Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on Nerd-chic Look in Modern Fashion

현대패션에 나타난 너드시크룩

  • Lee, Jin Min (Dept. of Textile & Clothing Coordination, Shingu College) ;
  • Lee, Jung Ho (Dept. of Textile & Clothing Coordination, Shingu College)
  • 이진민 (신구대학교 섬유의상코디과) ;
  • 이정호 (신구대학교 섬유의상코디과)
  • Received : 2017.07.14
  • Accepted : 2017.10.11
  • Published : 2018.02.28
Download PDF
⟨ Previous Next ⟩

Abstract

This study examines the socio-cultural background of a Nerd-chic look, establishes a conceptual foundation for Nerd-chic look and examines its aesthetic characteristics in order to understand the latest modern fashion phenomenon. Nerd-chic look is a combination of 'nerd' as a popular collective style and 'chic', which refers to the aesthetic value of a costume style. It is a look that is expressed in fashion that reflects the contemporary aesthetic desires based on a nerd's external features and inner values. The aesthetic characteristics of the Nerd-chic look are as follows. First, the Nerd-chic look express the aesthetic characteristic of bricolage that transforms the familiar meaning of an outdated nerd style to 'chic' image by the rearrangement of the typical nerd style and retro fashion elements. Second, the Nerd-chic look express the aesthetic characteristic of supernormal, as a plain, restrained beauty based on the Normcore fashion mood, disassembly and recombination of ordinary items, fit-free styling, and asexual styling. Third, the Nerd-chic look expresses the aesthetic characteristics of deluxe poor, which rejects stereotypical and expensive luxury and presents a more contemporary and futuristic spirituality. It is expressed in oversized shapes that are not intended to fit the body and show incompatibility between fashion items or way of dressing.

