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The Interaction between Personality Characteristics and Mood States in Media Contents Selection

  • Cho, Seungho (The Department of Global Commerce, Soongsil University) ;
  • Hur, Junsoo (The School of Social Welfare, Soongsil University)
  • Received : 2018.08.14
  • Accepted : 2018.11.28
  • Published : 2018.12.28
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Abstract

This study was conducted to explore the relationship between personality characteristics and mood in the selection of media content. Using meta-analysis, this study analyzed past studies regarding media content selection in television program. The results of this research showed that the preference of a given media content would depend on the viewer's mood, personality characteristics and the interaction between personality characteristics and mood states. The secondary data of television programs supported the association.

Keywords

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