DOI QR코드

DOI QR Code

A Methodological Thinking on Valuation Analysis of the Architectural Aesthetic based on the Hedonic Calculus by Bentham

Bentham의 쾌락계산법에 기초한 건축미 가치추정 방법론적 소고

  • 이동주 (연세대학교 심바이오틱라이프텍연구원) ;
  • 고은형 (계명문화대학교 건축인테리어과)
  • Received : 2017.07.07
  • Accepted : 2018.03.13
  • Published : 2018.04.30

Abstract

The beauty is like the bubble of beer, and behavior scholars have been regarded as worthless to study. As a result, the aesthetic in construction projects has resulted in underestimation or neglect. The fundamental cause of this result is that it is not easy to estimate the value of the aesthetic. The hedonic calculus by Bentham has a possibility to valuating the intangible or invisible goods. In this context, this study proposes a method to valuate architectural aesthetic based on the hedonic calculus by Bentham. As a precondition for suggesting the valuation method, this study defined the architectural aesthetic as the value of attraction that affects the value of the built environment. As the concept of beauty that conforms to the architectural aesthetic, it has established the concept of beauty as 'the phenomenon of combining the foreground and background of Hartmann'. In addition, the scope of the value measurement is defined as 'built environment' so as to include not only the building but also the surrounding environment. We have reinterpreted the seven dimension of the hedonic calculus proposed by Bentham and systematized the method of valuation of the architectural esthetic based on the seven dimension. The result of this study is meaningful in that it presents a new perspective and approach to architectural aesthetic. And it will be used as grounds for valuation and analytical approach to architectural aesthetic and will be used as a basis for expanding the field of study from aesthetic to value.

Keywords

Acknowledgement

Supported by : 계명문화대학교, 한국연구재단

References

  1. Allport, G. W. (1961). Pattern and growth in personality, Cambridge, MA, Harvard university press, 593.
  2. Bentham, J. (1982). An introduction to the principle of morals and legislation, London and New York: Methuen, ed. J.H. Burns and H.L.A. Hart, 38-40.
  3. Hall C. J. (1966-1967). Quantity of pleasure, preceeding of the Aristotelian Society, New Series vol. LXVII, 38.
  4. Ilozor, B. D. & King, S. (1998). Has aesthetics been objectified in building project evaluation?, Architectural science review, 41(1), 21.
  5. Kapper, T. (2004). Bring beauty to account in the environmental impace statement: The contingent valuation of landscape aesthetics, Environmental practice, 6(4), 302-304.
  6. Kim, M. (1994). Critics of Utilitarianism of Jeremy Bentham, Pusan national university, 3.
  7. Lee, D. (2001). Issue and history of theory of Value, Jeonglim Publishing, 215-216.
  8. Lee, D. & Ko, E. (2009). A study on the effect of exterior design of buildings on choice of shopping malls, Journal of the Architectural Institute of Korea(AIK), Planning and Design Section, 25(10), 57-66.
  9. Lynch, K. (1976). Managing the sense of a region, Cambridge, MA, MIT press, 221.
  10. Oluwoye, J. O. (1996). Function: An approach to obtain value, Unpublished, Research and graduate program, FDAB, University of technology, Sydney, Australia.
  11. Pi, S. (1994). The Quantity and Quality of Pleasures, Journal of Konkok university, 38(1), 157-160.
  12. Rader, M. & Jessup, B. E. (1976). Art and human values, Englewood Cliffs, NJ, Prentice hall, 15.
  13. Shabman, L. & Stephenson, K. (2000). Environmental valuation and its economics critics, Journal of water resources planning and management, 126(6).
  14. Stamps III & Arthur, E. (1989). Are environmental aesthetics worth studying, Journal of architectural and planning research, 6(4), 344-355.
  15. Stark, W. (1952). Jeremy Bentham's Economic Writings, Vol. I, London, The Royal Economic Society by George Allen & Unwin LTD., 20.
  16. Union of Korean companion to aesthetics. (2008). Korean companion to aesthetics (2) Problems and methods aesthetics. Seoul national university press. 107.