Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on the Self-expression, Stage Confidence, Commitment and Satisfaction of Fashion Models

패션모델의 자기표현력, 무대 자신감, 몰입과 만족도에 관한 연구

  • Park, Keun-Jung (Dept. of Design, Graduate School, Chung-Ang University) ;
  • Kim, Young-Sam (Dept. of Fashion Design, College of Arts, Chung-Ang University)
  • 박근정 (중앙대학교 일반대학원 디자인학과) ;
  • 김영삼 (중앙대학교 예술대학 디자인학부 패션디자인전공)
  • Received : 2018.04.04
  • Accepted : 2018.05.14
  • Published : 2018.05.30
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Abstract

This study investigated the effect a fashion model's self-expression has on stage confidence, commitment, and satisfaction. The differences in stage confidence, commitment and satisfaction were analyzed by comparing the frequency of fashion show experiences. A survey was conducted using convenience sampling of professional male and female fashion models at fashion venues (Dongdaemoon Design Plaza) and model agencies from March 2, 2017 through April 10, 2017. A total of 248 questionnaires were obtained and SPSS 21.0 was used for data analysis. The results of this study are as follows. First, the analysis indicated a fashion model's self-expression factors, including movement, meaning, and individuality, had positively impacted the model's psychological and physical confidence, while acting ability negatively impacted such confidences. Secondly, movement meaning, expressive impulse, and individuality had positive impacts on behavioral commitment. A model's expressive impulse was also found to have a positive impact on cognitive commitment. In addition, acting ability negatively impacted behavioral commitment, while it affected cognitive commitment positively. Third, a high level of psychological and physical confidences about fashion shows, as well as a high level of behavioral and cognitive commitment, had a positive impact on fashion-show satisfaction. There were significant differences in cognitive commitment and fashion-show satisfaction by frequency of fashion show experiences. The findings can be utilized to understand the psychological factors that affect a fashion model's performance in order to increase the model's fashion-show satisfaction. It is also expected to provide useful information to enhance the quality of fashion shows.

Keywords

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