The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
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A Study on the Effect of Characteristics and Interactions of MSNG on User Satisfaction

MSNG의 특성과 상호작용이 사용자만족에 미치는 영향에 관한 연구

  • 오은해 (대구한의대학교 통상경제학부)
  • Received : 2018.02.06
  • Accepted : 2018.03.17
  • Published : 2018.04.28
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Abstract

On top of presenting the possibility of expanding the game space to social space through mobile communication, MSNG reinforces the strengths of SNS and the fun of games through closer networks between users. This study empirically verified the effects of the characteristics of MSNG on interactions and user satisfaction by dividing the main characteristics of MSNG into graphics, challenge spirit, and reward, and then dividing the main characteristics of mobile social network service into social interaction and technical interaction. In the results of study, the main characteristics of MSNG such as graphics, challenge spirit, and reward all had significant effects on the social interaction and technical interaction while the social interaction and technical interaction of MSNG also had significant effects on the user satisfaction, so that the hypotheses of this study were all selected. The influence of the characteristics of MSNG on interactions might be because of shared feedbacks through graphics, game tasks, and reward in the performance process of MSNG, and such interactions make diverse people have the horizontal or circular communication, which is led to the increase of user satisfaction.

MSNG은 모바일 커뮤니케이션을 통해 게임공간이 사회적 공간으로 확장될 수 있다는 가능성을 보여주며, 이용자간 네트워크를 더욱 돈독하게 함으로써 SNS의 장점과 게임의 재미가 한층 더 강화되는 경향을 나타내 주고 있다. 본 연구는 MSNG 측면에서의 주요 특성을 그래픽, 도전감, 보상으로 구분하고, 모바일 소셜 네트워크 서비스 측면에서의 주요 특성을 사회적 상호작용과 기술적 상호작용으로 구분한 후, MSNG의 특성이 상호작용과 사용자 만족에 어떤 영향을 미치는지에 대하여 실증적으로 검정하였다. 연구 결과 MSNG의 주요 특성인 그래픽과 도전감, 보상은 사회적 상호작용과 기술적 상호작용에 모두 유의한 영향을 미치는 것으로 나타났으며, MSNG의 사회적 상호작용과 기술적 상호작용 역시 사용자 만족에 모두 유의한 영향을 미치는 것으로 나타나, 본 연구의 가설은 모두 채택되었다. MSNG의 특성이 상호작용에 영향을 미치는 것은 MSNG의 실행과정에서 그래픽과 게임의 실행 과제, 그에 따른 보상 등을 통해서 피드백을 주고받기 때문인 것으로 판단되며, 이러한 상호작용은 다양한 사람들의 수평적이거나 순환적인 소통이 가능하게 함으로써 사용자의 만족은 증대되는 것이다.

Keywords

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