Figure 1. Research Model
Table 1. Confirmatory Factor Analysis and Measurement Model Results for Model Constructs
Table 2. Squared Correlations and AVE of Constructs
Table 3. Standardized Parameter Estimates for the Structural Model
참고문헌
- Cai, Z., & Aguilar, F. X. (2013). Consumer stated purchasing preferences and corporate social responsibility in the wood products industry: a conjoint analysis in the U.S. and China. Ecological Economics, 95(4), 118-127. doi:10.1016/j.ecolecon.2013.08.017
- Chen, C. C., Lin, S. Y., Cheng, C. H., & Tsai, C. C. (2012). Service quality and corporate social responsibility, influence on post-purchase intentions of sheltered employment institutions. Research in Developmental Disabilities, 33(6), 1832-1840. doi:10.1016/j.ridd.2012.05.06
- Dahlsrud, A. (2008). How corporate social responsibility is defined: an analysis of 37 definitions. Corporate Social Responsibility and Environmental Management, 15(1), 1-13. doi: 10.1002/csr.132
- Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. doi: 10.2307/3150980
- Gefen, D., Straub, D. W., & Boudreau, M. C. (2000). Structural equation modeling and regression: guidelines for research practice. Communications of the Association for Information Systems, 4(7), 1-77.
- Gildea, R. L. (1994). Consumer survey confirms corporate social action affects buying decisions. Public Relations Quarterly, 39(4), 20-21.
- Gonzalezrodriguez, M. R., Fernandez, M. C. D., & Simonetti, B. (2016). Corporate social responsibility perception versus human values: a structural equation modeling approach. Journal of Applied Statistics, 43(13), 1-20. doi: 10.1080/02664763.2016.1163528
- Gu, H. M., Ryan, C., Li, B., & Gao, W. (2013). Political connections, guanxi and adoption of CSR policies in the Chinese hotel industry: is there a link? Tourism Management, 34(2), 231-235. doi: 10.1016/j.tourman.2012.01.017
- Jeon, J. (2011). The effect of corporate social responsibility on the corporate image and purchase intention. Journal of the Korean Society of Clothing and Textiles, 35(5), 547-560. doi:10.5850/JKSCT.2011.35.5.547
- Khoury, G., Rostami, J., & Turnbull, J. P. (1999). Corporate Social Responsibility: Turning Words intoAction. Conference Board of Canada: Ottawa.
- Kim, J., Song, H., Lee, C., & Jin, Y. (2017). The impact of four CSR dimensions on a gaming company's image and customers' revisit intentions. International Journal of Hospitality Management, 61, 73-81. doi: 10.1016/j.ijhm.2016.11.005
- Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M. (2004). The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68(4), 16-32. doi: 10.1509/jmkg.68.4.16.42726
- Luchs, M. G., Naylor, R. W., Irwin, J. R., & Raghunathan, R. (2010). The sustainability liability: potential negative effects of ethicality on product preference. Journal of Marketing, Forthcoming, 74(5), 18-31. Available at SSRN: https://ssrn.com/abstract=1638941 https://doi.org/10.1509/jmkg.74.5.018
- Mackinnon, D. P., & Dwyer, J. H. (1993). Estimating mediated effects in prevention studies. Evaluation Review: A Journal of Applied Social Research, 17(2), 144-158. doi: 10.1177/0193841X9301700202
- Park, J., Lee, H., & Kim, C. (2014). Corporate social responsibilities, consumer trust and corporate reputation: south korean consumers' perspectives. Journal of Business Research, 67(3), 295-302. doi: 10.1016/j.jbusres.2013.05.016
- Richard, J. E., & Zhang, A. (2012). Corporate image, loyalty, and commitment in the consumer travel industry. Journal of Marketing Management, 28(5-6), 568-593. doi: 10.1080/0267257X.2010.549195
- Rivera, J. J., Bigne, E., & Curras-Perez, R. (2016). Effects of corporate social responsibility perception on consumer satisfaction with the brand. Spanish Journal of Marketing ESIC, 20 - (2), 104-114. doi: 10.1016/j.sjme.2016.06.002
- Ruf, B. M., Muralidhar, K., Brown, R. M., & Janney, J. J. (2001). An empirical investigation of the relationship between change in corporate social performance and financial performance: A stakeholder theory perspective. Journal of Business Ethics, 32(2), 143-156. doi: 10.1023/A:1010786912118
- Salzmann, O., Ionescu-Somers, A., & Steger, U. (2005). The business case for corporate sustainability: literature review and research options. European Management Journal, 23(1), 27-36. doi: 10.1016/j.emj.2004.12.007
- Shi, Z., Kuang, Z., & Yang, N. (2017). Why it is hard to explain chinese face? face measurement models - and its influence on ecological product preference. Frontiers of Business Research in China, 11(1), 15-44. doi: 10.1186/s11782-017-0002-x
- Suki, N. M. [Norazah Mohd], Suki, N. M. [Norbayah Mohd], & Azman, N. S. (2016). Impacts of corporate social responsibility on the links between green marketing awareness and consumer purchase intentions. Procedia Economics & Finance, 37, 262-268. doi: 10.1016/S2212-5671(16)30123-X
- Thi, Q. V., & Van, P. L. (2016). Consumers' perception towards corporate social responsibility and repurchase intention. Industrial Engineering & Management Systems, 15(2), 173-180. doi:10.7232/iems.2016.15.2.173
- Urandelger, G., Bae, B. & Lee, D. (2016). The impacts of corporate social responsibility on customer satisfaction and loyalty. Korean Industrial Economic Association, 29(3), 1205-1230.
- Wanke, M. (2009). Social Psychology of Consumer Behavior. New York, NY: Psychology Press.
- Yuen, K. F., Thai, V. V., & Wong, Y. D. (2016). The effect of continuous improvement capacity on the relationship between of corporate social performance and business performance in maritime transport in Singapore. Transportation Research Part E Logistics & Transportation Review, 95(4), 62-75. doi:10.1016/j.tre.2016.09.003
- Zhu, Q. Z., & Zhang, Q. Z. (2015). Evaluating practices and drivers of corporate social responsibility: the Chinese context. Journal of Cleaner Production, 100, 315-324. doi: 10.1016/j.jclepro.2015.03.053