참고문헌
- Ahn, S. H., Myeong, S. H., & Yoon, D. L. (2014). The effects of emotional value of consumption of coffee shop users on their consumption propensities and customer behavioral intentions. Journal of Tourism Sciences, 38(8), 271-293.
- Asseal, H. (2004). Consumer behavior : A strategic approach. New York: Houghton Mifflin Company, 11-25.
- Baron, M. R., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182. https://doi.org/10.1037/0022-3514.51.6.1173
- Baudrillard, J. (1994), Simulacra and simulation, University of Michigan press.
- Chang, L., & Arkin, R. M. (2002), Materialism as an attempt to cope with uncertainty. Psychology & Marketing, 19(5), 389-406. https://doi.org/10.1002/mar.10016
- Cho, S. Y., & Jun, J. K. (2016). Positioning analysis of dessert cafe based on brand personality. The Tourism Science Society of Korea, 40(4), 29-42.
- Cho, Y. G., & Lee, S. M. (2008). The correlation study effect on brand loyalty in prestige goods. The Korean Journal of Consumer & Advertising Psychology, 9(2), 263-284. https://doi.org/10.21074/kjlcap.2008.9.2.263
- Choi, M. S., Kil, K. Y., Rha, Y. A. (2013). A study on the consumption propensities and foodservice consumption behavior in silver generation. Korea Journal of Tourism & Hospitality Research, 7(3), 349-369.
- Choi, S. S., & Kwon, Y. J. (2012). A study on the influences of the consumption experiences at brand coffee stores on the consumption emotion and revisit intention. International Journal of Tourism & Hospitality Research, 26(4), 277-292.
- Chow, I. H., Lau, V. P., Lo, T. Y., Sha, Z., & Yun, H. (2007). Service quality in restaurant operations in China: Decision and experiential oriented perspectives. International Journal of Hospitality Management, 26(3), 698-710. https://doi.org/10.1016/j.ijhm.2006.07.001
- Chung, S. Y., Seo, S. H., & Kah, J. H. (2009). The effect of experiential marketing on brand attitude and brand loyalty in family restaurant. Journal of Foodservice Management Society of Korea, 12(2), 229-252.
- Fornell, C., Johnson, M. D., Anderson, E. W., Jaesung, C., & Bryant, B. E. (1996). The American customer satisfaction index: Nature, purpose, and findings. Journal of Marketing, 60(4), 7-18. https://doi.org/10.2307/1251898
- Han, G. S., & Lee, J. H. (2014). The relation between effects of positive emotional response of female customers in Busan and behavioral intention according to their food service consumption propensity. Culinary Science & Hospitality Research, 20(6), 1-12. https://doi.org/10.20878/cshr.2014.20.6.001001001
- Holbrook, M. B. (1994). The nature of customer value: An axidogy of services in the consumption experience, in service quality : New directions in theory and practice.
- Holbrook, M. B., & Corfman, K. P. (1985). Quality and value in the consumption experience: phaderus rides again, in Jacoby, J., & Olson, J.(eds.) Perceived quality: How consumers view sores and merchandise. Lexington. MA: Lexington Books 31-57.
- Hwang, H. Y., & Kim, B. Y. (2010). Building the successful marketing strategy of a dessert brands in the food service industry. Journal of Product Research, 28(6), 13-28.
- Hwang, S. H., Yoon, S. J., & Oh, J. C. (2011). A study on relationship between shopping experiential value and brand equity in retailing stores: Focused on large discount store and convenience store. Journal of the Korea Service Management Society, 13(3), 1-26.
- Jacoby, J., & Chestnut, F. (1978). Brand loyalty measurement and management. New York: John Wiley and Sons, 1-60.
- Jang, H. J. (2009). Evaluation of the menu satisfaction and the customer's menu selection factor in the delivery food service (Master's thesis). Chung-Ang University.
- Ji, S. G., & Lee, H. J. (2006). In-store customers’ emotional responses: Antecedents and consequences. Korea Research Academy of Distribution & Management Review, 9(3), 43-69.
- Jung, G. S. (2016). The study of an impact of Dessert Cafe menu quality, depending on the personal values, on the selection properties and the purchase behavior -Focused on dessert cafe customers- (Master's thesis). Catholic Kwandong University.
- Kang, J. H., & Kang, J. H. (2017). Effect of the experienced value of a Matjip (reputation restaurant) on brand association and repurchase intention. International Journal of Tourism & Hospitality Research, 31(6), 109-126.
