Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
권호 표지
DOI QR코드

DOI QR Code

A Study of Consumer Perceptions of Food Safety and Food Buying Behavior

식품안전 인지도와 식품안전 관련 구매행동 조사

  • Kim, Hyun-Ah (Dept. of Food, Nutrition and Biotechnology, Kyungnam University) ;
  • Jung, Hyun-Young (Dept. of Food & Nutrition, Mokpo National University)
  • 김현아 (경남대학교 식품영양생명학과) ;
  • 정현영 (목포대학교 식품영양학과)
  • Received : 2017.11.29
  • Accepted : 2018.03.09
  • Published : 2018.03.31
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study was to investigate customer perception of food safety and food safety orientation behavior. A survey was conducted from 458 adults aged 20 and over. The results of this study showed as follows. Food safety was the most important consideration when purchasing food, followed by freshness, taste, nutrition, price, and quantity. 87.1% of respondents had more than usual concern about food safety, and women were more aware of food safety than men. The food safety information was usually acquired from the mass media (TV, radio, Internet). As for the reasons for food safety accidents, they pointed out in the order of lack of awareness of food safety, deficient sense of responsibility of the people who produce, lack of distribute and sell food products, and lack of legal system. In conclusion, it is expected that accurate information about food safety is efficiently communicated, and the government's continuous effort is needed. In addition, effective ways to inform customers of food safety should be identified. Long-term views should be considered when develope food safety related policies and food safety education.

