The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
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A Study on Substitutability and Complementarity of Music Downloading and Streaming and the Moderating Role of LTE Penetration on Its Relationship

디지털 음악의 다운로드와 스트리밍 서비스 간에 보완성과 대체성 및 LTE 보급률의 조절효과에 관한 연구

  • 허경석 (국가과학기술연구회/한국과학기술원 문화기술대학원) ;
  • 최석웅 (한국과학기술원 기술경영학부) ;
  • 김남일 (한국과학기술원 기술경영학부) ;
  • 김원준 (한국과학기술원 기술경영학부)
  • Received : 2018.03.27
  • Accepted : 2018.04.30
  • Published : 2018.05.28
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Abstract

Rapid technological innovation led by digitization has significantly changed the business of digital content goods, and has led to the emergence of new forms of services, such as music streaming. However, whether the streaming service is a threat to the traditional downloading service is still under debate. In this study, we examine whether music downloading is a substitute for or a complement to music streaming by investigating the moderating effects of LTE technology penetration. Using a unique dataset on the online music market from a dominant music platform in Korea, we found that music downloading services are complementary to music streaming services, but this complementary relationship is significantly and positively moderated by the introduction of LTE technology.

정보통신기술의 발달에 기반을 둔 디지털화의 급속한 기술 혁신은 디지털 콘텐츠 산업을 크게 변화시켰으며 스트리밍 서비스와 같은 새로운 형태의 서비스 출현으로 이어졌다. 그러나 스트리밍 서비스가 전통적인 다운로딩 서비스에 대한 위협인지 여부는 여전히 논란의 여지가 있으며, 어떻게 관련되어 있는지는 중요한 문제이다. 따라서, 본 연구에서는 음악 스트리밍 서비스가 음악 다운로드 서비스에 대해서 보완관계인지, 대체관계인지 여부를 분석하였다. 또한, LTE의 보급률이 이러한 대체 보완 관계에 어떻게 영향을 미쳤는지 살펴보았다. 한국의 온라인 음악 시장에서 선두적인 플랫폼 자료를 사용하여 분석한 결과, 음악 다운로드 서비스가 음악 스트리밍 서비스를 보완한다는 것을 보였고, 이러한 보완 관계는 LTE 기술 도입으로 강화되고 있다.

Keywords

Acknowledgement

Supported by : National Research Foundation of Korea

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