists. To do this, we applied the R-IPA analysis to analyze and compare the elements affecting the tourist preparedness according to tourist type and time period. As a result of R-IPA analysis for all tourists, the elements that need to maintain the current quality levels were food, security, transit, shopping, and tourist attractiveness and the elements that need to be improved but low priority were language communication, travel expenses, and tourist information service. As a result of R-IPA analysis by tourist type, for individual tourists it is necessary to maintain current quality levels of transit, food, shopping, tourist attractiveness, and security. For group tourists, it is necessary to maintain current quality levels of accommodation, shopping, tourist attractiveness, and tourist information service, but food needs to be urgent improvement.

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