Figure 1. Research Model
Table 1. Factor Analysis of Digital Signage Attributes
Table 2. Effects of Gender in Recognition of Digital Signage
Table 3. Effects of Age in Recognition of Digital Signage
Table 4. Factor Analysis of Pleasure and Flow
Table 5. Mediating Effects of Pleasure in Digital Signage and Flow
Table 6. Direct Effect, Indirect Effect, and Total Effect between Variables
Table 7. The Effect of Flow on Brand Attitude
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