Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
권호 표지
DOI QR코드

DOI QR Code

Gender Differences in the Effects of Fashion Innovativeness and Fashion Involvement on Attitudes toward Apparel Recycling

패션혁신성 및 패션관여도가 의류재활용 태도에 미치는 영향: 남녀 비교 연구

  • Lee, Minsun (Center for Perception and Behavioral Research, Incheon National University)
  • 이민선 (인천대학교 인지행동 연구센터)
  • Received : 2018.10.28
  • Accepted : 2018.12.14
  • Published : 2018.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

With increasing concerns about environmental issues that can result from apparel and textile disposal, the recycling methods for discarded fashion products have gained significant attention. As the influential drivers of consumer purchasing and consuming behaviors, fashion innovativeness and fashion involvement can play important roles in forming consumer attitudes toward apparel recycling. The purpose of this study was to (1) investigate consumer attitudes toward three different methods of apparel recycling including resale, reform, and donation, (2) examine the effects of fashion innovativeness and fashion involvement on consumers' apparel recycling attitudes, and (3) identify gender difference in the relationships among fashion innovativeness, fashion involvement, and recycling attitudes. Using a web-based survey, data were collected from 281 Korean consumers who were in their 20s and 30s. Overall, both male and female consumers revealed the most favorable attitudes toward apparel recycling through donation, followed by reform, and resale. The findings suggest that consumer traits, such as fashion innovativeness and fashion involvement, are important factors predicting male consumers' apparel recycling behaviors. Those male consumers who perceive fashion as important were more interested in apparel recycling than those males who put low importance on fashion. Male fashion innovators were less likely to recycle their unused and old apparel items. Further studies identifying antecedents of female consumers' attitudes toward apparel recycling are warranted.