Keywords

References

  1. Choe, J. S., Chun, H. K., Hwang, D. Y., & Nam, H. J. (2005). Consumer perceptions of food-related hazards and correlates of degree of concerns about food. Journal of the Korean Society of Food Science & Nutrition, 34(1), 66-74. https://doi.org/10.3746/jkfn.2005.34.1.066
  2. Choi, J. E., & Kim, Y. K. (2011). The relationships of consumers' objective knowledge, subjective knowledge, risk perception and purchase intention of organic food : A mediating effect of risk perception towards food safety. Culinary Science & Hospitality Research, 17(4), 153-168. https://doi.org/10.20878/cshr.2011.17.4.011
  3. Chong, K. H. (2010). Strengthening of food sfety management for the health of people. Health & Welfare Forum, 27-36.
  4. Grunert, K. G. (2005). Food quality and safety: Consumer perception and demand. European Review of Agricultural Economics, 32(3), 369-391. https://doi.org/10.1093/eurrag/jbi011
  5. Han, W. G., & Lee, K. J. (1991). Study on the consumer recognition of food safety and food additives. Korean Journal of Food & Cookery Science, 7(4), 23-34.
  6. Jeon, Y. Y. (2007). On the foodservice customer recognition of food safety. Culinary Science & Hospitality Research, 13(4), 243-255. https://doi.org/10.20878/cshr.2007.13.4.020020020
  7. Jin, H. J. (2006). S. Korean consumers' response in meat demand to public information regarding BSE outbreaks. Safe Food, 1, 39-45.
  8. Kim, H. C., & Kim, M. R. (2003). Consumers' awareness and information needs towards food hygiene (I): Focused on pesticide residues. Family & Environment Research, 41(2), 15-26.
  9. Kim, H. S., & Kim, M. J. (2004). Housewives' basic knowledge, recognition, and willingness to buy GMO. Korean Journal of Human Ecology, 7(1), 113-129.
  10. Kim, J. H., & Yoo, T. Y. (2008). A sudy on the knowledge, attitudes and practices of food safety in the elementary school students. Culinary Science & Hospitality Research, 14(2), 249-261. https://doi.org/10.20878/cshr.2008.14.2.019019019
  11. Kim, K. D., & Lee, J. Y. (2010). A survey on the housewives' purchasing behavior and needs for food safety information. Journal of the Korean Society of Food Science & Nutrition, 39(3), 392-398. https://doi.org/10.3746/jkfn.2010.39.3.392
  12. Kim, S. S. (2007). A study on consumer's attitude for food safety and purchase of environment friendly agricultural products. Journal of Korean Home Management Association, 25(6), 15-32.
  13. Kim, Y. S. (2009). A survey on climate change and food safety. Safe Food, 4, 19-23.
  14. Knight, A., & Warland, R. (2004). The relationship between sociodemographics and concern about food safety issues. Journal of Consumer Affairs, 38(1), 107-120. https://doi.org/10.1111/j.1745-6606.2004.tb00467.x
  15. Lee, K. A., Cho, E. J., & Yoon, H. S. (2010). A study on consumption of cnvenience fods of uiversity sudents by residing types in Changwon and Masan area. Journal of The Korean Dietetic Association, 16(3), 279-290.
  16. Lee, Y. H., & Lee, S. S. (2011). Consumer trust and food safety pursuit behavior by purchase stage. Korean Consumption Culture Studies, 14(1), 5-26. https://doi.org/10.17053/jcc.2011.14.1.001
  17. Meer, R. R., & Misner, S. L. (2000). Food safety knowledge and behavior of expanded food and nutrition education program participants in Arizona. Journal of Food Protection, 63(72), 1725-1731. https://doi.org/10.4315/0362-028X-63.12.1725
  18. Michaelidou, N., & Hassan, L. M. (2008). The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food. International Journal of Consumer Studies, 32, 163-170. https://doi.org/10.1111/j.1470-6431.2007.00619.x
  19. Nam, H. J., & Kim, Y. S. (2006). A survey on perceived food safety in urban residents. Korean Journal Food & Nutrition, 19(2), 126-142.
  20. Park, C. J., Chun, S. J., Park, K. H., Hong, C. H., & Kim, J. W. (2003). Survey on the foodborne illness experience and awareness of food safety practice among Korean consumers. Hygiene & Safety, 18(3), 139-145.
  21. Park, H. Y., & Kim, S. W. (2005). A study on consumers information demand of genetically modified organisms (GMO). Family & Environment Research, 43(2), 175-189.
  22. Park, J. Y., Choi, E. H., Choi, J. H., Shim, S. K., Park, H. S., Park, K. H., ... Ryu, K. (2009). Assessment of consumer's food safety perception and practices. Journal of Food Hygiene & Safety, 24(1), 1-11.
  23. Park, M. H., Cho, Y. H., & Lee, S. Y. (2011). Development and provision of consumer information content for consumer risk communication in food safety, Korean Consumption Culture Studies, 14(3), 1-22.
  24. Piggot, N. E., & Marsh, T. L. (2004). Does food safety information impact U.S mear demand?. American Journal of Agricultural Economics, 86(1), 154-174. https://doi.org/10.1111/j.0092-5853.2004.00569.x
  25. Rodolfo, M. & Nayga, J. (1996). Socio-demographic influences on consumer concern for food safety: the case of irradiation, antibiotic, hormones, and pesticides. Review of Agricultural Economics, 18(3), 457-475.
  26. Ryu, K. H. (2013). College student consumers' safety pursuit behavior at the purchase of ready-to-eat food. Journal of Safety & Crisis Management. 9(4), 59-82.
  27. Sah, J. Y., & Yeo, J. S. (2013). Comparative study on levels of consumer's perception of food risk due to technological hazards: Focus on the genetically modified foods, food additives, and mad cow disease. Korean Society of Consumer Policy & Education, 9(4), 1-28.
  28. Schilpzand, R. A. (1999). Shifts in food safety perception by consumer and consumer organizations, International food safety handbook. New York, USA: Marcel Dekker Publishing.
  29. Shafie, F. A., & Rennie, D. (2012). Consumer perceptions towards organic food. Procedia-Social & Behavioral Sciences, 49(1), 360-367. https://doi.org/10.1016/j.sbspro.2012.07.034
  30. Song, E. J., & Yoo, H. J. (2008). The covariance structural analysis of perceived risk on food safety consciousness and food safety pursuit between Seoul & Shanghai consumers: focused on food consumption. Korean Society of Consumer Studies, 19(3), 215-244.
  31. Yang, D. S., & Lee, K. C. (2002). A review of product liability law in relation to the safety consciousness of Korean consumers. Journal of Consumer Studies, 13(2), 8-24.
  32. Yoo, H. J., & Joo, S. H. (2012). A structural equation analysis on consumers' perceived food safety and food safety orientation behavior. Consumer Policy & Education Review, 8(4), 49-70.

Cited by

  1. 충남지역 고등학생의 안전교육과 일반안전인식에 대한 성별, 학교유형별 실태 조사 연구 vol.22, pp.1, 2021, https://doi.org/10.5762/kais.2021.22.1.691