- Kim, H, Y., & Jeong, E. S. (2016). A study on the effect of physical environments and experiential value on visitor satisfaction. International Journal of Tourism & Hospitality Research, 30(9), 161-175. https://doi.org/10.21298/IJTHR.2016.09.30.9.161
- Kim, H. Y. (2015). Effects of restaurant selection attributes by foodservice consumption propensity on customers' behavioral intentions of silver generation (Master's thesis). Hansung University.
- Kim, K. A. (2013). A study on relations among small business persons' psychological characteristics, entrepreneurship, entrepreneurial satisfaction, a entrepreneurial recommendation intention: focusing on entrepreneurs of dessert cafes (Doctoral dissertation). Kyungsung University.
- Kim, K. M. (2015). Effects of impact on the satisfaction and loyalty of seafood buffet restaurant by housewives of eating out consumption (Master's thesis). Dong-eui University.
- Kim, K. Y., & Baek, J. O. (2010). The effect of emotional response on satisfaction according to the dining-out consumption pattern. Culinary Scinece & Hospitality Research, 16(3), 147-160. https://doi.org/10.20878/cshr.2010.16.3.010
- Kim, M. K., Kim, S. S., & Rha, Y. A. (2015). A study on the foodservice consumption propensity and restaurant selection attributes depend on personal value of the sliver generation. International Journal of Tourism & Hospitality Research, 29(5), 239-255.
- Kim, S. Y. (2001). A study on the characteristics of sport consumer culture -Focused on the theory of Baudrillard's consumer society- (Doctoral dissertation). Yonsei University.
- Kim, T. H., & Park, Y. S. (2005). Preference differences in interior images of restaurants according to lifestyle. Family & Environment Research, 43(10), 69-79.
- Kim, T. H., Lee, S. H., & Park, H. H. (2006). Analysis of consumer pattern according to dining-out orientation. Korea Journal of Tourism & Hospitality Research, 20(3), 313-323.
- Kim, T. S. (2016). The structural relationship of bakery cafe customer's life style, experience calue, customer satisfaction and customer loyalty (Doctoral dissertation). Youngsan University.
- Kim, Y. K. (2015). The effects attributes of dessert cafe selection on relationship quality and behavioral intentions. Culinary Science & Hospitality Research, 21(6), 38-48. https://doi.org/10.20878/cshr.2015.21.5.004004004
- Kim, Y. K., & Woo, M. H. (2013). Study on the effect of physical environment of coffee shop on customers' relationship quality. International Journal of Tourism & Hospitality Research, 27(3), 371-383.
- Kotler, P. (2003). Marketing management. 11th Upper saddle river, New Jersey: Prentice-hall.
- Lee, G. O., & Jang, H. J. (2013). Study on influencing relationship between experiential value and behavior intention with parameter of consumer's attitude on food service company. International Journal of Tourism & Hospitality Research, 27(4), 211-226.
- Lee, J. U., Lee, Y. K., & Ahn, S. M. (2017). Effects of experiential value and emotional responses on brand satisfaction and brand loyalty in the family restaurant context. Food Service Industry Journal, 13(1), 123-140.
- Lee, S. K. (2016). The influences of servicescape to customer experience, emotional response and value co-creation in dessert cage of Korean dishes (Doctoral dissertation). Catholic University of Daegu.
- Lee, Y. J. (2011). Research on dining out expenditures according to value expense pursuit of silvergeneration-Focused around individual's value- (Doctoral dissertation). Kyonggi University.
- Lee, Y. R. (2016, Nov 14). Domestic dessert market increased by 10.5% yearly. aflnews. Retrieved from http://www.aflnews.co.kr/news/articleView.html?idxno=125123
- Ma, S. J. (2013). Eating out consumtion patterns of college students eating the impact of the eating out select properties( Daegu, Gyeongbuk area around) (Master's thesis). Catholic University of Daegu.
- Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential value: conceptualization, measurement and application in the catalog and internet shopping environment. Journal of Retailing, 77(1), 39-56. https://doi.org/10.1016/S0022-4359(00)00045-2
- Ministry of Agriculture Food and Rural Affairs (2016).
- Nam, K. W., & Lim, S. H. (2011). The relationship between golf practice range customers’ brand personality and brand preference and consumption pattern. The Korean Journal of Sport, 9(3), 47-58.
- Namkung, Y. & Jang, S. (2008). Are highly satisfied restaurant customers really different? A quality perception perspective, International Journal of Contemporary Hospitality Management, 20(2), 142-155. https://doi.org/10.1108/09596110810852131
- Oh, D. Y. (2014). The influence of cognitive and emotional experience on perceived value, brand attitude and brand loyalty -A comparative study on Korean and American coffee chins- (Doctoral dissertation). Kyung Hee University.