Keywords

References

  1. Ader Error 2016 Spring / Summer collection. (n.d). Ader error. Retrieved July 20, 2016, from http://www.adererror.com/product/collection_detail.html?product_no=971&cate-no=78&display_group=1
  2. Admin. (2012, January 6). Amy's red vest over a plaid shirt on The Big Bang Theory. WornOnTV. Retrieved July 20, 2016, from https://wornontv.net/752/
  3. Ashcraft, B. (2014, August 18). A Look Back at Geek Fashion in Japan. Kotaku. Retrieved July 20, 2016, from http://kotaku.com/a-look-back-at-geek-fashion-in-japan-1623178998
  4. Bang, H. K. (2015, October 1). You are so nerdy, but chic. NAVER 포스트-엘르 코리아 [NAVER Post-ELLE Korea]. Retrieved June 23, 2016, from http://navercast.naver.com/magazine_contents.nhn?rid=2033&contents_id=99945
  5. Blanks, T. (2015a, January 19). Fall 2015 Menswear Gucci. VOGUE. Retrieved July 12, 2016, from https://www.vogue.com/fashion-shows/fall-2015-menswear/gucci
  6. Blanks, T. (2015b, February 15). Fall 2015 Ready-To-Wear Lacoste. VOGUE. Retrieved July 12, 2016, from http://www.vogue.com/fashion-shows/fall-2015-ready-to-wear/lacoste
  7. Bucholtz, M. (2001). The whiteness of nerds: Superstandard English and racial markedness. Journal of Linguistic Anthropology, 11(1), 84-100. doi:10.1525/jlin.2001.11.1.84
  8. Bullough, V. L. (1993). Review of Books: David F. Noble. A World Without Women: The Christian Clerical Culture of Western Science. (A Borzoi Book.) New York: Alfred A. Knopf. 1992. Pp. xvii, 329. $25.00. The American Historical Review, 98(5), 1596. doi:10.1086/ahr/98.5.1596
  9. Caltech t shirt. (n.d.). Google. Retrieved January 31, 2018, from https://www.google.co.kr/search?q=caltech+t+shirt&hl=en&tbm=isch&tbs=rimg:CUvRax4P1WVoIjj7-bym9OeZHKhET9Juf4q9Plpp0FBb2iixiTavvR2WGCcIFOri5Q9PKUlt3aal4yEOx3DRMZzMrCoSCfv5vKb055kcEYqcxKaFVU8NKhIJqERP0m5_1ir0R9kM26CMwJdcqEgk-WmnQUFvaKBFuEnNMaXMaWioSCbGJNq-9HZYYEaOlWs6BxON5KhIJJwgU6uLlD08RL2N0PM0qSDwqEgkpSW3dpqXjIRHIPGp9759UmCoSCQ7HcNExnMysEfciqCP3P1JC&tbo=u&sa=X&ved=0ahUKEwiwuu-xq4bZAhWFJJQKHYl9AIQQ9C8IHA&biw=1920&bih=918&dpr=1#imgrc=V8NomXwdTsYMgM:&spf=1517543887961
  10. Chen, V. (2015, June 7). Gucci Presents Its Resort 2016 Collec-tion The Knockturnal. Retrieved August 20, 2016, from https://theknockturnal.com/gucci-resort-2016/
  11. Chu, A. (2014, November 11). Nerd is the new normal. The Guardian. Retrieved August 19, 2016, from https://www.theguardian.com/commentisfree/2014/nov/11/nerd-is-the-new-normal
  12. Densha Otoko. (n.d.). Mangaluxe. Retrieved February 2, 2017, from http://www.mangaluxe.com/fiches/densha-otoko/
  13. Duncan, F. (2014, February 26). Normcore: Fashion for Those Who Realize They're One in 7 Billion. THE CUT. Retrieved July 27, 2016, from http://nymag.com/thecut/2014/02/normcore-fashion-trend.html
  14. Eglash, R. (2002). Race, sex, and nerds: From black geeks to Asian American hipsters. Social Text, 20(2), 49-64. doi: 10.1215/01642472-20-2_71-49
  15. Fiegerman, S. (2016, January 26). This picture of Mark Zuckerberg's wardrobe is hard to believe. MashableAsia. Retrieved July 20, 2016, from http://mashable.com/2016/01/25/mark-zuckerberg-wardrobe-facebook/#_Z_C7cC9p8qE
  16. France, L. R. (2009, May 6). Geek now chic in pop culture. CNN. Retrieved July 12, 2016, from http://edition.cnn.com/2009/SHOWBIZ/05/06/geeks.pop.culture/index.html?iref=24hours
  17. Geek chic. (n.d.). Doopedia. Retrieved July 5, 2016, from http://www.doopedia.co.kr/doopedia/master/master.do?_method=view&MAS_IDX=160411001526197
  18. Gosha Rubchinskiy Autumn/Winter 2016 Menswear Collection. (2016, January 21). VOGUE BRITISH. Retrieved July 12, 2016, from http://www.vogue.co.uk/shows/autumn-winter-2016-menswear/gosha-rubchinskiy/collection
  19. Haber, M. (2016, February 27). For Some Men, Mark Zuckerberg Is a Lifestyle Guru. The New York Times. Retrieved July 20, 2016, from http://www.nytimes.com/2016/02/28/fashion/mens-style/mark-zuckerberg-lifestyle-guru.html
  20. In praise of nerds. (2008, January 10). The Economist. Retrieved July 6, 2016, from http://www.economist.com/node/10493332
  21. Kanew, J. (Director). (1984). Revenge of The Nerds. NAVER 영화 [NAVER Movie]. Retrieved July 20, 2016, from http://movie.naver.com/movie/bi/mi/basic.nhn?code=14336
