Journal of the Korean Society for Library and Information Science (한국문헌정보학회지)

Korean Society For Library And Information Science (한국문헌정보학회)
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Personal Values and their Relationships with Public Library Use

개인의 가치관과 공공도서관 이용간의 관계성 분석

  • 권나현 (명지대학교 문헌정보학과)
  • Received : 2018.04.19
  • Accepted : 2018.05.18
  • Published : 2018.05.31
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Abstract

The purpose of this study was to investigate the relationship between public library use and the individual's personal value system. The personal value system was measured by Schwartz's (1992) Theory of Basic Human Values. The theory includes ten universal values, which can be categorized into four higher-order values: namely, self-transcendence vs. self-enhancement; and openness to change vs. conservation. The data were collected on the web from 1,000 Korean adults who were 18 years old or above using a quota sampling method with respect to the distributions of gender, age, and geographic locations of the general Korean adult population. The collected data were analyzed using multi-dimensional scaling method, t-tests, and multiple correlations. The results showed that the public library is more likely to be used by the individuals who value "openness to change" (representing self-direction and stimulation), and "self-enhancement"(representing achievement, power, hedonism/sensuous pleasure) than those who value "conservation" (representing safety, stability of society, conformity to rules, tradition) and "self-transcendence" (representing interest in other's well-being, and tolerance, welfare of humanity and community). The findings suggest that public library uses reflect the characteristics of major library services, such as reading and self-learning, which are very autonomous and individualistic in their nature. The findings are valuable in understanding the nature of the functions performed by the current Korean public libraries that are reflected in the personal values of Korean adult library users.

본 연구의 목적은 공공도서관 이용자들이 지향하는 가치관이 그들의 공공도서관 서비스 이용과 어떤 관계가 있는지 밝히는 것이다. 개인의 가치관은 Schwartz의 보편적 가치이론에서 개발된 PVQ-21의 총 21문항을 사용하여 측정하였다. 연구방법으로 설문조사법을 사용하여 전국의 18세 이상 성인 1,000명으로부터 수집한 설문응답을 다차원척도법, t-검증, 다중상관관계분석법으로 분석하였다. 분석 결과, 현재 우리나라 공공도서관은 공동체나 자신을 둘러싼 사회 공동의 발전을 가치있게 생각하는 개인들 보다는 자기 자신의 개인적 흥미와 새로움을 발견하고 즐거움을 추구하려는 가치가 강한 개인들에 의해 이용되는 경향이 강한 것으로 나타났다. 공공도서관이 제공하는 서비스가 독서, 교육지원 등 개인적 성격이 강한 활동이 주류를 이루므로, 공동체적 성향보다 개인주의적 성향이 강한 개인이 도서관을 더 활용하도록 기여하고 있는 것으로 파악되었다. 본 연구결과는 그간 공공도서관 이용을 설명하는 변인으로 연구된 바 없었던 개인의 가치관을 조사하였다는데 의의가 있다. 본 연구 결과는 개인의 가치 지향성과의 상관성 속에서 파악된 공공도서관의 현재의 기능과 이용을 이해하는데 기여한 동시에, 본 연구에서 상대적으로 약하게 드러난 공동체적 성격에 대해 더 세심히 살펴 볼 필요성을 제기해 준다.

Keywords

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