디지털융복합연구 (Journal of Digital Convergence)

  • 제16권5호
  • /
  • Pages.123-135
  • /
  • 2018
  • /
  • 2713-6434(pISSN)
  • /
  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
권호 표지
DOI QR코드

DOI QR Code

외국인의 한국관광 만족도 및 영향요인에 관한 연구 -중국, 일본, 미국 관광객의 비교-

A Comparative Study on Satisfaction and Influence Factors of Chinese, Japanese and American Tourists in Korea

  • 최아라 (충남대학교 소비자학과) ;
  • 왕소걸 (충남대학교 소비자학과) ;
  • 구혜경 (충남대학교 소비자학과)
  • Choi, Ara (Dept. of Consumer Science, Chungnam National University) ;
  • Wang, Sujie (Dept. of Consumer Science, Chungnam National University) ;
  • Koo, Hye-Gyoung (Dept. of Consumer Science, Chungnam National University)
  • 투고 : 2018.01.31
  • 심사 : 2018.05.20
  • 발행 : 2018.05.28
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 우리나라를 방문하는 전체 외래관광객 중 가장 큰 구성비를 차지하고 있는 주요 3국인 중국, 일본, 미국의 관광소비자를 대상으로 각 국적별 관광 특성, 만족도 및 영향요인을 비교하여 향후 외래 관광객을 유치하기 위한 차별화 영역을 탐색하고자 하였다. 이를 위해 문화체육관광부에서 제공하는 2016년 외래관광객 실태조사 원자료 중 대상 국가 관광소비자 5,160명의 데이터를 추출하여 분석에 활용하였다. 그 결과, 하위영역별 관광만족도 및 전반적 만족도 모두 국적에 따라 통계적으로 유의한 차이가 있는 것으로 나타났다. 특히 중, 일, 미 관광소비자의 전반적 만족도에 영향을 미치는 공통적인 관광 하위영역 요인은 '음식'과 '쇼핑'인 것으로 나타났다. 이 외에 외래 관광소비자의 만족에 영향을 미치는 개별 요인이 상이하게 도출되어 이들의 특징과 요구에 따른 관광산업 육성정책의 모색이 요구된다. 본 연구 결과를 통해 향후 외래관광객 유치 전략을 수립하는 데 도움을 줄 수 있을 것으로 기대된다.

The purpose of this study is to compare the tourism characteristics, satisfaction and influential factors of the three main tourist countries of China, Japan and the US, And to explore differentiation areas. For this purpose, data from 5,160 national tourist consumers extracted from the survey data of foreign tourists in 2016 provided by the Ministry of Culture, Sports and Tourism were used for analysis. As a result, there were statistically significant differences in itemized satisfaction and overall satisfaction by country. Especially, the common itemized-satisfaction factors affecting overall satisfaction of Chines, Japanese and American tourism consumers were 'food' and 'shopping'. In addition, individual factors affecting the satisfaction of inbound tourism consumers were derived differently, and it is required to search tourism industry upbringing policies according to their characteristics and needs. The results of this study are expected to help establish strategies for attracting foreign tourists in the future.