- Oliver, R. L. (1996). Satisfaction, A behavioral perceptive on the consumer. New York: Mcgraw-Hill International Editions.
- Oliver, R. L., & Swan, J. E. (1989). Equity and disconfirmation perceptions as influences on merchant and product satisfaction. Journal of Consumer Research, 16(3), 372-383. https://doi.org/10.1086/209223
- Olson, J. C., Daniel, R. T., & Dover, P. S. (1982). Do cognitive responses mediate the effects of advertising content on cognitive structure. Journal of Consumer Research, 9(3), 245-261. https://doi.org/10.1086/208921
- Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 5-6.
- Park, J. I. (2017). The relationship between eating-out motivation and purchasing attitude according to eating-out consumption of college students (Master's thesis). Honam University.
- Park, S. Y., & Bae, H. K. (2006). Sensory experience effects on store attitude and loyalty: the mediating role of emotion and satisfaction. Journal of Marketing Management Research, 11(3), 1-13.
- Reichheld, F. F. (1996). Learning from customer defections. Harvard Business Review, 74(2), 56-69.
- Ryu, K., Lee, H. R., & Kim, W. G. (2012). The influence of the quality of physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction and behavioral intentions. International Journal of Contemporary Hospitality Management, 24(2), 200-223. https://doi.org/10.1108/09596111211206141
- Schmitt, B. H. (1999). Experience marketing. New York: Simon & Schuster.
- Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: the development of a multi item scale. Journal of Retailing, 77(2), 203-220. https://doi.org/10.1016/S0022-4359(01)00041-0
- Um, M. J., & Ryu, M. H. (2002). A study on consumer satisfaction with food service purchase behavior-Focused on university students-. Korean Journal of Food Culture, 17(5), 543-550.
- Unger, L. S., & Kernan, J. B. (1983). On the meaning of leisure : An investigation of some determinants of the subjective experience. Journal of Consumer Research, 9(3), 381-392. https://doi.org/10.1086/208932
- Veryzer, R. W. (1993). Aesthetic response and the influence of design principles on product preferences. Advances in Consumer Research, 20(1), 224-228.
- Wan, Y. S. (2017). A study on the effect of experience value and brand image on revisit intentions in coffee shop Chinafocused on mediating effect of emotional response- (Master's thesis). Mokpo National University.
- Wang, Y., Lo, H. P., Chi, R., & Yang, Y. (2004). An Integrated framework for customer value and customer-relationship- management performance: A customer-based perspective from China. Managing Service Quality, 14(2/3), 169-182. https://doi.org/10.1108/09604520410528590
- Woodruff, R. B. (1996). Customer value : The next source for competitive advantage. Journal of Marketing Science, 25(2), 139-153.
- Wu, H. J., & Liang, R. D. (2009). Effect of experiential value on customer satisfaction with service encounters in luxuryhotel restaurants. International Journal of Hospitality Management, 28(4), 586-593. https://doi.org/10.1016/j.ijhm.2009.03.008
- Yadav, M. S., & Monroe, K. B. (1993). How buyers perceive saving in a bundle price : An examination of a bundle's transaction value. Journal of Marketing Research, 30(3), 350-358. https://doi.org/10.1177/002224379303000306
- Yi, Y. J., & Ahn, J. K. (2001). Effects of service and pseudoloyalty on repurchase intentions. Journal of Consumer Studies, 12(1), 53-74.
- Yoo, C. G. (2004). Comments on “Brand’s attitude toward consumer’s purchasing behavior: Its role in consumer-brand relationship” and future research directions. Journal of Consumer Studies, 15(2), 139-159.
- Yoo, K. S. (2012). Relationship between propensity to consume and consumer behavior on brand of golf equipment buyer (Doctoral dissertation). Konkuk University.
- Yu, B. H., & Lee, H. M. (2015). The impact of store-consumer image congruity on experiential value and store loyalty: Focusing on leisure dining consumers. Journal of Distribution Research, 20(2), 139-159.
- Yuan, Y. H., & Wu, C. (2008). Relationships among experiential marketing, experiential value and customer satisfaction. Journal of Hospitality & Tourism Research, 32, 387-408. https://doi.org/10.1177/1096348008317392
- Yun, S. M., Chung, K. Y., & Han, H. S. (2015). Impact of service quality and customer satisfaction on behavioral intentions in bakery cafe: Testing the moderating role of alternative attractiveness and the mediating role of brand image. Journal of Tourism Sciences, 39(7), 141-161. https://doi.org/10.17086/JTS.2015.39.7.141.161
- Zeithaml, V. A., & Bitner, M. J. (1996). Service marketing, New York: McGraw-Hill Book Company. 524-526.