  22. Kendall, L. (1999). Nerd nation: Images of nerds in US popular culture. International Journal of Cultural Studies, 2(2), 260-283. doi:10.1177/136787799900200206
  23. Kendall, L. (2000). "Oh No! I'm a Nerd!": Hegemonic Masculinity on an online forum. Gender & Society, 14(2), 256-274. doi:10.1177/089124300014002003
  24. Kim, M. (2016, October 21). This Cult Fashion Collective Is Korea's Answer to Vetements. Vogue. Retrieved June 9, 2017, from http://www.vogue.com/article/ader-error-koreanfashion-collective-jeans-socks
  25. Levi-Straus, C. (1966). The savage mind. Chicago, IL: University of Chicago Press.
  26. Linda. (2014a, October 6). Sheldon's blue Superman tee on The Big Bang Theory. WornOnTV. Retrieved July 20, 2016, from https://wornontv.net/37838/
  27. Linda. (2014b, October 13). Amy's yellow lace inset shell and printed shirt on The Big Bang Theory. WornOnTV. Retrieved July 20, 2016, from https://wornontv.net/38260/
  28. Merriam-Webster. (2016). Nerd. Merriam-Webster. Retrieved July 5, 2016, from http://www.merriam-webster.com/dictionary/nerd
  29. Mower, S. (2015, October 7). Spring 2016 Ready-To-Wear Miu Miu. VOGUE. Retrieved July 12, 2016, from https://www.vogue.com/fashion-shows/spring-2016-ready-to-wear/miumiu
  30. Mower, S. (2016a, February 24). Fall 2016 Ready-To-Wear Gucci. VOGUE. Retrieved July 12, 2016, from http://www.vogue.com/fashion-shows/fall-2016-ready-to-wear/gucci
  31. Mower, S. (2016b, March 6). Fall 2016 Ready-To-Wear Balenciage. VOGUE. Retrieved July 12, 2016, from http://www.vogue.com/fashion-shows/fall-2016-ready-to-wear/balenciaga
  32. Mower, S. (2016c, June 3). Resort 2017 Gucci. VOGUE. Retrieved March 12, 2017, from http://www.vogue.com/fashion-shows/resort-2017/gucci
  33. Nooitgedagt, S. (2015, October 9). You Are What You Wear. AMFI. Retrieved July 5, 2016, from http://amfi.nl/you-arewhat-you-wear/
  34. Phelps, N. (2015a, February 25). Fall 2015 Ready-To-Wear Gucci. VOGUE. Retrieved July 12, 2016, from http://www.vogue.com/fashion-shows/fall-2015-ready-to-wear/gucci
  35. Phelps, N. (2015b, October 1). Spring 2016 Ready-To-Wear Chloe. VOGUE. Retrieved July 12, 2016, from http://www.vogue.com/fashion-shows/spring-2016-ready-to-wear/chloe
  36. Roach, M. E., & Eicher, J. B. (1965). Dress, adornment, and the social order. New York, NY: Wiley.
  37. Sheffield, E. Y. (2016, March 3). Vetements Autumn/Winter 2016 Ready-To-Wear Collection. VOGUE BRITISH. Retrieved July 12, 2016, from http://www.vogue.co.uk/shows/autumn-winter-2016-ready-to-wear/vetements/collection
  38. Turkle, S. (1984). The second self: Computers and the human spirit. New York, NY: Simon & Schuster, Inc.
  39. The Big Bang Theory: Season 6 Episode 4. (n.d.). CBS. Retrieved July 5, 2016, from http://www.cbs.com/shows/big_bang_theory/photos/192941/season-6-episode-4/
  40. The Oxford Pocket Dictionary of Current English. (2009). Nerd. Encyclopedia.com. Retrieved July 5, 2016, from http://www.encyclopedia.com/topic/nerd.aspx
  41. Vetements Autumn/Winter 2015 Ready-To-Wear Collection (2015, March 5). VOGUE BRITISH. Retrieved July 12, 2016, from http://www.vogue.co.uk/shows/autumn-winter-2015-ready-to-wear/vetements/collection
  42. Vetements Spring/Summer 2017 Ready-To-Wear Collection. (2016, July 3). VOGUE BRITISH. Retrieved January 12, 2017, from http://www.vogue.co.uk/shows/spring-summer-2017-ready-to-wear/vetements
  43. Wikipedia. (2016). Nerd. Wikipedia. Retrieved July 5, 2016, from https://en.wikipedia.org/wiki/Nerd
  44. Wright, R. (1996). The occupational masculinity of computing. In C. Cheng (Ed.), Masculinities in organizations (pp. 77-96). Thousand Oaks, CA: Sage Publications, Inc.
  45. Zhang, Q. (2010). Asian Americans beyond the model minority stereotype: The nerdy and the left out. Journal of International and Intercultural Communication, 3(1), 20-37. doi:1080/17513050903428109 https://doi.org/10.1080/17513050903428109
  46. Zittlau, J. (2013). NERD: 세상의 비웃음을 받던 아웃사이더, 세상을 비웃다! [NERD: Wo eine brille ist, ist auch ein weg] (Y. M. Yoo, Trans). Seoul: The Little Seed Books. (Original work published 2011)