키워드

참고문헌

  1. Korea Culture & Tourism Institute. Tourism Knowledge & Information System. http://www.tour.go.kr/
  2. Korea Tourism Organization. Statistics of Korea Tourism. http://www.index.go.kr/potal/main/EachDtlPageDetail.do?idx_cd=1653
  3. Y. C. Cho. (2017. 1. 20.). Financial News. http://www.fnnews.com/news/201701201710070843
  4. G. W. Yeon. (2017. 9. 22.). Maeil Business Newspaper. http://news.mk.co.kr/newsRead.php?year=2017&no=637677
  5. J. G. Choi. (2017. 10. 10.). Munhwa Ilbo. http://www.munhwa.com/news/view.html?no=2017101001071603311001
  6. Korea Culture & Tourism Institute. (2017). 2016 International Visitor Survey. Seoul : Ministry of Culture, Sports and Tourism.
  7. D. Y. Lee. (2017. 9. 22.). Yonhap News. http://www.yonhapnews.co.kr/bulletin/2017/09/22/0200000000AKR20170922173300030.HTML?input=1195m
  8. J. W. Seok. (2016. 3. 21.). Epoch Times. http://www.epochtimes.co.kr/news/articleView.html?idxno=396715
  9. Pizam, A. (1978). Tourism's impacts: The social costs to the destination community as perceived by its residents. Journal of Travel Research, 16(4), 8-12. https://doi.org/10.1177/004728757801600402
  10. Gnoth, J. (1997). Tourism motivation and expectation formation. Annals of Tourism research, 24(2), 283-304. https://doi.org/10.1016/S0160-7383(97)80002-3
  11. W. I. Lee. (1999). The Effects of Tourism Activities of Inbound Travellers on Decision Making for their Repeat Visitation. Journal of Tourism Sciences, 22(3), 262-276.
  12. B. S. Heo. (2016). The effect on behavioural intent of chinese tourist in korea by the level of travel package satisfaction according to the selective attribution : Focus on the adjusted effect by travel product type. Master's thesis. Sejong University, Seoul.
  13. T. I. Kwon & S. H. Rho. (2017). Logistic regression analysis of satisfaction attributes affecting intention to return of Chinese and Japanese travelers. Korean Journal of Hospitality & Tourism, 26(5), 137-149. https://doi.org/10.24992/KJHT.2017.07.26.05.137.
  14. H. G. Koo, Y. S. Kim, A. R. Choi & S. Wang. (2017). A Study for Satisfaction of Chinese Tourists in Korea. Journal of Digital Convergence, 15(5), 117-128. DOI : 10.14400/JDC.2017.15.5.117
  15. S. Wang. (2017). A Study on the Satisfaction of Chinese consumers in Korea Tourism. Master's thesis. Chungnam National University, Daejeon.
  16. Y. J. Yi. (2000). A Theoretical Examination of Customer Satisfaction Research : Findings and Outlook. Journal of Consumer Studies. 11(2), 139-166.
  17. W. S. Gim & Y. J. Kang. (1998). Criterion - related validities of indirect measurements of consumer satisfaction. Journal of Consumer Studies, 9(4), 63-81.
  18. J. H. Lee. (2006). Changes in the tourism images of Busan after the APEC Summit Meeting: Around foreign tourists. Korean Journal of Hospitality & Tourism, 15(5), 223-241.
  19. M. H. Kim & I. H. Kang. (2007). The Impacts of the Popular Korean Wave on the Korean Tourist Destination Image, Tourists' Satisfaction and Behavioral Intention. International Journal of Tourism Management and Science, 22(3), 359-380.
  20. H. B. Kim & S. B. Cha. (2010). Perception Difference on Seoul City Tourism Attractions Based on the Nationality of Foreigner Tourists and Its Impact on Tourism Satisfaction. International Journal of Tourism Management and Science, 25(3), 297-315.
  21. Y. M. Song & Y. J. Lee. (2011). An Analysis of Factors Influencing Chinese Tourists' Whole Satisfaction, Intention of Revisiting and Recommendation. Sino-Soviet Affairs, 35(1), 81-119.
  22. W. J. Lee, Y. M. Song & H. S. Oh. (2017). AFactors on the Satisfaction of Korean Medical Tour Convergence Services of Chinese College Students. Journal of the Korea Convergence Society, 8(2), 53-62. DOI : 10.15207/JKCS.2017.8.2.053
  23. M. S. Ahn & S. C. Park. (2012). A study on Activation plan for the Culture Tourism Product of chungcheongbuk-do Area. Journal of Digital Convergence, 10(5), 327-331. https://doi.org/10.14400/JDPM.2012.10.5.327
  24. K. H. Kwag & K. J. Kim. (2013). Study of Planning of Contents for Optimal Experience on Tourism. Journal of Digital Convergence, 11(12), 735-745. DOI : 10.14400/JDPM.2013.11.12.735
  25. H. Y. Jang, H. J. Park & S. H. Choe. (2016). Cultural Tourism Product Development Research of Muju Taekwondo Institute. Journal of Digital Convergence, 14(2), 351-357. DOI : 10.14400/JDC.2016.14.2.351
  26. Y. M. Jung. (2016). The Effect of Korean culture familiarity of foreign tourists on the Korean consumer behavior. Journal of Digital Convergence, 14(5), 197-205. DOI : 10.14400/JDC.2016.14.5.197
  27. S. J. Hwang & D. I. Kim. (2017). Analysis of Duty-Free Shopping Attributes and Shopping Satisfaction of Chinese Tourists : Focusing on duty free shops in Busan. Journal of Digital Convergence, 15(12), 137-145. DOI : 10.14400/JDC.2017.15.12.137
  28. I. O. Jeon & M. S. Kang. (2013). Value of the Property on the Impact of the Perceived Value of Accommodation on Tourism Satisfaction. Journal of Digital Convergence, 11(10), 79-94. https://doi.org/10.14400/JDPM.2013.11.10.079
  29. T. I. Kwon & S. H. Rho. (2014). A Study on Provision of the Lodging Supply by Inbound Travelers' Market Characteristics: Focused on the Metropolitan (Seoul, Gyeonggi, and Incheon) Area. International Journal of Tourism and Hospitality Research, 28(1), 187-200.
  30. R. H. Liu & K. D. Lee. (2014). A Comparative Study on the Tourism Satisfaction Factors between Korean and Chinese in Incheon Chinatown. Journal of Digital Convergence, 12(1), 221-227. DOI : 10.14400/JDPM.2014.12.1.22