Korea Journal of Hospital Management (한국병원경영학회지)

Korean Society of Hospital Management (한국병원경영학회)
권호 표지

A Study on the characteristics of Chinese medical care consumers and choice of medical care providers

중국 현지 의료소비자의 특성 및 의료기관 선택 연구

  • Kim, Ji Man (Graduate School of Public Health, Yonsei University) ;
  • Lee, Sang Gyu (Graduate School of Public Health, Yonsei University) ;
  • Shin, Jaeyong (Department of Preventive Medicine, Yonsei University College of Medicine) ;
  • Song, Joo Young (Graduate School of Public Health, Yonsei University) ;
  • Lee, Ye Seol (Department of Public Health, Graduate School, Yonsei University) ;
  • Kim, Tae Hyun (Graduate School of Public Health, Yonsei University)
  • 김지만 (연세대학교 보건대학원) ;
  • 이상규 (연세대학교 보건대학원) ;
  • 신재용 (연세대학교 의과대학 예방의학교실) ;
  • 송주영 (연세대학교 보건대학원) ;
  • 이예슬 (연세대학교 대학원 보건학과) ;
  • 김태현 (연세대학교 보건대학원)
  • Received : 2018.01.19
  • Accepted : 2018.03.12
  • Published : 2018.03.31
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Abstract

Purposes: This study identifies local Chinese consumers' standard for selecting medical care provider and their standard for choosing medical staff, as well as their expectations and concerns regarding Korean medical care providers. Methodology: A survey was conducted in China, to identify Chinese medical care consumers' standards for selecting a medical provider and the factors that influence their use of general hospitals. A total of 1,500 people across three cities, between the ages 18 and 60 participated in the survey. Moreover, a multiple logistic regression analysis was used to analyze the factors that affect Chinese medical care consumers' use of general hospitals. Findings: A total of 75.5 percent respondents chose general hospitals as their most frequently-used medical provider. Those who have health insurance, visit general hospitals as outpatients or are hospitalized more frequently than those who do not have a health insurance. Furthermore, those who have private insurance visit general hospitals as outpatients or are hospitalized more frequently than those who are not signed up for private insurance. Major standards for selecting a hospital included: the doctor's skills, word-of-mouth regarding the hospital, and distance to the hospital from the respondents' home. Standards for choosing medical personnel included word-of-mouth regarding the medical team, recommendations from family members or acquaintances, and medical team's notoriety. Friends and neighbors, family members, television and other media outlets were the channels for acquiring information on a hospital. It was found that Chinese people mostly visit the cardiovascular department of Korean hospitals for treatment. For using Korean hospitals in China, the majority of respondents answered that they were concerned about the cost. Practical Implications: Backed by highly skilled medical experts and cutting-edge technology, Korean medical care providers are attempting to enter China's medical care market. To succeed in China's medical care market, it is vital to conduct a clear and precise analysis.

Keywords

Acknowledgement

Supported by : 연세대학교 보건대학원

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