Keywords

References

  1. Ajzen, I., & Fishbein, M. (Eds.). (1980). Understanding attitudes and predicting social behavior. New Jersey, NY: Prentice-Hall.
  2. Bianchi, C., & Birtwistle, G. (2010). Sell, give away, or donate: An exploratory study of fashion clothing disposal behaviour in two countries. The International Review of Retail, Distribution and Consumer Research, 20(3), 353-368. doi:10.1080/09593969.2010.491213
  3. Bianchi, C., & Birtwistle, G. (2011). Consumer clothing disposal behavior:A comparative study. International Journal of Consumer Studies, 36(3), 335-341. doi:10.1111/j.1470-6431.2011.01011.x
  4. Birtwistle, G., & Moore, C. M. (2007). Fashion clothing-where does it all end up?. International Journal of Retail & Distribution Management, 35(3), 210-216. doi:10.1108/09590550710735068
  5. Cha, G. Y., & Kim, M. Y. (2014). A study on the effects of ethical consumption consciousness on purchase attitude of consumers: Focused on recycled apparel. Journal of the Korean Society of Costume, 64(5), 125-140. doi:10.7233/jksc.2014.64.5.125
  6. Cruz-Cardenas, J., Gonzalez, R., & Gasco, J. (2017). Clothing disposal system by gifting: Characteristics, processes, and interaction. Clothing and Textiles Research Journal, 35(1), 49-63. doi:10.1177/0887302X16675725
  7. Domina, T., & Koch, K. (1999). Consumer reuse and recycling of post-consumer textile waste. Journal of Fashion Marketing and Management, 3(4), 346-359. https://doi.org/10.1108/eb022571
  8. Engel, J. F., Blackwell, R. D., & Miniard, P. W. (2005). Consumer behavior (10th ed.). Cincinnati, OH: South-Western College.
  9. Ekstrom, K. M. (2014). Waste management and sustainable consumption:Reflections on consumer waste. New York, NY: Routledge.
  10. Gifford, R., & Nilsson, A. (2014). Personal and social factors that influence pro-environmental concern and behaviour: A review. International Journal of Psychology, 49(3), 141-157. doi:10.1002/ijop.12034
  11. Goldsmith, R. E., & Hofacker, C. F. (1991). Measuring consumer innovativeness. Journal of the Academy of Marketing Science, 19(3), 209-221. https://doi.org/10.1007/BF02726497
  12. Goldsmith, R. E., Moore, M. A., & Beaudoin, P. (1999). Fashion innovativeness and self-concept: A replication. Journal of Product & Brand Management, 8(1), 7-18. doi:10.1108/10610429910257904
  13. Gwilt, A., & Rissanen, T. (2011). Shaping sustainable fashion: Changing the way we make and use clothes. London: Earthscan.
  14. H&M. (2018). Recycle your clothes. H&M Group. Retrieved December 3, 2018 from https://about.hm.com/en/sustainability/get-involved/recycle-your-clothes.html
  15. Hawley, J. (2006). Digging for diamonds: A conceptual framework for understanding reclaimed textile products. Clothing and Textiles Research Journal, 24(3), 262-275. doi:10.1177/0887302X06294626
  16. Josiam, B., Kinley, T., & Kim, Y. K. (2005). Involvement and the tourist shopper: Using the involvement construct to segment the American tourist shopper at the mall. Journal of Voction Marketing, 11(2), 135-154. doi:10.1177/1356766705052571
  17. Kang, Y. S. (2013). Research on the recycling and disposal of unused clothes by women. Journal of the Korean Society of Fashion Design, 13(4), 61-84.
  18. Kim, B. M., & Lee, J. M. (1997). The research on the disposal of unused cloths: Focusing on the environmental protection. Family and Environmental Research, 35(2), 19-32.
  19. Kim, S. W., Rhee, M. S., Lee, H. I., Kwon, O. J., & Lee, J. Y. (1998). Consumption life and recycling (I): Focused on clothing. Family and Environment Research, 36(9), 107-125.
  20. Kinley, T. R., Josiam, B. M., & Lockett, F. (2010). Shopping behavior and the involvement construct. Journal of Fashion Marketing and Management, 14(4), 562-575. doi:10.1108/13612021011081742
  21. Laitala, K. (2014). Consumers' clothing disposal behaviour: A synthesis of research results. International Journal of Consumer Studies, 38(5), 444-457. doi:10.1111/ijcs.12088
  22. Lang, C., Armstrong, C. M., & Brannon, L. A. (2013). Drivers of clothing disposal in the US: An exploration of the role of personal attributes and behaviours in frequent disposal. International Journal of Consumer Studies, 37(6), 706-714. doi:10.1111/ijcs.12060
  23. Lee, M. J., & Lee, M. S. (2016). Investigating motivations and barriers to fashion product recycling-Toward a strategy for the promotion of public participation. Journal of the Korean Society of Fashion Design, 16(2), 1-17.
  24. McNiell, L., & Moore, R. (2015). Sustainable fashion consumption and the fast fashion conundrum: Fashionable consumers and attitudes to sustainability in the clothing choice. International Journal of Consumer Studies, 39(3), 212-222. doi:10.1111/ijcs.12169
  25. Morgan, L. R., & Birtwistle, G. (2009). An investigation of young fashion consumers' disposal habits. International Journal of Consumer Studies, 33(2), 190-198. doi:10.1111/j.1470-6431.2009.00756.x
  26. O'Cass, A. (2000). An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing. Journal of Economic Psychology, 21(5), 545-576. doi:10.1016/S0167-4870(00)00018-0
  27. O'Cass, A. (2004). Fashion clothing consumption: Antecedents and consequences of fashion clothing involvement. European Journal of Marketing, 38(7), 869-882. doi:10.1108/03090560410539294
  28. Park, H. H., & Oh, S. D. (2005). The influence of materialism and environment consciousness on recycling attitude and behavior of clothing. Family and Environment Research, 43(10), 167-177.
  29. Park, Y. H. (2016). The effect of eco-friendly behaviors and attitudes on behaviors of clothing recycling: Focused on UK, China, Korea. The Research Journal of the Costume Culture, 24(3), 336-348. doi:10.7741/rjcc.2016.24.3.336
  30. Razzaq, A., Ansari, N. Y., Razzaq, Z., & Awan, H. M. (2018). The impact of fashion involvement and pro-environmental attitude on sustainable clothing consumption: The moderating role of Islamic religiosity. SAGE Open, 8(2), 1-17. doi:10.1177/2158244018774611
  31. Rogers, E. M. (2010). Diffusion of innovations (4th ed.). New York, NY: The Free Press.
  32. Roh, Y. L., & Kim, S. W. (2002). A study on environmental and recycling consciousness and behavior of consumers' recycling: Focused on the unused clothing of unmarried working women. Family and Environment Research, 40(1), 163-178.
  33. Schiffman, L., O'Cass, A., Paladino, A., & Carlson, J. (2013). Consumer behaviour (6th ed.). AU Pearson Higher Education.
  34. Seo, J., Hathcote, J., & Sweaney, A. (2001). Casualwear shopping behaviour of college men in Georgia, USA. Journal of Fashion Marketing and Management, 5(3), 208-222. doi:10.1108/EUM0000000007288
  35. Shim, E. J. (1995). Environmentalism and consumers' clothing disposal patterns: An exploratory study. Clothing and Textiles Research Journal, 13(1), 38-48. doi:10.1177/0887302X9501300105
  36. Shim, S., & Kotsiopulos, A. (1992). Patronage behavior of apparel shopping Part I: Shopping orientations, store attributes, information sources and personal shopping characteristics. Clothing and Textiles Research Journal, 10(2), 48-56. doi:10.1177/0887302X9201000208
  37. Stall-Meadows, C., & Goudeau, C. (2012). An unexplored direction in solid waste reduction: Household textiles and clothing recycling. Journal of Extension, 50(5), Available at https://joe.org/joe/2012october/pdf/JOE_v50_5rb3.pdf
  38. Szczepaniak, M. (2015). Fashion involvement and innovativeness, self-expression through fashion and impulsive buying as segmentation criteria: Identifying consumer profiles in the Turkish market. Entrepreneurship and Innovation Management Journal, 3(1), 1-14. Available at http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.677.5897&rep=rep1&type=pdf
  39. Szokan, N. (2016, June 30). The fashion industry tries to take responsibility for its pollution. The Washington Post. Retrieved August 30, 2018 from https://www.washingtonpost.com/national/healthscience/the-fashion-industry-tries-to-take-responsibility-for-itspollution/2016/06/30/11706fa6-3e15-11e6-80bc-d06711fd2125_story.html?noredirect=on&utm_term=.bbef45de56db
  40. Tschorn, A. (2015). Don't throw out those old clothes: How H&M and others will help you recycle them. Retrieved from http://www.latimes.com/fashion/la-ig-green-incentive-20151011-story.html
  41. Watson, M. Z., & Yan, R. N. (2013). An exploratory study of the decision processes of fast versus slow fashion consumers. Journal of Fashion Marketing and Management, 17(2), 141-159. doi:10.1108/JFMM-02-2011-0045
  42. Wesley, S., LeHew, M., & Woodside, A. G. (2006). Consumer decisionmaking styles and mall shopping behavior: Building theory using exploratory data analysis and the comparative method. Journal of Business Research, 59(5), 535-548. doi:10.1016/j.jbusres.2006.01.005
  43. Workman, J., Lee, S. H., & Jung, K. H. (2017). Fashion trendsetting, creative traits and behaviors, and pro-environmental behaviors:Comparing Korean and U.S. college students. Sustainability, 9(11), 1979. doi:10.3390/su9111979